Vice President of Marketing

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M Resort

M Resort Spa Casino

<h3>COME JOIN THE FUN AT</h3> <span style="font-size: 40px;">M Resort Spa Casino</span> <h5>A PENN ENTERTAINMENT PROPERTY</h5>

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Regular Full-Time

Overview: We&rsquo;re always looking for talent that believes in having fun. At PENN Entertainment, you&rsquo;ll get to be a part of an exciting industry, where the days and nights are fast paced. You&rsquo;ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You&rsquo;ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.<br /> <br /> Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits&mdash;such as day-one medical coverage, 401(k) matching, and annual performance bonus&mdash;may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.<br /> <br /> Click <a href="https://www.pennentertainment.com/corp/careers/life-at-penn" target="_blank" rel="noopener noreferrer">HERE</a> to discover how we empower team members to grow, thrive, and advance in their careers.<br />
Responsibilities: <ul> <li>Develops and executes strategic marketing direction to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties which generates trial and builds long term relationships with customers and strengthens the brand value</li> <li>Develops and implements annual marketing plan for the property that supports the overall brand strategy for the company</li> <li>Drives improved program results in all areas of responsibility through staff development and training programs, and established methods, procedures and guidelines to maintain desired standards, and high quality service, then monitors results through inspection, evaluation and analysis. Makes changes if necessary to achieve end result</li> <li>Responsible for assessing, anticipating and reacting to the competitive marketplace in regard to marketing strategies, programs, campaigns, and promotions</li> <li>Lead departments through active participation</li> <li>Management accountability for all team members for day to day and long term operations to include hiring, training and developing employees which includes coaching, mentoring and appropriate performance management up to and including separation</li> <li>Ensures appropriate IT resources are available to run programs</li> <li>Familiarization with all company Brand programs and systems and provides input to improve Brand direct marketing efforts</li> <li>Responsible for the overall integrity of daily operations, offers and customer database information Maintain compliance with policies and procedures</li> <li>Presents oneself as a credit to the company and encourages others to do the same</li> <li>Performs all other related and compatible duties as assigned</li> </ul>
Requirements: <ul> <li>Bachelor&rsquo;s degree (B.A./B.S.) from an accredited four-year college or university; MBA preferred</li> <li>Five years progressively more challenging experience in a senior marketing role with direct responsibility for revenue generation</li> <li>Must be proficient in Microsoft applications (Excel, Access, Word)</li> <li>Ability to understand and analyze Budget &amp; P&amp;L Statements, competitive information and develop plans with measurable results</li> <li>Proven managerial and critical thinking skills required</li> <li>Must possess excellent employee relations skills</li> <li>Good oral and written communication skills, must be fluent and literate in English</li> <li>Ability to respond calmly and make rational decisions when required</li> <li>Measurable objectives as defined on annual Performance appraisal</li> <li>Teamwork &ndash; ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations</li> <li>Financial results that meet or exceed budget expectations for revenue generation and cost control</li> <li>Compliance with all regulatory, governmental, and safety requirements</li> <li>Development of team to include completion of all required training and knowledge of all policies and procedures relating to their positions</li> <li>Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment</li> <li>Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push and pull &le;150 pounds, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces</li> </ul>