Senior Paid Search Specialist

<p>Material is a leading integrated marketing services company that leverages deep human understanding to help brands deliver material outcomes and experiences for their customers and the communities they serve. We build B2C and B2B brands from the insight out by providing a seamless journey that combines data and analytics, insights-led consulting, and experience activation into one integrated offering.</p>

Los Angeles; New York; Chicago; Philadelphia; San


<strong>Material is a collaborative built from legendary practices across research, strategy, design, and brand building. Eleven pioneering companies united as one to solve wider, deeper, and more innovative challenges together.</strong><br /><br /><strong>We uncover what&rsquo;s important to people and create experiences that pull them in and open our worlds. We seek curious, experienced, and deeply empathetic humans to enrich our diverse teams of leaders and do-ers. Want in?</strong><br /> <h5>LRW | Kelton | T3 | Karma | Greenberg | Tonic | MotiveQuest | Salt Branding | Killer Visual Strategies | Strativity | Aruliden</h5>

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Overview: T3 is looking to bring on a Paid Search Specialist to join our Connections practice and support SEM planning and management with our Austin, TX team. Because our office is currently remote due to COVID-19, we have flexibility to hire remote employees. A Paid Search Specialist at T3 has deep platform expertise and understanding of how search impacts overall digital media performance and day-to-day management. They will be tasked with working collaboratively across key disciplines at T3 alongside another Paid Search Manager to proactively provide recommendations on maintaining and exceeding search performance for a variety of B2B and B2C clients. <br /><br /><span style="text-decoration: underline;"><strong>About the Team:</strong></span> <br /><br />The Connections practice at T3 isn&rsquo;t just a social and media team&mdash;we&rsquo;re a strategy team that turns insight into action. Within the Connections department, strategy experts work alongside media planning and buying teams to create the strongest connections possible between the brand and its audiences and between various branded touchpoints. T3 is now a part of the Material+ network, a consultancy group with capabilities spanning from insights and analytics to experience delivery and brand-building for some of the top brands in the country like Nike, Sephora, Google, UPS and Capital One (to name a few). T3 is an Equal Opportunity/Affirmative Action Employer oriented toward inclusivity. We celebrate diversity, not just in commitment but in action. We get it and hire people who do, too.
Responsibilities: Core Responsibilities Include: <ul> <li>The ideal candidate has a background executing and managing paid search campaigns while also possessing the ability to analyze performance to make data-driven decisions, stay diligent and organized with pacing and deadlines and be a great culture addition to our T3 team.</li> <li>Understand the client&rsquo;s marketing objectives and goals to be able to make decisions within platforms to meet KPIs</li> <li>Fully execute and manage campaigns from start to finish; includes keyword research, campaign build and ad copy creation etc.</li> <li>Audit search accounts to evaluate current state and provide recommendations for future optimizations and improvement</li> <li>Collaborate with Paid Search Manager to ensure strategy is properly executed while also exceeding client goals</li> <li>Work with the search team, media planners and strategists to find insights and opportunities that will elevate the overarching digital strategy and support key search goals</li> <li>Monitor and analyze search campaign performance to drive continuous improvements in KPIs</li> <li>Have a clear understanding of reporting capabilities within platforms to be able to execute ad hoc requests quickly and accurately</li> <li>Lead testing and optimization efforts around ad creatives and landing pages to maximize yield</li> <li>Stay current on industry best practices to be able to formulate and execute point-of-view documentation</li> <li>Respond to needs for business development as they arise</li> <li>Implement and manage tags; assist with verifying spend and reconciliation with coordinators and planners</li> </ul>
Requirements: The Ideal Candidate: <ul> <li>2+ years of experience in a dedicated paid search engine marketing role</li> <li>Expert in full suite of Google and Bing offerings including search, YouTube, Google Display, Shopping, App and how they work together</li> <li>Strong Excel skills; has experience with platforms like Datorama, Tableau, etc.</li> <li>Analytical Tools (e.g. Google Analytics, Adobe Analytics, Tableau, Datorama)</li> <li>Search Engine Desktop Tools (e.g. Google Ads Editor, Bing Editor)</li> <li>Bid Management Tools (e.g. Kenshoo, SA360)</li> <li>3rd-Party Tracking Tools</li> <li>Plus: Experience in managing complex B2B stakeholder ecosystems</li> </ul>