Senior Digital Media Planner and Buyer

<p>Material is a leading integrated marketing services company that leverages deep human understanding to help brands deliver material outcomes and experiences for their customers and the communities they serve. We build B2C and B2B brands from the insight out by providing a seamless journey that combines data and analytics, insights-led consulting, and experience activation into one integrated offering.</p>

Los Angeles; New York; Chicago; Philadelphia; San

Material

<strong>Material is a collaborative built from legendary practices across research, strategy, design, and brand building. Eleven pioneering companies united as one to solve wider, deeper, and more innovative challenges together.</strong><br /><br /><strong>We uncover what&rsquo;s important to people and create experiences that pull them in and open our worlds. We seek curious, experienced, and deeply empathetic humans to enrich our diverse teams of leaders and do-ers. Want in?</strong><br /> <h5>LRW | Kelton | T3 | Karma | Greenberg | Tonic | MotiveQuest | Salt Branding | Killer Visual Strategies | Strativity | Aruliden</h5> https://materialplus.io/

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Full-Time

Overview: The Role We have an immediate position available for a Sr. Digital Media Planner and Buyer to join our Connections practice in our Austin, TX office. Because we are currently remote due to COVID-19 and will be moving to a hybrid working model in the Fall, we have the flexibility to hire outside of the Austin area. The Connections practice at T3 is a strategic integration of social and media where we put a focus on connecting the right media &ndash; owned, earned, paid, shared, or borrowed &ndash; with the right person, any time, any device, any place. You are a next-generation thinker who relishes the latest digital media offerings, innovations, and technologies. You are a digital media planner with experience across all major channels (including but not limited to display, SEM, partnerships, streaming, and social) with expertise in crafting and pitching holistic digital media strategies. Strategists are also expected to have the ability to tell a compelling and client-focused story that demonstrates how the T3 digital media approach drives measurable and impactful results for the brand. Sr. Digital Media folks at T3 are also measurement-obsessed. The Sr. Planner/Buyer is able to deftly craft reliable and applicable learning agendas and testing frameworks to drive greater efficiencies and future-forward insights. Your collaborative spirit and challenger mentality will inspire cross-functional teams to create ideas that help us bridge the gap between paid, owned, and earned media. <br /><br /><span style="text-decoration: underline;"><strong>About T3</strong></span><br /><br />T3, a Material company, is a digital marketing agency that creates the world&rsquo;s most useful brands and the experiences that power them. We focus on brand design, product design, and modern loyalty by creating connected experiences, purposeful content, meaningful data, brand-defining utility, and CRM. Ranked alongside the world's top innovation and loyalty agencies, T3 works with UPS, 7-Eleven, Pizza Hut, Capital One, Church&rsquo;s Chicken, FOCUS Brands, and other clients. Founded in 1989, T3 is headquartered in Austin with presences in Atlanta, New York, and San Francisco. T3 is part of Material (https://materialplus.io/), an integrated marketing services company comprised of the top analytics, consumer insights, and marketing services businesses in the world. T3 is an Equal Opportunity/Affirmative Action Employer oriented toward inclusivity. We celebrate diversity, not just in commitment but in action. We get it and hire people who do, too.
Responsibilities: Responsibilities include:&nbsp; <ul> <li>Plan and execute paid digital media campaigns for diverse array of B2B and B2C brands</li> <ul> <li>Media vendor evaluation and recommendations based on most effective opportunities and position to deliver success against mandated KPIs</li> <li>Create media plan flowcharts and media buy authorizations</li> <li>Maintain and organize all media budget documents and paperwork</li> <li>Manage day-to-day tasks associated with stewarding client-approved media plans</li> <li>Develop objective-based performance models and create the necessary attribution (partners, pixels, analytics)</li> <li>Collaborate on campaign reporting documents and formulate optimization recommendations for client presentation</li> <li>Understanding of available vendors, targeting and optimizations as they relate to driving KPI performance</li> <li>Hands-on experience working with social ad managers, and understanding of Google Ads and programmatic buying platforms</li> <li>Experience trafficking with third-party ad servers (DoubleClick, Atlas, Flashtalking, PointRoll, MediaMind, etc.)</li> <li>Knowledge of print, broadcast, OOH and/or experiential planning</li> <li>Experience working with syndicated research tools (comScore, Nielsen, MRI, eMarketer, etc.)</li> </ul> <li>Strategic thought leader &ndash; ability to use consumer insights, data, platform performance and key social media trends to inform the development of integrated connection plans</li> <li>Develop intelligent and digestible measurement plans for clients with our analytics team</li> </ul>
Requirements: The ideal candidate:&nbsp; <ul> <li>3-5 years of relevant, diverse media experience with a strong knowledge of online media &ndash; including media properties, online advertising, paid search, paid social, ad-serving, programmatic buying, and media integration</li> <li>Understanding of the interaction between strategy, content, and audience management</li> <li>Proven experience creating and implementing offline media, social media / real-time marketing campaigns</li> <li>Working knowledge of major social media platforms (Facebook/Instagram, Twitter, TikTok, Pinterest, YouTube, etc.)</li> <li>Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities</li> <li>Exhibit strong attention to detail, inter-department communication, and comprehensive follow-through</li> <li>Candidates should be seasoned presenters with the ability to make media and performance digestible for clients</li> </ul>