Senior Analyst, Brand Strategy

<p>Material is a leading integrated marketing services company that leverages deep human understanding to help brands deliver material outcomes and experiences for their customers and the communities they serve. We build B2C and B2B brands from the insight out by providing a seamless journey that combines data and analytics, insights-led consulting, and experience activation into one integrated offering.</p>

Los Angeles; New York; Chicago; Philadelphia; San


<strong>Material is a collaborative built from legendary practices across research, strategy, design, and brand building. Eleven pioneering companies united as one to solve wider, deeper, and more innovative challenges together.</strong><br /><br /><strong>We uncover what&rsquo;s important to people and create experiences that pull them in and open our worlds. We seek curious, experienced, and deeply empathetic humans to enrich our diverse teams of leaders and do-ers. Want in?</strong><br /> <h5>LRW | Kelton | T3 | Karma | Greenberg | Tonic | MotiveQuest | Salt Branding | Killer Visual Strategies | Strativity | Aruliden</h5>

keywords: position summary,position details,about kelton,what you’ll do project management,client/engagement management,analysis,experience,skills,build,technology,knowledge


Overview: <strong>Why We Need You</strong> <br /><br />We&rsquo;re looking for a candidate with excellent communication, analytical, relationship building, and account management skills.&nbsp; In this role, we need you to be naturally curious and have a passion for understanding human behavior. A high level of motivation and excellent communication skills are required to manage an incredibly diverse slate of work, clients, and team personalities. Flexibility to work on multiple projects, a natural aptitude for organization, and deadline-driven deliverable creation are equally important in this fast-paced environment. We are looking to you to deliver amidst the dynamic nature of workload and pace inherent in a client service business. <br /><br /><strong>About Kelton</strong> <br /><br />Kelton is a strategy consultancy that creates consumer-oriented business solutions based on core human truths. We create brand relevance and resonance for our clients, by taking a creative, thoughtful and rigorous approach to interpreting insights, developing strategies, and designing solutions that deliver on consumer desires.&nbsp; We have a leadership team made up of seasoned research, communications, marketing, and innovation/design professionals; thus there is ample opportunity to learn and grow every day.&nbsp; We are proud of having an entrepreneurial, start-up culture where training is very &ldquo;hands on&rdquo; and there&rsquo;s an atmosphere in which teams are tight and colleagues really help each other.
Responsibilities: What You&rsquo;ll Do Project Management <ul> <li>You&rsquo;ll effectively manage the following:</li> <li>Be a first point of contact for clients on strategy projects, seamlessly tapping content experts at the right times</li> <li>Maintain organization and timelines among the internal team (with the ability and desire to learn how to manage both &ldquo;up&rdquo; and &ldquo;down&rdquo;)</li> <li>Ensure all engagements are tracking to and meet profitability targets. Manage all project resources, including costs, people, and time</li> <li>Problem solve logistical and client management issues and adjust on the fly</li> <li>Work hand in hand with in-house field operations team to ensure effective and</li> <li>Maintain a collaborative, motivated environment on a project team during successful and challenging points in the process</li> <li>Take the lead on conducting project post mortems and apply lessons to future engagements</li> <li>Demonstrate significant progress towards being able to run project workstreams independently, minimizing the need for senior involvement</li> </ul> Client/Engagement Management <ul> <li>Serve as a first point of client contact, evolving into more strategic account/strategy/research leadership role. Understand when/how to loop in senior leads early to tackle larger issues</li> <li>Contribute to full presentations alongside senior partners and directors, help clients think through strategic implications of research, and ensure feedback is integrated into each stage of the engagement process</li> <li>Offer informed perspective about client brand and category trends. When required, gain technical or specific knowledge that is crucial to clients&rsquo; business</li> <li>Look for ways to expand and grow client relationships and take responsibility for existing clients meeting/exceeding annual goals</li> </ul> Analysis <ul> <li>Participate and drive the creation of deliverables that not only address engagement objectives but have a clear storyline.&nbsp; Deliverables should say something meaningful for clients and be filled with insights, recommendations, and analyses that will exceed their expectations</li> <li>Moderate some interviews, focus groups, IDIs, online communities with oversight</li> <li>With direction and framework from senior partners, analyze, own and complete sections of reports</li> <li>Work with qualitative and quantitative data to extract key areas of insight and value for clients &ndash; and build strategic business implications and solutions from them</li> </ul>
Requirements: Skills/Experience <ul> <li>1-2 years of experience in a relevant role. The ideal candidate has recent experience with a leading strategy, market research, or consumer insights agency</li> <li>Strong analytical skills with a proven ability to make connections and influence thinking</li> <li>Driven by an urge to try new things and identify efficiencies</li> <li>Ability to operate independently and multitask</li> <li>Ability to build strong relationships at all organization levels</li> <li>Strong verbal and written communication skills</li> <li>Excellent PPT and Excel skills</li> <li>Knowledge of Adobe Illustrator and InDesign is a plus, but not required</li> <li>Experience working with global brands and organizations is a big plus</li> </ul>