Senior Media Analyst

<p>Material is a leading integrated marketing services company that leverages deep human understanding to help brands deliver material outcomes and experiences for their customers and the communities they serve. We build B2C and B2B brands from the insight out by providing a seamless journey that combines data and analytics, insights-led consulting, and experience activation into one integrated offering.</p>

Los Angeles; New York; Chicago; Philadelphia; San

Material

<strong>Material is a collaborative built from legendary practices across research, strategy, design, and brand building. Eleven pioneering companies united as one to solve wider, deeper, and more innovative challenges together.</strong><br /><br /><strong>We uncover what&rsquo;s important to people and create experiences that pull them in and open our worlds. We seek curious, experienced, and deeply empathetic humans to enrich our diverse teams of leaders and do-ers. Want in?</strong><br /> <h5>LRW | Kelton | T3 | Karma | Greenberg | Tonic | MotiveQuest | Salt Branding | Killer Visual Strategies | Strativity | Aruliden</h5> https://materialplus.io/

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Full-Time

Overview: T3 is looking to bring on a Senior Analyst to join our Marketing Intelligence practice to support online media analysis and growth marketing accounts with our Austin-based team. Because our office is currently remote due to COVID-19, we have flexibility to hire outside of Austin and Atlanta but are most interested in candidates who would be eventually willing to relocate to either. Senior Analysts at T3 have extensive BI and SaaS platform expertise and deep understanding of how digital marketing impacts business outcomes. The analyst will be tasked with working collaboratively across key disciplines at T3 alongside a Data Manager to proactively provide insights and oversight to guide campaign optimization through dashboards, reporting, and planning sessions. Core Responsibilities Include: The ideal candidate has a background in the setup, execution, and management of measurement and client reporting for online ad campaigns, in order to meet rigorous performance goals, while also possessing the ability to assess data quality, to stay organized with ad hoc inquiries and deadlines and be a great cultural addition to our T3 team.<br /><br /><br /><strong>About the Team:</strong> The Marketing Intelligence practice at T3 is composed of cross-functional data strategists&mdash;versatile propellerheads who merge the best of Analytics and Data Science with the best of Innovation. It takes someone special to guide our clients in quantified decision making. We're looking for an analytical mind to guide the evolution of our performance media practice, to help us never lose sight of delivering tangible results. Building a Useful Brand is part and parcel of our culture, and T3 needs a creative, data-fueled brain who knows stats and experimental design to help us deliver remarkable work. T3 is a digital marketing agency that creates the world&rsquo;s most useful brands and the experiences that power them. We focus on brand design, product design, and modern loyalty by creating connected experiences, purposeful content, meaningful data, brand-defining utility, and CRM. Ranked alongside the world's top innovation and loyalty agencies, T3 works with UPS, 7-Eleven, Pizza Hut, Capital One, Church&rsquo;s Chicken, FOCUS Brands, and other clients. Founded in 1989, T3 is headquartered in Austin with presences in Atlanta, New York, and San Francisco. T3 is part of Material (https://materialplus.io/), an integrated marketing services company comprised of the top analytics, consumer insights, and marketing services businesses in the world.&nbsp;
Responsibilities: <ul> <li>Leverage various datasets to create both automated BI solutions and manual reporting with visualizations and detail that deliver actionable feedback for decision-making.</li> <li>Monitor and evaluate online media performance to drive continuous improvements in KPIs and to increase scale through efficient media + creative selection and allocation.</li> <li>Support development of measurement frameworks by synthesizing client marketing objectives and goals against plan tactics and metrics for optimizing marketing programs.</li> <li>Deliver executive-ready analytics reviews and strategic POVs supported by quantitative and statistical analysis and clear and concise communication.</li> <li>Collaborate with team members to build client relationships and to deliver complex results and presentations with sufficient context and recommendations for improvement.</li> <li>Prioritize and respond to ad-hoc requests for analysis and structured data from stakeholders quickly and accurately.</li> <li>Assist with managing data operations and analytics implementations to identify data collection opportunities and issues, including&nbsp; ETL/ELT, tag management systems and data layers, quality assurance, 3rd party pixels, and UTM parameters.</li> <li>Stay current on industry best practices to be able to formulate and execute point-of-view documentation.</li> </ul>
Requirements: The Ideal Candidate: <ul> <li>3-4&nbsp;years of relevant experience in a dedicated marketing analytics role, preferably agency-side.</li> <li>Proficiency with Media and Web Analytics platforms (DoubleClick, GA360, Adobe). Certifications are preferred as is competency with adjacent Customer Data and Attribution platforms.</li> <li>Ability to operate and prioritize work streams for 2 to 3 stakeholders and departments in different geographies.</li> <li>Ability to support teams with their analytical and technical competencies across:</li> <ul> <li>Growth Marketing - Versatile results-driven performance analysis of direct response and brand efforts, inclusive of Display, SEM/SEO, Social and Programmatic.</li> <li>Automation - Maintenance and enhancement of I/O and ETL automations in pre-established data models for data preparation. Strong working knowledge with Alteryx a plus.</li> <li>Business Intelligence - Transform queries for structured data in SaaS platforms into data visualizations and online portals in support of performance monitoring and goal tracking for marketing programs and strategic planning. Hands-on experience with Tableau, Power BI or Data Studio a requirement.</li> <li>Vertical and lateral problem solving - Solution-oriented critical thinking with the ability to translate data and research into observations and insights and derive relevant recommendations.</li> </ul> <li>Bonus:&nbsp;</li> <ul> <li>Experience with complex B2B stakeholder ecosystems and marketing automations (Marketo,&nbsp; Salesforce)</li> <li>Applied experience with data scripting languages (e.g., SQL, Python, Java, R, etc.)</li> </ul> </ul>