Director, Marketing and Data Science

<p>Material is a leading integrated marketing services company that leverages deep human understanding to help brands deliver material outcomes and experiences for their customers and the communities they serve. We build B2C and B2B brands from the insight out by providing a seamless journey that combines data and analytics, insights-led consulting, and experience activation into one integrated offering.</p>

Los Angeles; New York; Chicago; Philadelphia; San

Material

<strong>Material is a collaborative built from legendary practices across research, strategy, design, and brand building. Eleven pioneering companies united as one to solve wider, deeper, and more innovative challenges together.</strong><br /><br /><strong>We uncover what&rsquo;s important to people and create experiences that pull them in and open our worlds. We seek curious, experienced, and deeply empathetic humans to enrich our diverse teams of leaders and do-ers. Want in?</strong><br /> <h5>LRW | Kelton | T3 | Karma | Greenberg | Tonic | MotiveQuest | Salt Branding | Killer Visual Strategies | Strativity | Aruliden</h5> https://materialplus.io/

keywords: position summary,about us,analysis,research,project management,grow,teamwork,design,leadership,experience,passion,proficiency,knowledge

Full-Time

Overview: We are a fast-growing market research firm with an entrepreneurial culture.&nbsp;We&rsquo;ve&nbsp;spent the past 40 years using analytics and research to help businesses understand their customers, and we work across industries in more than 80 countries with some of the largest brands in the world. We value diverse perspectives and believe that different voices and viewpoints make us stronger.&nbsp;We&rsquo;re&nbsp;also proud to have a helpful and supportive culture, where we take time to celebrate accomplishments both large and small.&nbsp;And&nbsp;while we&rsquo;re grounded in our rich history, we never stop searching for new approaches and tools; we were named the #1 Most Innovative Insights Firm in North America by the&nbsp;GRIT Report&nbsp;in 2019. &nbsp; With offices around the world, our 500+ teammates work across a dozen business units,&nbsp;collaborating with clients in entertainment and media, pharmaceuticals, technology, consumer packaged goods and more. Our experienced leadership team offers stability and structure, while our commitment to innovation fosters groundbreaking initiatives that help us improve our research approaches&mdash;like our Pragmatic Brain Science teams, who explore new psychological frameworks&nbsp;to better understand&nbsp;customer motivations.&nbsp; <br /><br /><strong>ABOUT THE ROLE</strong>&nbsp; <br /><br />Material is seeking a Director for the Marketing and Data Science team who is passionate about delivering big impact and solving complex business problems. You have an entrepreneurial mindset - you see opportunities to improve something and take them. You thrive in a dynamic environment and seek opportunities to exhibit leadership when navigating change. &nbsp; &nbsp;&nbsp;
Responsibilities: Your role will encompass these areas of responsibility:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <ul> <li>Familiarize yourself with the life-cycle of a typical research project from proposal to report delivery, identifying analytic challenges that offer the greatest opportunities</li> <li>Identify patterns and formulating solutions across common marketing business problems we are tasked with solving</li> <li>Determine appropriate datasets and algorithms to deploy on a per client engagement basis</li> <li>Design, execute, and present advanced analytic projects common in the market research space: segmentation, discrete choice models, driver analyses, etc. For analyses with deep expertise, assist our business development team with scoping work</li> <li>Play a leadership role in both client delivery on a per project basis and knowledge sharing with the rest of the team on a cross project basis. This is particularly the case for segmentation for this role</li> <li>Represent our team both to internal and external clients with a partnership oriented demeanor</li> </ul> This is a multifaceted role where skill in research design and analytical prowess is paramount in addition to strong indicators of business acumen and communication. Solution discovery, ad-hoc modeling creativity, and agile problem solving against a broad variety of business applications are essential. While you are expected to constantly grow your modeling, programming, and communication skills, this role requires enough expertise to confidently execute advanced analytic techniques, synthesize results, and walk clients through recommendations independently. Once acclimated with the broader team, supervisory responsibilities of a pod of analysts may be included. As such, being a positive &ldquo;solutions, not problems&rdquo; oriented personality is key.
Requirements: ABOUT YOU&nbsp; <ul> <li>~7+ years of experience in a data analytics related field with exposure to predictive modeling, clustering, dimension reduction, and experimental designs in addition to common descriptive and inferential multivariate statistical analyses. Expertise in segmentation is required.</li> <li>Business related experience is a must, preferably in the marketing or market research space. A genuine passion and track record for measuring, analyzing, and understanding &ldquo;what makes people tick&rdquo; is of utmost importance. Academic experience in quantitative social science fields a plus.</li> <li>Proficiency with common statistical computing platforms such as SPSS and SAS or scripting languages such as R or Python is a requirement</li> <li>Experience with advanced Excel formulas and designing basic interfaces for interactive Excel based tools is ideal (drop downs, radio buttons, etc). VBA a plus</li> </ul>