Media Planner

<p>Material is a leading integrated marketing services company that leverages deep human understanding to help brands deliver material outcomes and experiences for their customers and the communities they serve. We build B2C and B2B brands from the insight out by providing a seamless journey that combines data and analytics, insights-led consulting, and experience activation into one integrated offering.</p>

Los Angeles; New York; Chicago; Philadelphia; San

Material

<strong>Material is a collaborative built from legendary practices across research, strategy, design, and brand building. Eleven pioneering companies united as one to solve wider, deeper, and more innovative challenges together.</strong><br /><br /><strong>We uncover what&rsquo;s important to people and create experiences that pull them in and open our worlds. We seek curious, experienced, and deeply empathetic humans to enrich our diverse teams of leaders and do-ers. Want in?</strong><br /> <h5>LRW | Kelton | T3 | Karma | Greenberg | Tonic | MotiveQuest | Salt Branding | Killer Visual Strategies | Strativity | Aruliden</h5> https://materialplus.io/

keywords: position summary,position details,develop,planning,performance,analysis,strategy,maintenance,knowledge,experience,skills,organization

Full-Time

Overview: <p><span data-contrast="auto">You are a next-generation thinker who relishes in the latest digital media offerings, innovations and technologies. You are a digital media planner with experience across all major channels (including but not limited to display, SEM, partnerships, streaming and social) with expertise in crafting and pitching holistic digital media strategy. Strategists are also expected to have the ability to tell a compelling and client-focused story that demonstrates how the Material digital media approach drives measurable and impactful results for the brand.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}">&nbsp;</span></p> <p><span data-contrast="auto">Media folks at Material are also measurement-obsessed. The Media Planner is able to deftly craft reliable and applicable learning agendas and testing frameworks to drive greater efficiencies and future-forward insights.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}">&nbsp;</span></p> <p><span data-contrast="auto">Your collaborative spirit and challenger mentality will inspire cross-functional teams to create ideas that help us bridge the gap between paid, owned and earned media.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}">&nbsp;</span></p>
Responsibilities: <ul> <li><span data-contrast="auto">Plan and execute paid digital media campaigns for diverse array of B2B and B2C brands</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Media property evaluation and recommendations based on most effective opportunities and position to deliver success against mandated KPIs</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Create media plan flowcharts and media buy authorizations</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Maintain and organize all media budget documents and paperwork</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Manage day-to-day tasks associated with stewarding client-approved media plans</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Develop objective-based performance models and create the necessary attribution (partners, pixels, analytics)</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Develop campaign reporting documents and formulate optimization recommendations for client presentation</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Understanding of available vendors, targeting and optimizations related to objective-based performance</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Hands-on experience working with Facebook, AdWords and Programmatic buying platform</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Experience with third-party ad servers (DoubleClick, Atlas, Flashtalking, PointRoll, MediaMind, etc.)</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Knowledge of print, broadcast, OOH and/or experiential planning</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Experience working with syndicated research tools (comScore, Nielsen, MRI, eMarketer, etc.)</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Strategic thought leader &ndash; ability to use consumer insights, data, platform performance and key social media trends to inform the development of integrated connection plans</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Develop intelligent measurement plans with our Marketing Intelligence team</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> </ul>
Requirements: <ul> <li><span data-contrast="auto">3-5 years of relevant, diverse media experience with a strong knowledge of online media &ndash; including media properties, online advertising, paid search, paid social, ad-serving, programmatic buying and media integration</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Understanding of the interaction between strategy, content and audience management</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Proven experience creating and implementing offline media, social media / real-time marketing campaigns</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Understanding of community management, participation frameworks, advocacy, influencer outreach, publishing and creative best practices specific to the social media landscape</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Working knowledge of major social media platforms (Facebook, Twitter, Tumblr, Instagram, Pinterest, YouTube, etc.) as well as emerging platforms (i.e., Snapchat, Whisper, etc.)</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Exhibit strong attention to detail and comprehensive follow through</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Candidates should be seasoned presenters who know how to &ldquo;own&rdquo; a room</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></li> </ul>