Email Marketing Specialist

<strong>Personal, compassionate service is what we&rsquo;re known for at NJM. We seek the best and brightest to help our customers when they need us most. As part of the NJM team, you'll not only enjoy some of the best benefits in the industry, you'll also be joining a company that's committed to professional development, diversity and innovative thinking.</strong><br /><br /><strong>What is it like to work at NJM?&nbsp; Click <a href=";feature=emb_logo" target="_blank" title="Video" rel="noopener noreferrer">here</a> to see!<br /><br />If you don't see the position you are looking for, apply <a href="" target="_blank" title="Introduce Yourself" rel="noopener noreferrer">here</a>.<br /></strong>


NJM Insurance

<p><strong>This isn&rsquo;t just insurance.&nbsp; It&rsquo;s NJM.</strong></p> <p>When you join the NJM family, you&rsquo;ll work with talented people who care about doing the right thing by our policyholders as well as each other. You&rsquo;ll be part of a financially strong and stable company that has flourished on relationships, integrity and service for more than a century. NJM is a special place where you can propel your career, help others and make friends &ndash; all at the same time.&nbsp;</p> <p>NJM is proud to offer our employees continuous learning options, outstanding benefits, access to wellness programs, and a wide range of opportunities to give back to the communities we are privileged to serve.&nbsp;</p> <p>Leading, independent consumer publications repeatedly recognize our commitment to customer and claims satisfaction. In addition, NJM has been named to the Forbes list of the Best Employers in New Jersey three years in a row, based on feedback directly from our employees.</p>

keywords: position summary,quality assurance,design,develop,digital,marketing,analysis,experience,knowledge,development (front-end),degree,analysis,communication


Overview: The Email Marketing Specialist position will manage our direct response marketing strategies across multiple states and product lines. The position will adhere to email marketing best practices for list building and nurturing, service provider integration as well as timely execution of campaigns. This position will also be responsible for developing rigorous testing and optimization for automated and event-triggered campaigns.
Responsibilities: <ul> <li>Day-to-day email marketing activities including coding and building campaigns, audience segmentation, template creation, form building, testing, configuration and deployment of blast, trigger and campaign journeys</li> <li>Design, implement, and analyze testing strategies for improving email results</li> <li>Develop and monitor KPIs and reports to provide campaign performance analysis, including insights and recommendations for improving results and be responsible for success metrics</li> <li>Ensure all emails follow best practices and are CAN-SPAM compliant</li> <li>Develop and implement list hygiene strategy</li> <li>Aligning Email and digital campaigns to maximize effectiveness</li> <li>Recommending and conducting A/B testing and post-campaign analysis</li> <li>Developing strategic plans to leverage and optimize the use of Salesforce Marketing Cloud</li> <li>Providing detailed analytics and insights to improve overall response, deliverability, open, click and visits to our website, blog, landing pages and digital properties</li> <li>Upgrading of email templates using graphics, personalization and advanced features</li> </ul>
Requirements: <ul> <li>BA/BS degree in marketing, communications or a related field</li> <li>3+ years of hands-on experience coding, developing and deploying email journeys, automations and campaigns</li> <li>Experience working with Salesforce Marketing Cloud, or an equivalent tool is required</li> <li>Proficient HTML and inline CSS skills for email required</li> <li>Proficient in SQL preferred</li> <li>Knowledge of DNS, SNDS, DKIM, and sender reputation/score</li> <li>Experience supporting database set up and management</li> <li>Deep understanding of email principles (design, build, and segmentation) and email best practices (deliverability, A/B testing, dynamic content, campaign automation, etc.).</li> <li>Proficiency with data analytics and reporting (Power BI, Tableau, Google Analytics, Excel)</li> <li>Strong analytical, problem solving and project management skills</li> <li>Strong written and verbal and communication skills</li> <li>Strong knowledge of CAN-SPAM compliance</li> </ul>