Digital Marketing Specialist, Associate

<strong>Personal, compassionate service is what we&rsquo;re known for at NJM. We seek the best and brightest to help our customers when they need us most. As part of the NJM team, you'll not only enjoy some of the best benefits in the industry, you'll also be joining a company that's committed to professional development, diversity and innovative thinking.</strong><br /><br /><strong>What is it like to work at NJM?&nbsp; Click <a href=";feature=emb_logo" target="_blank" title="Video" rel="noopener noreferrer">here</a> to see!<br /><br />If you don't see the position you are looking for, apply <a href="" target="_blank" title="Introduce Yourself" rel="noopener noreferrer">here</a>.<br /></strong>


NJM Insurance

<p><strong>This isn&rsquo;t just insurance.&nbsp; It&rsquo;s NJM.</strong></p> <p>When you join the NJM family, you&rsquo;ll work with talented people who care about doing the right thing by our policyholders as well as each other. You&rsquo;ll be part of a financially strong and stable company that has flourished on relationships, integrity and service for more than a century. NJM is a special place where you can propel your career, help others and make friends &ndash; all at the same time.&nbsp;</p> <p>NJM is proud to offer our employees continuous learning options, outstanding benefits, access to wellness programs, and a wide range of opportunities to give back to the communities we are privileged to serve.&nbsp;</p> <p>Leading, independent consumer publications repeatedly recognize our commitment to customer and claims satisfaction. In addition, NJM has been named to the Forbes list of the Best Employers in New Jersey three years in a row, based on feedback directly from our employees.</p>

keywords: position summary,search engine,assist,create,performance,communication,execute,experience,presentation,degree,publishing,proficiency


Overview: <p>NJM Insurance Group has a newly created position in our Marketing Department. The Associate Digital Marketing Specialist primary role is to help manage the company&rsquo;s email, marketing landing pages, paid digital ad campaigns and management of insurance agency partnership assets. &nbsp; In addition, this role requires the ability to write and develop unique content for website pages, online ads, emails and landing pages.</p>
Responsibilities: <ul> <li> <p>Assist the Salesforce Administrator with email deployments, data management, automations and Journeys built in Marketing Cloud</p> </li> <li> <p>Create, edit, publish and update CloudPages landing pages</p> </li> <li> <p>Maintain NJM&rsquo;s email deployment calendar to ensure that tasks stay on schedule</p> </li> <li> <p>Assist in the management of insurance agency partnership assets including overseeing the Commercial Lines Facebook group, agency directory and Marketing On-Demand portal.</p> </li> <li> <p>Write and test ad copy for AdWords, Bing, Facebook and all other digital marketing campaigns.</p> </li> <li> <p>Help to create effective marketing content for use on websites, emails, microsites, and mobile platforms and for the support of social media programs.</p> </li> <li> <p>Monitor search engine analytics programs and platforms (Google Analytics, SEMRush, etc.) for purposes of diagnostic reporting.</p> </li> <li> <p>Execute strategies for content development in coordination with SEO goals &ndash; general and keyword specific.</p> </li> <li> <p>Keep pace with SEO, search engine, and digital marketing industry trends and developments.</p> </li> <li> <p>Test and implement various website marketing page layouts, email copy, content and paid search strategy for SEO/SEM optimization.</p> </li> <li> <p>Regular communication with the team and reporting to management on project development, timelines, potential areas of improvement and results.</p> </li> </ul>
Requirements: <ul> <li> <p>1 to 2 years of experience in a digital marketing role preferred.</p> </li> <li> <p>1 to 2 years of experience in email marketing - Salesforce Marketing Cloud preferred.</p> </li> <li> <p>Experience and/or understanding of basic website landing page development - CloudPages, Unbounce, HTML / CSS experience preferred.</p> </li> <li> <p>Blog or article writing experience preferred.</p> </li> <li> <p>Experience using Google Analytics or web-based analytics tools.</p> </li> <li> <p>Excellent presentation, analytical, organizational, project management and time management skills.</p> </li> <li> <p>Proficiency in MS Excel, PowerPoint, and Word.</p> </li> </ul> <p>&nbsp;</p> <p><strong>Education Requirement:&nbsp; </strong></p> <p>BS/BA degree Required</p>