Communications / Media Specialist - National Academy of Engineering

The National Academies of Sciences, Engineering, and Medicine value diversity in our members, volunteers, and staff and strive for a culture of inclusion in our workplace and activities. Convening a diverse community to exchange ideas and perspectives enhances the quality of our work and increases our relevance as advisers to the nation about the most complex issues facing the nation and the world.

Keck Center

National Academies of Sciences Engineering Medicine

<br /><br />The National Academies of Sciences, Engineering, and Medicine provide independent, objective advice to inform policy with evidence, spark progress and innovation, and confront challenging issues for the benefit of society. We marshal knowledge and expertise across disciplines to study complex and sometimes contentious issues, reach consensus based on the evidence, and identify the best path forward.

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Full time

Overview: <strong>Req. No.: R0001868</strong><br /><br /><strong>UNIT/ABOUT:</strong><br />The National Academy of Engineering&rsquo;s Office of Outreach and Communications is committed to telling the story of the NAE, engineering and engineers. Using a broad mix of communications tactics, modes and mediums, we strive to reach, inform and engage diverse audiences about the beauty, power, wonder, excitement, and relevance of engineering in our daily lives. Founded in 1964, the National Academy of Engineering (NAE) is a private, independent, nonprofit institution that provides engineering leadership in service to the nation. The mission of the National Academy of Engineering is to advance the welfare and prosperity of the nation by providing independent advice on matters involving engineering and technology, and by promoting a vibrant engineering profession and public appreciation of engineering.<br /><br /><strong>THE OPPORTUNITY:</strong><br />If you are a passionate writer who is an avid storyteller, thinks creatively, enjoys research, strives for accuracy, and is skilled at working across all communications channels&mdash;and you appreciate engineering and its contributions to everyday life&mdash;then the National Academy of Engineering Office of Outreach and Communications has a great opportunity for you.<br /><br /><strong>JOB SUMMARY:</strong><br />Strong content writer to write presentations, speeches, feature and news articles, press releases, op-eds, key message points, and more with a focus on showcasing the wonder, importance, and relevance of engineering to everyday life. Plans, develops, and coordinates internal and external communications and media projects, programs, events, outreach and dissemination activities, and media relations to expand NAE presence and increase engineering awareness nationally and among targeted audiences. Establishes, designs, and oversees implementation of communication, media, and outreach efforts using various media such as print, electronic, video, and web-based products. Negotiates, plans, and implements communication and media strategies. Expands the National Academies&rsquo; presence and product awareness through communication and media efforts through a variety of media.
Responsibilities: <ul> <li>Write presentations, speeches, key messages and remarks for executive leadership on topics related to all fields of engineering and issues relating to engineering. Ensure messaging is accurate, and voice and rhythm reflects the style of the individual speaker/presenter.</li> <li>Research and produce PowerPoints, talking points, and other briefing materials for presentations by leaders and members attending engineering conferences, academic symposia, public policy meetings and other professional gatherings. Conduct research using internal and external sources, including gathering, developing, and checking accuracy of information with thorough research and interviews with subject-matter specialists and program officials.</li> <li>Repurpose presentations/speeches for use as op-eds, feature articles, online stories/postings, fact sheets, etc. for placement across print and digital media channels. Identify meaningful ways to cross-promote information to specialized and targeted audiences.</li> <li>Independently writes articles, columns, information pieces, news releases, press briefings, publication announcements, and media advisories relating to complex engineering and scientific topics for various mediums, including online and print newsletters, journals, and magazines, as well as web-based news items. Comfortable interviewing experts in the field to write interview-based feature articles, or obtain background information on complex topics.</li> <li>Working under the guidance of the Director of Outreach and Communications, organizes and conducts news conferences, public briefings, webcasts and podcasts, both in-person events and on the Web. Promotes and publicizes events, public meetings, and other programs and activities.</li> <li>Takes ownership for writing and posting weekly updates to web-based President&rsquo;s Corner.</li> <li>Composes and/or edits report/meeting summaries, briefs and other special dissemination products.</li> <li>Collaborates across divisions to explore and develop new ways to communicate activities and to disseminate reports and information and to expand the audience for these products. Keeps abreast of engineering and science policy and relevant engineering news stories.</li> <li>Works with staff and committees in developing distribution and implementation strategies and to identify appropriate vehicles for reaching target audiences.</li> <li>Assesses independently the probable media interest in studies, meetings of a highly complex nature, and/or publications. Disseminates reports and information to media.</li> <li>Creates and maintains online content, including web sites and social media channels. Provides technical and strategic expertise in the use of online technologies.</li> <li>Collaborates with appropriate units and staff to maintain and expand effective internal communications.</li> <li>Develops and maintains a network of stakeholder and interested public contacts (e.g., nongovernmental organizations), worldwide media contacts, outside experts and service providers. Maintains an ongoing dialogue with outside audiences.</li> <li>Provides oversight of production of online products and services for members, journalists, and the general public, such as electronic newsletters, media kits, resource toolbox, and other web-based and email outreach tools. May identify donors for core dissemination efforts and help write proposal text for contracts and budgets.</li> <li>May coordinate event fundraising efforts, in collaboration with the Office of Development.</li> </ul> <br /><br /><strong>NONESSENTIAL JOB DUTIES</strong><br />Related duties and special projects as assigned.
Requirements: <strong>Required Knowledge, Skills, and Abilities:</strong> Outstanding writing skills is a must. Professional experience as a speech writer and engineering/science communicator is preferred. Expertise in PowerPoint, Adobe or other design programs is essential. Problem solver. Team Player. Operates independently. Experience working in complex environments with a high degree of organizational effectiveness.<br /><strong>Minimum Education/Training Requirements: </strong>Bachelor&rsquo;s degree in Communications, Public Relations, Creative Writing, or related field, or equivalent experience.<br /><strong>Minimum Experience: </strong>Three years of related professional experience.<br /><strong>Physical Capabilities:</strong> Ability to work at a computer for extended periods of time.<br /><strong>Required Licenses, Certification or Registration: </strong>None.<br /><strong>Supervisory Responsibilities/Controls: </strong>Reports to NAE Director of Outreach and Communications. General direction is provided.