Marketing Manager

<p><strong>Join us as we change healthcare for the better.&nbsp;</strong></p> <p><br />Reporting to the Vice President of Business Operations, we have a newly created opportunity for a <strong>Marketing Manager, HealthTech</strong>. The first person on the team dedicated to driving our marketing strategy from end-to-end, focused on our digital presence, content creation, and branding. You will develop a deep understanding of our product offering, the problems we solve, and how we are uniquely positioned in our segment.&nbsp;&nbsp;</p>

Toronto, ON

Ocean by CognisantMD

<p class="break-words white-space-pre-wrap mb5 text-body-small t-black--light">CognisantMD is the leading provider of EMR-integrated Patient Engagement and eReferral tools in Canada. <br /><br />Our digital healthcare solutions are replacing paper forms, giving patients and providers secure ways to connect, share health information, and automatically update patient records. From appointment reminders and check-in kiosks to website forms, secure messages, and eReferrals, the Ocean Platform is transforming patient care across the country every day. <br /><br />Over the past six years, the Ocean Platform has been adopted by thousands of healthcare providers and played a role in millions of patient visits at world-leading healthcare organizations like St. Michael&rsquo;s Hospital, Sunnybrook Health Sciences and Mount Sinai Hospital. Our Ocean eReferral Network is responsible for thousands of patient referrals each week. And we&rsquo;ve only just begun.</p> <span style="font-weight: 400;"><span style="font-weight: 400;"><br /></span></span> <p>&nbsp;</p>

keywords: who we are,who you are,what's in it for you,grow our reach,our brand and voice,a multichannel marketing strategy,powerful content,technology and analytics,the education and experience,the technical knowledge,the creativity and the analytics,the collaborative approach,the initiative,the passion

Mid Level

Overview: <p><strong>Join us as we change healthcare for the better.&nbsp;</strong></p> <p>Ocean by CognisantMD is the leading provider of EMR-integrated Patient Engagement and eReferral tools in Canada, playing a critical role in millions of patient visits and thousands of referrals every week. Our digital healthcare solutions empower patients and physicians to overcome the barriers preventing the timely delivery of healthcare services. By replacing paper forms with digital tools we give patients and providers secure ways to connect, share health information, and update patient records. Our tools:</p> <ul> <li>Empower patients to share health information with their physician before, during, and after visits, helping to ensure health records are up to date and accurate while improving patient care.</li> <li>Meet the growing demand for virtual care solutions via an online booking system and secure messaging that brings significant benefits to patients while improving clinic efficiency and reducing the need for unnecessary phone calls.</li> <li>Improve access to care by replacing faxes, calculating wait times, and reducing the time to process and access specialist referrals.&nbsp;&nbsp;</li> </ul> <p><strong>Who we need</strong></p> <p>Reporting to the Vice President of Business Operations, we have a newly created opportunity for a&nbsp;<strong>Marketing Manager, HealthTech</strong>. The first person on the team dedicated to driving our marketing strategy from end-to-end focused on our digital presence, content creation, and branding. You will develop a deep understanding of our product offering, the problems we solve, and how we are uniquely positioned in our segment.&nbsp;&nbsp;</p> <p><strong>Who you are</strong></p> <p>You are looking for a health tech product company where you can take a step up to Marketing Manager and accelerate your career and your impact. You want a chance to own the marketing function and learn through hands-on challenges and direct coaching. You thrive in a fast-paced, innovative environment where you can be hands-on, collaborative, heads-down, and interactive. You are ready to step up to be a contributor at an organization driven by ethics and the opportunity to make a profound and impactful change to the healthcare industry. You share our values of mutual respect, owning mistakes, and striving for honesty and integrity every day, in every situation.&nbsp;</p> <p><strong>What's in it for you</strong></p> <p><em>Impact, growth, and influence.&nbsp;</em>You will play an essential role in bringing our mission to light, our products to market, and ultimately, streamlined access to healthcare information for Canadians. This is an opportunity to draw the blueprint of the marketing function. You will be a key player with the freedom to apply your insights and introduce innovative ideas. You will be mentored by our VP and given the autonomy and trust to define and drive your role, while having the support of a broader marketing communications team including a creative lead, a graphic designer, an eLearning specialist and a partnership manager. You will be a key player at a company that is at an exciting growth point, rapidly moving past the scale-up stage while retaining the best of our startup values, responsiveness, work-life balance, and excitement. This is the chance to take your career on an accelerated trajectory, learning and growing every day and seeing the impact of the work you do.</p>
Responsibilities: <p><strong>How you will make an impact</strong></p> <ul> <li><em>Grow our reach.&nbsp;</em>You will build out digital marketing infrastructure, researching and identifying the right market segments for opportunities, working collaboratively with internal teams to refine the offering, shaping the messaging, and launching the end-to-end go-to-marketing strategy.&nbsp;&nbsp;</li> <li><em>Our brand and voice.</em>&nbsp;You will develop a deep understanding of our products, our position, our target audience, and all of the nuances of our branding. You will establish consistent and relevant messaging across all marketing collateral.</li> <li><em>A multichannel marketing strategy.</em>&nbsp;You will be hands-on designing and driving multichannel campaign strategies that align with the overall company marketing strategy. You will design, develop, and roll out highly effective marketing campaigns. You will set, measure, meet, and adjust KPIs to ensure lead generation and conversion, attraction, and engagement.&nbsp;</li> <li><em>Powerful content.</em>&nbsp;You will write collateral, blog posts, email campaigns, social posts, web copy, newsletters, articles, white papers, corporate announcements, case studies, award submissions, webinars, and other content that nurtures current and future client/physician relationships and drives patient behaviour and interest. You will deploy campaigns (web, blog, and email) and social media platforms and leveraging our existing CRM.&nbsp;</li> <li><em>Technology and analytics.&nbsp;</em>You will leverage our integrated marketing platform to identify opportunities. You will track analytics and report up to leadership. You will work closely with Product, Sales, and Client Success to establish closed-loop analytics to understand how our inbound marketing activity converts new clients and continually refine our process to convert leads. You will manage vendor relationships for our integrated CRM/marketing platform.</li> </ul>
Requirements: <p><strong>What you bring</strong></p> <ul> <li><em>The education and experience.&nbsp;</em>You have a degree in communications, marketing, or related field and 4+ years of relevant experience in B2B marketing from campaign strategy and execution to content marketing. You have experience performing market research activities, synthesizing data and providing compelling outputs of your findings to drive decision making. You have expertise in lead generation, engaging prospects through a multi-prong approach. Ideally, you are familiar with the healthcare or health tech industry.</li> <li><em>The technical knowledge.&nbsp;</em>You have a deep understanding of leveraging tools to amplify demand generation success, including CRM, marketing automation, lead scoring, SEO, social media, and analytics. You have hands-on experience using key marketing platforms such as Hubspot (CRM, web, and email), Mailchimp (email), and social media automation tools.</li> <li><em>The creativity and the analytics.&nbsp;</em>You have outstanding writing skills and the ability to adopt our brand's voice across all messaging and content. You can set and measure KPIs, derive insights, and plan future actions based on the data.</li> <li><em>The collaborative approach.&nbsp;</em>You can build trusting relationships and efficiently work across teams, both in-person and remote.&nbsp;</li> <li><em>The initiative.</em>&nbsp;You are a critical thinker who can creatively solve problems, and you continuously pursue knowledge. You are inspired by a fast-paced environment and can rise to the challenge of competing priorities.</li> <li><em>The passion.&nbsp;</em>You are passionate about our purpose, and applying your talents to build our brand and our client base. You are interested in new ideas and new technology.</li> </ul> <p><strong>Our culture, our team</strong></p> <p>We&rsquo;re a scaling company, past the startup stage and on the cusp of the next stage. We are incredibly passionate about our ability to make a difference in the lives of Canadians through our technology and we firmly believe that we can do our best work with realistic deadlines and transparent communication about where we are and what&rsquo;s next for us as an organization. We understand the time it takes to revolutionize a paper-based industry and develop and release high-quality resilient, compliant, and responsive technology that is easy to use so we ensure that pace is factored into our projects and deliverables across the organization.&nbsp;</p> <p>Our focus is your growth and professional satisfaction, resulting in clear opportunities to help us scale and be better through your ideas, and the chance to be part of projects, and try new things. We are dedicated to our team, and we strongly believe that family comes first. To that end, we strive to find opportunities to support balance in the workplace and between work and home. As part of this, we have flexible hours, lunch socials (virtual for now but some physically-distanced small gatherings too), and meeting-free Friday afternoons.&nbsp;</p> <p>Everyone here is deeply committed to what we can do - and the potential we have to do more. As a result, we provide an opportunity for CognisantCauses, our name for passion projects in healthcare where no funding is available and a little technical expertise and time is needed to make a big difference. It&rsquo;s a way to give back and to add further meaning to what you do here.&nbsp;</p> <p><strong>A note on values</strong></p> <p>We value ethical behaviour above all else. We care about each other and we respect each other as professionals and people. We treat our customers with respect and keep our word, even if it hurts. We own our mistakes. We strive for honesty and integrity every day in every situation. We look for people who share these values.</p> <p><strong>We are transforming patient care across the country and we&rsquo;ve only just begun. Join us.</strong></p> <p>We are always on the lookout for ethically driven, intelligent, and compassionate professionals who want to be part of an energetic culture and company, people who are interested in contributing their talents in a challenging, interdisciplinary environment. If you feel you meet 70% of the qualifications we are looking for and are determined to make a difference, we encourage you to apply. We promise to consider your application fully.&nbsp;</p> <p><strong>Express your interest here, explore what we do here, or follow us on&nbsp;<a href="">LinkedIn</a>&nbsp;to stay connected.</strong></p> <p>We strive to build a diverse team and encourage applications from traditionally underrepresented groups. If we can make this easier through accommodation in the recruitment process, please let us know.</p>