Director, Digital and Content Strategy

The Director, Digital and Content Strategy will build and implement a global, digital marketing and communications strategy for Ontario Teachers’. This role requires in-depth digital experience and an ability to tie it to global strategy and leading the creation of digital content strategies.

Toronto, ON

Ontario Teachers' Pension Plan

Our employees make a difference by providing a secure retirement for 327,000 working and retired Ontario teachers. They&rsquo;re the reason for our success and talent development is one of the most important tenets of our strategy.<br /><br />We look for people who are willing to truly embrace the three cornerstones of our culture: innovation, agility and partnership. We provide our employees with the tools, resources and learning opportunities they need to be the best at what they do &ndash; so together we can support our mandate to deliver outstanding service and retirement security to our members &ndash; today and tomorrow.<br /><br />Ontario Teachers&rsquo; is headquartered in Toronto with offices in London and Hong Kong. With $191.1 billion in net assets as of December 31, 2018, we are responsible for providing immediate, personalized services to our members along with investing across a variety of asset classes in virtually every corner of the world.

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Overview: <h2><strong>The opportunity&nbsp;</strong></h2> <p dir="LTR">The Director, Digital and Content Strategy will build and implement a global, digital marketing and communications strategy for Ontario Teachers&rsquo;. This role requires in-depth digital experience and an ability to tie it to global strategy and leading the creation of digital content strategies. Are you looking for a unique opportunity to take ownership of a digital strategy with a global brand? If so, this could be the right opportunity for you!</p> <p dir="DEFAULT"><strong>Who you'll work with</strong></p> <p dir="LTR">In this role you will collaborate with the communications team and cross functional partners to promote an integrated marketing &amp; communications strategy that aligns with the organization&rsquo;s broader corporate strategy.</p>
Responsibilities: <h2><strong>What you'll do</strong></h2> <ul> <li>Develop, implement and lead an integrated, global digital communications strategy aligned to the overall business strategy</li> <li>Demonstrate strong, visible leadership and productive working relationships with cross functional teams to influence and support the brand and brand strategy across digital channels globally</li> <li>Create and lead the digital content strategy, identifying target audience and best methods for reaching them to share organizational content</li> <li>Develop and oversee a social media channel strategy for OTPP in collaboration with other key partners (Member Services and People &amp; Culture)</li> <li>Understanding of social media analytics tools</li> <li>Define and promote digital standard methodologies across the division</li> <li>Develop and motivate the digital team; foster a &ldquo;test and learn&rdquo; approach with an enhanced focus on optimizing digital channels</li> <li>Lead digital agency relationships</li> <li>Review new technologies and propose changes/improvements</li> <li>Develop department scorecard initiatives that support the business and drive staff performance.</li> <li>Responsible for management of a team including a senior people manager and bargaining unit staff, including selection, performance appraisals, mentorship and development.</li> <li>Maintain digital marketing budget within parameters of total department budget.</li> <li>Select, assess and assign contingent (third-party) resources to supplement in-house capability as necessary.</li> <li>Work is performed under the general direction of the Managing Director, Marketing &amp; Communications, with expectation for making independent decisions utilizing creativity and innovation. You will have the capability to drive strategic initiatives within the Digital space as well as respond to and manage a wide variety of priorities.</li> <li>Working in areas with few guidelines or past precedents, sound judgment and independent decision-making are required in identifying appropriate methods of analysis, research consultation and project co-ordination for developing digital communications and marketing program recommendations.</li> <li>&nbsp;A high level of judgment is required in planning and co-ordinating projects and resources involved in the process, in determining the impact of the project on company policies, staff and target audiences.</li> </ul>
Requirements: <strong>What you'll need</strong><br /> <ul> <li>This position requires a comprehensive knowledge of the principles, practices and methodology of effective digital content strategy as well as knowledge or experience working with communications teams focused on reaching key investment stakeholders, future talent, employees and the media. Extensive experience in developing content strategies, understanding and identifying your target audience and implementing required tools to reach them</li> <li>Ability to gather information, and develop solutions acceptable to various client groups</li> <li>Proven leadership skills to mentor and provide guidance to staff, cross functional stakeholders and vendors.</li> <li>12 (or more) years&rsquo; relevant work experience leading digital strategy, providing thought leadership and guidance to diverse stakeholders.</li> <li>Knowledge of various tools such as HTML, HTML5, Google Webmaster, Google Analytics, Adobe Creative Suite, Mailchimp, Hootsuite.</li> <li>Knowledge of the pension industry, financial services and institutional investing/asset management is an asset.</li> <li>Good organizational skills, ability to work under pressure, highly developed analytical and problem-solving skills.</li> </ul> <p dir="DEFAULT">&nbsp;<strong>What we're offering</strong></p> <ul> <li>Pay for performance environment that offers competitive salary and incentives</li> <li>Numerous opportunities for professional growth and development</li> <li>Comprehensive employer paid benefits coverage, including a Health Spending Account</li> <li>Guaranteed retirement income through a defined benefit pension plan</li> <li>Competitive time off</li> <li>Discount programs including Edvantage and Perkopolis</li> </ul> <p dir="DEFAULT">At Ontario Teachers', diversity is one of our core strengths. We are a globally minded organization and take pride ensuring that the people we hire and the culture we create reflect and celebrate diversity of thought, background and experience.</p> <p dir="DEFAULT">Accommodations are available upon request for candidates with a disability taking part in the recruitment process and once hired.</p> <p dir="DEFAULT"><strong>How to apply</strong></p> <p dir="DEFAULT">Are you ready to pursue new challenges and take your career to the next level? Apply today!</p> <p dir="DEFAULT">We thank you for applying, however, only those selected to continue will be contacted. <span class="emphasis"><em>Note that candidates must be legally entitled to work in the country where this role is located.</em></span></p>