Marketing Specialist

This is a chance for you to drive the execution of our marketing and communications strategy and convey the importance of what we do - and how we do it. This role is equal parts event and content marketing as you work with the Customers and Markets team to raise awareness of our unique and innovative solution.

Toronto, Ontario

Opus One Solutions

Opus One is a software engineering company that brings real-time energy management to the smart grid. Through its leading edge offering GridOS™, Opus One delivers a new level of visibility and control to electricity distribution through sophisticated engineering analytics designed to solve and optimize complex power flows. Seamlessly integrating with utility data systems, GridOS™ provides powerful grid management capabilities and unlocks greater potential for distributed energy resources including renewable generation, energy storage and responsive demand. GridOS™ further facilitates the implementation and management of microgrids from homes to communities for unparalleled grid resiliency and value to the electricity customer. http://www.opusonesolutions.com/

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Mid Level

Overview: <p><strong>Who we are</strong></p> <p>Creating a planet fueled by reliable, clean energy isn&rsquo;t what keeps us up at night; it&rsquo;s what gets us out of bed. At Opus One Solutions, we pursue solutions that will change how countries access and distribute electrical energy. From microgrids that keep things running in the event of an outage to how Tesla's latest batteries can help accelerate the integration of renewable energy. From how electric utilities can optimize their operations and reduce their carbon footprint to how every homeowner will feed energy into a power grid fueling the electrical sharing economy.</p> <p>At Opus One Solutions, we believe some of the best talent in the tech industry share our passion for delivering technology that matters and that will make a difference, in our lifetime and beyond. We want to work with people who love the complexities of software; who believe in its power to transform the world into a better place.</p> <p>Good people know that great ideas are everywhere and what matters most is practical execution. Turning vision into reality is the hard part. But, when it&rsquo;s creating technical solutions that support access to renewable energy, it&rsquo;s an engineering feat worth contributing to.</p> <p><strong>The opportunity</strong></p> <p>Opus One Solutions is looking for a Marketing and Communications Specialist. This is a chance for you to drive the execution of our marketing and communications strategy and convey the importance of what we do - and how we do it. This role is equal parts event and content marketing as you work with the Customers and Markets team to raise awareness of our unique and innovative solution.</p> <p><strong>Who are you?</strong></p> <p>You are a Marketing Coordinator looking for a chance to step up or you are currently a Specialist looking to move to a company with purpose. You have B2B experience from working in a corporate environment, PR company or marketing agency. You are driven to find ways to solve complex challenges by finding and applying data-driven insights to lead marketing strategies. You are looking for a new challenge at a software company building technology that matters, occupying a powerful market niche; a place that needs your creative problem solving to further propel us along an impressive growth trajectory.</p> <p><strong>What&rsquo;s in it for you?</strong></p> <p><em>Challenges. </em>The electrical power grid is a lifeline to millions of people. Your challenge is to represent us to vendors and the media as an industry leader. You will need to come up to speed quickly on our platform and effectively promote our capabilities for renewable energy integration.</p> <p><em>Opportunity.</em> We want someone to help us raise awareness of who we are, what we do and why our solution is the right choice. You will be faced with the challenges and the rewards of increasing our visibility. You will be a key player with a measurable impact as we position ourselves to help utilities in North America now and the global market in the future.</p> <p><em>Personal and professional satisfaction.</em> You want to do meaningful work. You want to play a significant role creating access to innovative technology solutions that matter. There is a shift in the energy industry, from slow-moving to incredibly fast-paced. Every day there is a new innovation and increased interest in using technology to solve problems. Joining us now is an opportunity to be at the forefront of this evolution.</p>
Responsibilities: <p><strong>As our new Marketing Specialist, you will create, promote and manage:</strong></p> <p>Multiple concurrent B2B projects. You will contribute to the development of marketing project plans. You will create digital B2B marketing campaigns to build site traffic and convert visitors into marketing leads. You will manage the day-to-day development and coordination with internal teams, external teams and vendors from initiation to execution and follow-up.</p> <ul> <li>Digital content creation. You will create and deliver insightful content including, newsletters, web pages, infographics, video, blogs, bylined articles and social media to increase demand generation. You will manage, identify and optimize segmented profiles and target lists as part of automated email campaigns. You will promote thought leadership and engage partners through influential curated and created content.</li> <li>Editorial calendar. You will lead the development, editing and publication of content provided by team members from across the organization.</li> <li>Brand awareness. You will support and promote a unified and focused brand and standards across all messaging, design, media and marketing.</li> <li>Promotional activities. You will execute holistic marketing campaigns to promote growth and go-to-market strategies including print, electronic media and tradeshow attendance.</li> <li>Reporting. You will own and maintain site analytics, metrics and campaign reporting. You will work closely with sales to continually refine our process to convert customers.</li> </ul>
Requirements: <p><strong>Here&rsquo;s what you bring:</strong></p> <ul> <li>Award winning campaign experience. You are a Marketing Coordinator or Specialist with three plus years of B2B experience. A degree in Marketing or Communications would be an asset.</li> <li>Drive and passion. You have a passion for technology and renewable energy. You are results-driven and you thrive in a fast-paced environment.</li> <li>Creativity balanced with an analytical approach. An eye for design, layout and effectiveness. You believe the answers are in the numbers and that measuring metrics will further support your efforts.</li> <li>Expert-level ability with the digital tools of the trade: InDesign, Photoshop, Illustrator, WordPress, marketing automation software, MS PowerPoint, Google Webmaster Tools, Google Analytics, MailChimp and search engine optimization tools.</li> <li>Impeccable written and verbal communication skills. From short emails to longer documents; from presentations to networking events; for a variety of outlets and a range of audiences, you can relay your message powerfully and with clarity.</li> <li>Innovation. You have the ability to anticipate problems and provide creative, quick - and reliable - solutions to complex problems. All of the skills needed in an awesome team player. Excellent relationship building skills, an obsession with the details, flexibility, a sense of ownership, urgency and responsibility.</li> </ul> <p><strong>Why join Opus One Solutions?</strong></p> <p>Opus One is growing! After spending the last four years under the radar focused on research and pilot projects we&rsquo;re ready to shine as one of Canada&rsquo;s top 10 game-changers named by CIX Cleantech! We are deploying exciting microgrid projects in North America and have partnerships with leading energy players such as Tesla and Advanced Microgrid Solutions.</p> <p>Collectively, we are fanatical about the work we do. Our leadership has assembled carefully selected teams with some of the best strategic visionaries - and executors - in technology and the clean energy space. From the newest team member to the company founders, we are all driven by one common goal: to accelerate the integration of clean and sustainable energy in North America and the world.</p> <p>As a team and a company, we are committed to working with like-minded people, with opinions and thoughts of their own that will contribute to our innovation and evolution. We equally want to work with people who like to get outside and spend time together on team outings, special events, to grab lunch or take part in off-site brainstorming retreats. There&rsquo;s a lot of humility at Opus One Solutions. No one person is going to know it all &ndash; it&rsquo;s too complicated. We must work and innovate together to get the job done.</p> <p>At Opus One Solutions we understand that not everyone develops their talent and hones their skills in a traditional way. Different paths and experiences are part of the diversity we know we need to succeed. If you feel you meet all or most of the qualifications we are seeking; and you are excited by the possibility of growing our company, take a chance and express your interest here.</p> <p>Opus One Solutions welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.</p>