Marketing Manager - Software, Energy

As a member of the Customer & Markets team the ideal candidate will maintain knowledge of the research and development product roadmap to position our solution platform in the marketplace in support of sales efforts.  This key strategic role will also be involved in marketing and sales strategies and therefore will require a visionary with foresight and instinct to effectively position our software solutions to both technical and non-technical industry leaders, influencers and decision makers.

Toronto, ON

Opus One Solutions

Opus One is a software engineering company that brings real-time energy management to the smart grid. Through its leading edge offering GridOS™, Opus One delivers a new level of visibility and control to electricity distribution through sophisticated engineering analytics designed to solve and optimize complex power flows. Seamlessly integrating with utility data systems, GridOS™ provides powerful grid management capabilities and unlocks greater potential for distributed energy resources including renewable generation, energy storage and responsive demand. GridOS™ further facilitates the implementation and management of microgrids from homes to communities for unparalleled grid resiliency and value to the electricity customer. http://www.opusonesolutions.com/

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Mid Level

Overview: <p><strong>Who we are:</strong></p> <p>The vision of a planet powered by reliable, clean energy isn&rsquo;t what keeps us up at night; it&rsquo;s what gets us out of bed. At Opus One, we develop software solutions that change how electrical energy is used and delivered in an evolving modern grid. From microgrids that keep things running in the event of an outage to enabling new infrastructure to support electric vehicles and, using Tesla's latest battery technologies to help accelerate the integration of renewable energy, we are at the forefront of this evolution. We are helping electric utilities to optimize their operations, reduce costs and lower the grid&rsquo;s carbon footprint by facilitating higher levels of renewable generation such as solar and wind, towards 100% clean energy.&nbsp;</p> <p>We believe that some of the best talent in the tech and energy sectors share our passion for delivering technology that matters, and that will make a difference in our lifetime and beyond. We want to work with people who believe in the` potential to transform the world into a better place.</p> <p>Good people know that great ideas are everywhere and what matters most is practical execution. Turning vision into reality is the hard part. But, shaping the future of the electricity grid is something worth contributing to.</p> <p>The opportunity: Our North American expansion has created the need for a marketing leader who can excite the industry with our strategic vision, enhance our brand and position our innovative software solutions to accelerate growth. This role will create and execute marketing and communication strategies that highlight our differentiated offerings to targeted prospects, identifying and nurturing new customer opportunities.&nbsp; As a member of the Customer &amp; Markets team the ideal candidate will maintain knowledge of the research and development product roadmap to position our solution platform in the marketplace in support of sales efforts.&nbsp; This will include but will not be limited to developing sales and marketing collateral, case studies, and presentations and will collaborate with the team to develop customer proposals. This key strategic role will also be involved in marketing and sales strategies and therefore will require a visionary with foresight and instinct to effectively position our software solutions to both technical and non-technical industry leaders, influencers and decision makers.</p> <p><strong>Who you are:</strong></p> <p>You are a marketing professional with subject matter expertise in the electricity sector. You have an ability to understand customer issues and identify emerging market opportunities and have the technical depth to translate software technology solutions into customer value. You have a strong background in marketing strategy and integrated marketing communications.</p>
Responsibilities: <p><strong>Your responsibilities:</strong></p> <ul> <li>Lead the focus on Product Marketing. Develop and implement product messaging and positioning by translating technology into customer benefits through web content, marketing deliverables, product sales sheets, case studies, customer presentations and proposals.</li> <li>Identify, plan and participate in relevant industry events, speaking opportunities, webinars, industry analyst activities</li> <li>Perform segment analytics to develop short and long-range strategies for increased market share, penetration, and expansion.</li> <li>Develop comprehensive marketing plans with a focus on value proposition strategies</li> <li>Provide support to sales forecasting and product planning</li> <li>Track and analyze the competitive environment</li> <li>Develop strategies to address new and existing competitive threats and channel partner opportunities</li> <li>Assist with general marketing activities, including managing contracts for marketing and communications service providers</li> </ul>
Requirements: <p><strong>Here&rsquo;s what you bring:</strong></p> <ul> <li>Minimum 10 years of experience and at least five of which have been in the Product Marketing area at a management level and marketing products and/or services</li> <li>Experience in the energy sector</li> <li>Combination of strong business acumen and technical knowledge in software and energy</li> <li>Experience in the creation and delivery of product marketing materials, including data sheets, case studies, customer presentations, competitive analysis, proposal responses and other collateral</li> <li>Must have a credible, compelling and verifiable track record of success as a product marketing professional and consistent delivery of quality output in a fast changing and dynamic environment with an ability to work towards tight deadlines</li> <li>Demonstrated ability to form key relationships with various stakeholders including customers, industry influencers, analysts, etc.</li> <li>Ability to multitask and ability to work collaboratively in a team environment</li> <li>A self-starter with an independent, yet collaborative style; hungry to make things happen and do what it takes to get the job done.&nbsp; Confident to express thoughts, ideas, vision in a clear and compelling manner both written and orally &nbsp;</li> </ul> <p><strong>Nice to have:</strong></p> <ul> <li>Experience working in a fast-paced growing technology environment</li> <li>Technical degree</li> </ul> <p><strong>Why Opus One Solutions:</strong></p> <p>Opus One is growing. Founded in 2012, we spent the initial four years focused on research and development creating our solution platform GridOS&reg; (Grid Operating System) and validating our solutions with customer pilot projects.&nbsp; Over the last couple of years, we have been expanding our focus across Canada and the US receiving customer and industry endorsement.&nbsp; &nbsp;Our solution has been successfully deployed by more than ten utility partners in Canada and the U.S. Opus One Solutions has also been recognized with Fast Company&rsquo;s 2017 World Changing Idea in Energy, by IHS Markit at the 38th annual CERA Week Energy Innovation Pioneer, Insights Success' Top 10 Fastest Growing Utilities and Energy Solutions Provider Companies, Greentech Media&rsquo;s Grid Edge 2016 Award, CIO Energy Insights&rsquo; Top 10 Best Smart Grid Solution Providers and the Canadian Innovation Exchange&rsquo;s Top 10 Cleantech Ventures.&nbsp; We also have numerous industry partnerships including leading energy players such as Tesla and Advanced Microgrid Solutions.</p> <p>Collectively we are fanatical about the work we do. Our team consist of visionaries - and executors - in software technology, engineering and the clean energy space. From the newest team member to the company founders, we are all driven by one common goal: to accelerate the integration of clean and sustainable energy in North America and the world.</p> <p>As a team, and a company, we are committed to working with like-minded people, self-starters with new ideas to contribute to our innovation and evolution as a company. &nbsp;If Opus One Solutions aligns with what you care about, we&rsquo;d love to start a conversation and learn more about you.</p> <p>Opus One Solutions welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.</p>