Digital Marketing Specialist

At Pacific Cycle, innovation and product is at the heart of what we do. Every project, every meeting, every moment is an opportunity to create the perfect ride for millions of consumers around the world. From a relaxing Sunday family ride to a heart pumping mountain trail ride, Pacific Cycle employees are helping people find the perfect ride.<BR><BR>Our culture is as fun and lively as the lifestyle brands we represent.<BR><BR>Come enjoy the ride.

Madison, WI

Pacific Cycle

<p><strong>As the parent company of such legendary brands as&nbsp;<span style="text-decoration: underline;">Schwinn</span>,&nbsp;<span style="text-decoration: underline;">Mongoose</span>&nbsp;and&nbsp;<span style="text-decoration: underline;">Kid Trax</span>,&nbsp;Pacific Cycle delivers some of the biggest names in outdoor recreation.&nbsp;But it&rsquo;s not just the names customer&rsquo;s trust, it&rsquo;s the look and feel of our products, our superior quality, and our outstanding customer service that help us bring these premium brands to the hands and feet of our customers.</strong></p> <p><strong>Headquartered in Madison, Wisconsin, one of the most bicycle friendly cities in the USA, Pacific Cycle has locations in Illinois, Georgia, California, and Shanghai (China).&nbsp;Our culture is as fun and lively as the lifestyle brands we represent where innovative ideas are welcomed and customer satisfaction is our top priority.</strong></p>

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Overview: <p><u><strong>Job Summary</strong></u></p> <p>The Digital Marketing Specialist plays a key role in supporting digital marketing initiatives, including digital channel reporting, website testing and optimization, email channel planning and implementation, strategic SEO, as well as other various digital channel needs.&nbsp; You will be responsible for performance tracking and digital project management and execution working with both internal teams and external agencies in a fast paced, deadline driven environment.</p>
Responsibilities: <p><u><strong>Essential Job Responsibilities</strong></u></p> <p><u>Website Maintenance and Optimization&nbsp; (20%)</u></p> <ul> <li>Optimize site through content, page layouts, and taxonomy to provide exceptional user experience and performance</li> <li>Proactively offer strategic campaign recommendations across all digital channels</li> <li>Document, troubleshoot, and resolve website performance</li> <li>Assist in the development of digital assets to support marketing activities</li> <li>Provide assistance with product and content updates across brand websites</li> </ul> <p><u>Email Campaign Execution&nbsp; (20%)</u></p> <ul> <li>Develop and coordinate promotional email campaigns, including strategy, set-up, segmentation, tracking, and reporting</li> <li>Plan and coordinate the seasonal updates of triggered and transactional email campaigns</li> <li>Optimize email campaigns through segmentation and testing</li> <li>Set-up and maintain daily, weekly, monthly and campaign level reports&nbsp;</li> </ul> <p><u>SEO&nbsp; (15%)</u></p> <p>Under the leadership of the Digital Marketing Manager:</p> <ul> <li>Drive increased web traffic through ongoing strategic organic search optimization</li> <li>Assist Digital Marketing Manager in developing and implementing SEO strategies that will increase online presence and drive organic growth across brand websites</li> <li>Unique content creation to support SEO across relevant digital platforms including category, product and site content.</li> </ul> <p><u>Tracking and Reporting &nbsp;(25%)</u></p> <p>Under the guidance of the Digital Marketing Manager:</p> <ul> <li>Gather metrics and information from digital analytics platforms to track: <ul> <li>Sales and activity across all online marketing channels</li> <li>E-mail campaigns</li> <li>Homepages and landing pages</li> <li>Trend reporting of key site metrics</li> </ul> </li> <li>Assist in developing and distributing monthly reports and insights on web traffic, trends and insights, and campaign performance&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li> </ul> <p><u>Online Channel Support (15%)</u></p> <ul> <li>Recommend and conduct tests to enhance ROI and online customer experience</li> <li>Multichannel and Departmental Support <ul> <li>Set-up and coordinate tracking codes across digital channels</li> <li>Actively participate in cross functional team meetings to assist with product, sales, and marketing teams to accurately reflect brand strategy across digital channels</li> <li>Develop and document processes to improve work flow efficiencies</li> <li>Coordinate best practice sharing and project coordination with colleagues across the Dorel Sports teams</li> <li>Work closely with developer partners to effectively maintain and enhance digital websites&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</li> </ul> </li> </ul> <p><u>Other Duties Assigned (5%)</u></p> <ul> <li>Follows internal controls and company policies as set by company and job function.</li> <li>Contributes to the success of company by leading or assisting with other projects and tasks as assigned.&nbsp;</li> </ul>
Requirements: <p><strong><u>Minimum Requirements</u></strong></p> <ul> <li>BS/BA degree in related field with 3+ years of experience in marketing related organization</li> <li>Experience with web analytics and ecommerce/internet marketing</li> <li>Detail-oriented with solid communication skills</li> <li>Previous experience with Web analytical tools or equivalent aptitude</li> <li>Strong knowledge/experience with Microsoft Office products, especially MS Excel</li> <li>Strong interest in emerging trends in ecommerce, Internet marketing, and technology</li> <li>Working knowledge of HTML and Adobe Dreamweaver a plus</li> <li>Possess organized workflow methods to successfully meet deadlines and balance priorities</li> <li>Ability to acquire and maintain working relationships with vendors and colleagues in the field</li> <li>Ability to work both independently and as part of a team</li> <li>Creative problem-solving skills</li> <li>Ability to travel occasionally</li> </ul> <p>&nbsp;</p> <p><strong><u>Environmental Factors</u></strong></p> <ul> <li>Must be able to sit for extended periods of time.</li> <li>Must be able to use a computer keyboard and view a monitor for extended periods of time.</li> </ul> <p>&nbsp;</p> <p><strong><u>Essential Physical Demands and Frequency</u></strong></p> <ul> <li>Standing:&nbsp; Frequently&nbsp;&nbsp;&nbsp;&nbsp;</li> <li>Driving:&nbsp; Yes</li> <li>Sitting:&nbsp; Frequently&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li> <li>Bending:&nbsp; Frequently</li> <li>Lifting:&nbsp; Occasionally up to 50 lbs. unassisted&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li> <li>Twisting:&nbsp; Frequently</li> <li>Other:&nbsp; Long periods of computer screen time</li> <li>Other:&nbsp; Push/Pull occasionally to move boxes.</li> </ul>