Brand Marketing Manager

We are looking for talented people who have a thirst for challenge, seek the joy of team effort and will help contribute to our growth as a leading international manufacturer and marketer of apparel.

New York, NY

Perry Ellis Corporate

<p><strong>Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution.</strong></p> <p><strong>The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis&reg;, An Original Penguin&reg; by Munsingwear&reg;, Laundry by Shelli Segal&reg;, Rafaella&reg;, Cubavera&reg;, Ben Hogan&reg;, Savane&reg;, Grand Slam&reg;, John Henry&reg;, Manhattan&reg;, Axist&reg; and Farah&reg;. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike&reg; for swimwear, and Callaway&reg;, PGA TOUR&reg; and Jack Nicklaus&reg; for golf apparel.</strong></p>

keywords: position summary,marketing,planning,communication,management,implementation,advertising,secure,experience,skills,education

Full Time


Overview: This position will play a lead role in the development and implementation of brand strategy and execution of all marketing and communications initiatives related to the Perry Ellis and Original Penguin brands, with a secondary responsibility of the strategy, development and execution of both brands&rsquo; social media channels. <br /><br />On a broader scale, this role works in all facets of brand marketing from brand initiatives, media planning/buying/execution, press/communications, social media, budgeting, creative and photoshoot production.
Responsibilities: <p><strong>Social</strong></p> <ul> <li>Serve the Perry Ellis marketing group as a digital/interactive/social media strategist</li> <li>Responsible for keeping the group informed and up-to-date with current events</li> <li>Filter proposal submissions&nbsp;</li> <li>Drive interactive strategy and programs for PEI&rsquo;s NYC&rsquo;s brand marketing efforts</li> <li>Implement and manage the development and execution of digital, interactive and social media marketing campaigns&nbsp;</li> <li>Uses best practices for social media and digital marketing to assist with the expansion of the brands while increasing sales and retaining clients&nbsp;</li> <li>Launch the schedule and budgeting efforts for marketing programs by using integrated day-to-day activity plans and timelines</li> <li>Coordinate communication and approvals of relevant programs with sales, licensing, ecomm and other internal teams<strong>&nbsp;</strong></li> </ul> <p><strong>&nbsp;Photo shoot Management</strong></p> <ul> <li>Manage production of national brand image and product campaigns &ndash; manage internal communications associated with campaign. Coordinate campaign shot list needs each season.</li> <li>Plan and manage production for all photography shoots &ndash; model selection and approvals, budget</li> <li>Check in and maintain all samples according to buys&nbsp;<strong>&nbsp;</strong></li> </ul> <p><strong>Media Plan Execution&nbsp;</strong></p> <ul> <li>Partner with the SVP of marketing on the development and execution of all media plans</li> <li>Assist with communication with media partners on objectives, target information, market priorities, seasonality, etc.</li> <li>Route advertising mechanicals for approval, review and proofing of all copy, delivery of approved materials to outside agencies.</li> <li>Track all seasonal insertions</li> <li>Distribute media plans to associated parties</li> </ul> <p><strong>Licensing Communication</strong></p> <ul> <li>Liaise with licensing department</li> <li>Keep marketing department abreast of advertising and visual needs, new product launches, business and events</li> <li>Keep licensees aware of marketing opportunities, assets and needs</li> <li>Secure all licensed product samples for brand campaign photo shoots, e-commerce and collateral shoots, as well as any additional marketing or press events</li> <li>Update internal, shared website for PE/OPG employees and licensees</li> <li>Handle all monthly updates: trend books, brand books, editorial coverage, events, etc.</li> <li>Ensure user experience and functionality</li> <li>Communicate password and any updated information to associated parties</li> </ul> <p><strong>Marketing Communication</strong></p> <ul> <li>Oversee production of seasonal printed materials/collateral &ndash; brand image book, posters, direct mailers, bounce-back cards, and other materials as needed</li> <li>Develop marketing presentations for meetings</li> </ul> <p><strong>&nbsp;Budget</strong></p> <ul> <li>Support SVP of Marketing in the&nbsp;management of overall marketing budget (including monthly accruals + forecasts)</li> <li>Planning + strategy for following year marketing budget</li> </ul>
Requirements: <ul> <li>Bachelor's Degree, preferably in marketing, advertising</li> <li>3-5+ years experience with in brand marketing and social media management</li> <li>Background in general fashion marketing and communications as well as interactive/digital/social media strategy</li> </ul> <br /> <p><strong>SKILLS:</strong></p> <ul> <li>Background and knowledge of social media monitoring and social media management platforms</li> <li>Background and knowledge of google analytics</li> <li>Excellent communication and writing skills</li> <li>Must have strong analytical, forecasting and research skills</li> <li>Experience in online and traditional marketing, branding, advertising and public relations would be helpful</li> <li>Should have good networking, leadership and negotiation skills</li> <li>Experience with working in cross-functional teams (marketing, sales, design, merchandising, licensing, executives)&nbsp;&nbsp;&nbsp;</li> </ul>