Marketing Specialist - Full-Time

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Plainridge Park Casino

Plainridge Park Casino

<h3>COME JOIN THE FUN AT</h3> <span style="font-size: 40px;">PLAINRIDGE PARK CASINO</span> <h5>A PENN ENTERTAINMENT PROPERTY</h5>

keywords: summary,marketing,strategy,experience,knowledge

Regular Full-Time

$21.00 per hour

Overview: We&rsquo;re always looking for talent that believes in having fun. At PENN Entertainment, you&rsquo;ll get to be a part of an exciting industry, where the days and nights are fast paced. You&rsquo;ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You&rsquo;ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.<br /> <br /> Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits&mdash;such as day-one medical coverage, 401(k) matching, and annual performance bonus&mdash;may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.<br /> <br /> <p>Click&nbsp;<a href="https://www.pennentertainment.com/corp/careers/life-at-penn" target="_blank" rel="noopener noreferrer">HERE</a>&nbsp;to discover how we empower team members to grow, thrive, and advance in their careers.</p>
Responsibilities: <ul> <li>Fostering a fun environment</li> <li>Being a gracious host to all guests and co-workers</li> <li>Promoting a positive influence in the community and participating in company-sponsored events</li> <li>Maintain data integrity of guests within Penn National Database and ensure all updates are maintained</li> <li>Create drop schedules for direct mail &amp; digital campaigns for the team as well as vendors</li> <li>Communicate direct mail and digital marketing campaigns to all affected departments</li> <li>Merging and Purging of duplicated customer accounts</li> <li>Respond to guest inquiries regarding all direct and digital marketing campaigns</li> <li>Proofreading&nbsp;of all direct and digital marketing program materials</li> <li>Coordinating&nbsp;with vendors to produce direct marketing campaigns</li> <li>Producing&nbsp;email and mobile marketing campaigns using third-party software tools</li> <li>Tracking&nbsp;direct marketing expenses</li> <li>Direct&nbsp;Mail and Digital Campaign filing and management of all company excluded&nbsp;guests</li> <li>Create&nbsp;and maintain sheets for campaign analysis</li> <li>Generate&nbsp;results from customer satisfaction surveys for the property</li> <li>Generate&nbsp;all Direct Mail and Digital marketing campaign data files.</li> <li>Assisting&nbsp;with coupon redemption, gift registration, and special events as needed</li> <li>Performing&nbsp;other duties as assigned</li> </ul>
Requirements: <ul> <li>Must&nbsp;be outgoing, energetic and enthusiastic</li> <li>Must&nbsp;be an extremely detailed individual with strong critical thinking skills</li> <li>Must&nbsp;be a good host and strong communicator with the ability to troubleshoot with guests on or off the phone</li> <li>Previous experience with reading SQL, managing a Customer Relationship Management program (CRM), and be highly proficient in Microsoft Excel,&nbsp;Microsoft Access, and Microsoft Outlook</li> <li>Previous&nbsp;experience with programs like ACSC and Cognos BI is preferred</li> <li>Knowledge&nbsp;of compliance with department, property, and other company properties</li> <li>Be&nbsp;familiar with how Advertising and Promotions are orchestrated</li> <li>Must&nbsp;be a team player with the ability to work collaboratively with other&nbsp;departments and leaders to complete property/corporate initiatives and&nbsp;effective day-to-day operations</li> <li>Physically&nbsp;mobile with reasonable accommodations including ability to push, pull,&nbsp;carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces</li> <li>Must be familiar with direct marketing principles, including direct mail and&nbsp;email</li> <li>Must&nbsp;be familiar with USPS mailing regulations</li> <li>Must&nbsp;have a minimum of two years&rsquo; experience in related field or bachelor&rsquo;s degree for accredited college or university</li> </ul>