Digital Email Marketing Strategist, Specialist

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

Alexandria, VA

SHRM

<em><strong>BETTER WORKPLACES. BETTER WORLD.</strong></em><br /><br />SHRM, the Society for Human Resource Management, creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today&rsquo;s evolving workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally.<br /><br />Are you interested in growing your career with us? If so, we encourage you to explore our available career opportunities and join our team at SHRM today!<br /><br />Don&rsquo;t see your dream job? Apply <a href="https://us61.dayforcehcm.com/CandidatePortal/en-US/shrm/Site/EXTERNAL/Posting/View/372" target="_blank" rel="noopener noreferrer">here</a> to join our talent community!<br /><br />To view our Statement of Accessibility, click <a href="https://us60.dayforcehcm.com/CandidatePortal/en-US/shrm/SITE/EXTERNAL/Home/StatementOfAccessibility" target="_blank" title="SHRM Statement of Accessibility" rel="noopener noreferrer">here</a>. https://www.shrm.org/pages/default.aspx

keywords: marketing,culture,motivate,create,support,marketing,analysis,execute,creative,project management,build,quality assurance,create,write,social media,experience,digital,marketing,innovation,forward,adapt,values,degree,certification,skills,flexibility,performance

Salary

Overview: <br />SHRM marketing applies an audience-centric model to its operations. In this role, you will support a specific audience segment that plays a role in the world of work. Across each Marketing Audience Segment Team, you will operationalize and execute acquisition, retention, engagement, and product marketing. In order to motivate the audience to action, this role requires strong marketing storytelling, reporting and optimization, and ability to use Marketo, SalesForce (Integration Studio, Community Cloud, etc.), and Google Analytics. You will create storytelling content and marketing assets connected to brand campaigns, product marketing, and evergreen membership pushes tailored for a distinct audience within the SHRM ecosystem.<br /><br /> <p><strong><span style="font-family: Arial; font-size: medium;">Work Environment:<br /><br /></span></strong>Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.</p>
Responsibilities: <br /> <ul> <li><span style="font-family: Arial; font-size: medium;">Deploy the tactical marketing execution of integrated marketing plan &ndash; digital and traditional &ndash; across the marketing mix in an omnichannel approach</span></li> <li><span style="font-family: Arial; font-size: medium;">Drive loyalty and preference with audience creating high CLV</span></li> <li><span style="font-family: Arial; font-size: medium;">Write and create marketing collateral, such as emails, banner ads, direct mailers, call scripts, etc., that drives the audience to action &ndash; click, buy, etc.</span></li> <li><span style="font-family: Arial; font-size: medium;">Build email lists, create emails, and nurture leads through written communications</span></li> <li><span style="font-family: Arial; font-size: medium;">Ensure design and layout of emails are optimized, user, and mobile-friendly</span></li> <li><span style="font-family: Arial; font-size: medium;">Execute SHRM&rsquo;s member acquisition, retention, and engagement strategy for this segment while also looking for cross-selling or upsell opportunities to meet product revenue goals</span></li> <li><span style="font-family: Arial; font-size: medium;">Work within SHRM&rsquo;s audience-centricity model to understand audience behaviors, content consumption, and market needs &ndash; use data to optimize marketing efforts across channels to increase conversion and engagement</span></li> <li><span style="font-family: Arial; font-size: medium;">Create a strong relationship between marketing and the sales team and understand how marketing tactical deployment creates awareness, demand, and leads for the sales team</span></li> <li><span style="font-family: Arial; font-size: medium;">Analyze and translate data into clear insights and actionable recommendations &ndash; must understand how to use GA (Google Analytics)</span></li> <li><span style="font-family: Arial; font-size: medium;">Execute marketing automation campaigns and operations throughout the customer lifecycle</span></li> <li><span style="font-family: Arial; font-size: medium;">Adoption and expertise in SHRM&rsquo;s marketing technology, automation, personalization, and customization tools and tracking including Marketo, SalesForce, Interactive Studio, Community Cloud, Cobalt, Trello, and more</span></li> <li><span style="font-family: Arial; font-size: medium;">Match customer insights with SHRM&rsquo;s content, resources, products, services, events, and solution-minded offerings. Bundle and package product offering to increase customer demand</span></li> <li><span style="font-family: Arial; font-size: medium;">Project management including timelines, deliverable tracking, and performance across channels mapped back to each campaign</span></li> <li><span style="font-family: Arial; font-size: medium;">Drive programs with elements of SEO/SEM, social media, paid media, display advertising, digital marketing, partnerships, email marketing, and owned channels</span></li> <li><span style="font-family: Arial; font-size: medium;">Partner with creative, editorial, communications, research, government affairs, knowledge center, education, certification, and other internal stakeholders</span></li> </ul>
Requirements: <br /> <ul> <li><span style="font-family: Arial; font-size: medium;">Bachelor&rsquo;s degree or equivalent relevant experience is required</span></li> <li><span style="font-family: Arial; font-size: medium;">At least 3 years of progressively complex experience in marketing</span></li> <li><span style="font-family: Arial; font-size: medium;">Experience with email copywriting, using messaging to convert</span></li> <li><span style="font-family: Arial; font-size: medium;">Experience with Google Analytics and marketing reporting- pulling data, analysis, and optimization recommendations</span></li> <li><span style="font-family: Arial; font-size: medium;">Experience with Marketo, SalesForce, and marketing automation tools</span></li> <li><span style="font-family: Arial; font-size: medium;">Deep understanding of content marketing tailored for audience segments &ndash; ability to apply consumer insights to improve campaigns (copywriting, targeting, delivery and performance)</span></li> <li><span style="font-family: Arial; font-size: medium;">Customer lifecycle marketing including demand generation, product sales, and using content to convert</span></li> <li><span style="font-family: Arial; font-size: medium;">Strong problem-solving skills</span></li> <li><span style="font-family: Arial; font-size: medium;">Marketing automation</span></li> <li><span style="font-family: Arial; font-size: medium;">Digital marketing tactics including email marketing</span></li> <li><span style="font-family: Arial; font-size: medium;">High level of responsiveness and ability to adapt to change</span></li> <li><span style="font-family: Arial; font-size: medium;">Experience with digital tools to generate, capture, nurture, track and report on leads, conversions, and ROI</span></li> <li><span style="font-family: Arial; font-size: medium;">SEO/SEM, Digital marketing, paid media, email marketing, co-branded/white label marketing</span></li> <li><span style="font-family: Arial; font-size: medium;">Strong attention to detail</span></li> <li><span style="font-family: Arial; font-size: medium;">Lead with bold purpose while collaborating fiercely with a high degree of accountability</span></li> <li><span style="font-family: Arial; font-size: medium;">Appetite to innovate, fail-fast, and be smart &amp; curious</span></li> <li><span style="font-family: Arial; font-size: medium;">Preferred certification in Marketo, certification in SalesForce, Google Analytics Certification</span></li> <li><span style="font-family: Arial; font-size: medium;">Must be able to perform essential duties satisfactorily with reasonable accommodations.</span></li> <li><span style="font-family: Arial; font-size: medium;">Candidates must have a proven commitment to SHRM's six Guiding Principles:</span></li> <ul> <li><span style="font-family: Arial; font-size: medium;">Bold Purpose</span></li> <li><span style="font-family: Arial; font-size: medium;">Excellence &amp; Accountability</span></li> <li><span style="font-family: Arial; font-size: medium;">Flexibility &amp; Agility</span></li> <li><span style="font-family: Arial; font-size: medium;">Smart &amp; Curious</span></li> <li><span style="font-family: Arial; font-size: medium;">Collaborative Openness</span></li> <li><span style="font-family: Arial; font-size: medium;">Push Back to Move Forward</span></li> </ul> </ul> <strong><span style="font-family: Arial; font-size: medium;"><br />Physical Requirements:<br /></span></strong> <ul> <li>Must be able to perform essential duties satisfactorily with reasonable accommodations.</li> </ul> <strong><span style="font-family: Arial; font-size: medium;"><br /></span></strong>