Sr Specialist, Marketing Operations

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

1800 Duke St Alexandria, VA 22314, USA/Hybrid

SHRM

<em><strong>BETTER WORKPLACES. BETTER WORLD.</strong></em><br /><br />SHRM, the Society for Human Resource Management, creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today&rsquo;s evolving workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally.<br /><br />Are you interested in growing your career with us? If so, we encourage you to explore our available career opportunities and join our team at SHRM today!<br /><br />Don&rsquo;t see your dream job? Apply <span style="text-decoration: underline;"><a href="https://us61.dayforcehcm.com/CandidatePortal/en-US/shrm/Site/EXTERNAL/Posting/View/372" target="_blank" rel="noopener noreferrer">here</a></span> to join our talent community!<br /><br />To view our Statement of Accessibility, click <span style="text-decoration: underline;"><a href="https://us60.dayforcehcm.com/CandidatePortal/en-US/shrm/SITE/EXTERNAL/Home/StatementOfAccessibility" target="_blank" title="SHRM Statement of Accessibility" rel="noopener noreferrer">here</a></span>. https://www.shrm.org/pages/default.aspx

keywords: job description,work environment,marketing,collaboration,performance,other duties,education & experience,proficiency,skills,physical requirements

Full Time

Overview: <br />The Marketing Operations Sr. Specialist is responsible for the design, development, implementation and execution of email marketing programs. This position will be responsible for fulfilling and executing email campaigns, and collaborate closely with the Marketing, Brand, Communications, Editorial and Creative Services teams to ensure strong and consistent design and successful campaign execution. This role will collaborate with various stakeholders to effectively coordinate and manage the delivery of campaigns across multiple email and digital platforms.<br /><br /><br /> <p class="resetParagraphCSS"><strong>Work Environment:</strong></p> <p class="resetParagraphCSS">Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.</p>
Responsibilities: <br /> <ul> <li class="resetParagraphCSS">Responsible for executing email marketing channels including: email content production, content strategy development, list management, segmentation, development, QA, deployment, testing and optimization, as well as analytics and reporting.</li> <li class="resetParagraphCSS">Maintain "one-off&rdquo; cross-departmental email calendar, send volume, list targeting, production, etc. and define cadence based on performance testing, segmentation and organizational prioritization.</li> <li class="resetParagraphCSS">Manage campaign workflows and coordinate with creative, digital marketing and communication teams, and other internal teams to ensure deadlines are met.</li> <li class="resetParagraphCSS">Review current marketing campaigns and develop solutions for optimization using upgraded graphics, personalization and automation.</li> <li class="resetParagraphCSS">Consult and collaborate with stakeholders across marketing for marketing plan alignment and deployment. Participate in brainstorming sessions with focus on improving the customer experience and campaign outcomes.</li> <li class="resetParagraphCSS">Ability to interpret detailed marketing campaign briefs and turn them into automated emails that are delivered on time, on-brand, and on target.</li> <li class="resetParagraphCSS">Assist with developing and implementing strategies and processes for new email marketing opportunities</li> <li class="resetParagraphCSS">Daily monitoring of performance dashboards to ensure campaigns run effectively, and take learnings for other channels.</li> <li class="resetParagraphCSS">Collaborate across the organization to integrate messaging, learnings and upcoming initiatives across all campaigns.</li> </ul>
Requirements: <br /> <p class="resetParagraphCSS"><strong>Education &amp; Experience Requirements:<br /><br /></strong></p> <ul> <li>Bachelor&rsquo;s degree or equivalent relevant experience</li> <li>At least five (5) years of progressively complex experience.</li> <li>Two (2) years experience in advertising design and trafficking.</li> <li>Agency and/or non-profit experience is a plus.</li> <li>Proven project management skills required.</li> <li>3+ years of experience using Marketo and Google Analytics</li> </ul> <br /> <p class="resetParagraphCSS"><strong>Certifications:</strong><br /><br /></p> <ul> <li>Google Analytics Certification &ndash; preferred</li> <li>Marketo Certification &ndash; preferred</li> </ul> <br /> <p class="resetParagraphCSS"><strong>Knowledge, Skills &amp; Abilities:</strong><br /><br /></p> <ul> <li>Creative, with strong analytical and organizational skills with attention to detail.</li> <li>Experience project managing email campaigns.</li> <li>Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability and CAN-SPAM laws.</li> <li>Proficient with marketing-related software programs, including Marketo and Salesforce.</li> <li>Experience with project management, with an ability to multi-task and adhere to tight deadlines required.</li> <li>Experience with Google Analytics, Marketo and email reporting required.</li> <li>Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.</li> <li>Demonstrated track record in marketing automation process, tools and techniques, as well as knowledge of data management concepts and best practices.</li> <li>Experience with HTML5, Adobe platforms, Flash, video, and web interfaces. CSS a plus.</li> </ul> <p class="resetParagraphCSS"><strong>&nbsp;</strong></p> <p class="resetParagraphCSS"><strong>Physical Requirements:<br /><br /></strong></p> <ul> <li>Must be able to perform essential duties satisfactorily with reasonable accommodations.</li> </ul> <br /><br /> <div><span style="font-size: medium;">Our employment practices are in accordance with the laws that prohibit discrimination against qualified&nbsp;</span>individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability,&nbsp;genetic information, veteran&rsquo;s status, marital status, gender identity and expression, sexual orientation,&nbsp;or any other status protected by applicable law.</div> <div><span style="font-size: medium;">&nbsp;</span></div> <div><span style="font-size: medium;">SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).</span></div> <div><span style="font-size: medium;">&nbsp;</span></div> <div><span style="font-size: medium;">We do not sponsor applicants for work visas.</span></div>