Specialist, Brand Management

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

1800 Duke St, Alexandria, VA 22314, USA


<em><strong>BETTER WORKPLACES. BETTER WORLD.</strong></em><br /><br />SHRM creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace,<br />SHRM is the foremost expert, convener and thought leader on issues impacting today&rsquo;s evolving workplaces. With nearly 325,000 members in 165 countries, SHRM impacts the lives of more than 235 million workers and families globally.&nbsp;<br /><br />Are you interested in growing your career with us? If so, we encourage you to explore our available career opportunities and join our team at SHRM today!<br /><br />Don&rsquo;t see your dream job? Apply <span style="text-decoration: underline;"><a href="https://us61.dayforcehcm.com/CandidatePortal/en-US/shrm/Site/EXTERNAL/Posting/View/372" target="_blank" rel="noopener noreferrer">here</a></span> to join our talent community!<br /><br />To view our Statement of Accessibility, click <span style="text-decoration: underline;"><a href="https://us60.dayforcehcm.com/CandidatePortal/en-US/shrm/SITE/EXTERNAL/Home/StatementOfAccessibility" target="_blank" title="SHRM Statement of Accessibility" rel="noopener noreferrer">here</a></span>. https://www.shrm.org/pages/default.aspx

keywords: job description,work environment,support,communication,performance,education & experience,skills,physical requirements

Full Time

Overview: The Specialist, Brand Management is a core member of the SHRM brand team with responsibilities to support a wide range of projects to align and amplify SHRM&rsquo;s brand awareness and reputation including brand architecture, integrated campaigns, brand activations and local chapter engagement. The Specialist should have an understanding of the role brand and marketing play in driving overall business goals and the functions that support those goals. Strategic thinking, strong organizational skills and the ability to optimize results through understanding performance metrics are key.<br /><br /> <p><strong>Work Environment:</strong></p> <ul> <li>Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.</li> <li>Travel is required 0-10% of the time.&nbsp;</li> </ul>
Responsibilities: <ul> <li>Support the SHRM brand on campaign launch tactics, brand themes and initiatives from initial launch strategy through promotional and post-launch follow up to achieve brand visibility.</li> <li>Contribute to brand efforts across the SHRM &ldquo;Branded House&rdquo; &ndash; products, events, state councils, chapters and various business units &ndash; to ensure consistency and alignment to strengthen brand awareness.</li> <li>Draft compelling messaging that delivers clear benefits to external and internal stakeholders and conveys brand voice.</li> <li>Create/prepare communications and execute brand projects and deliverables including but not limited to logos, branded assets, branded event support and integrated marketing campaigns.</li> <li>In partnership with the Business Insights team, ensures timely collection of metrics and reporting to compile campaign performance reports and uses reports to provide recommendations for campaign optimization.</li> <li>Work collaboratively across the organization to identify areas of opportunity to better drive brand awareness and affinity.</li> <li>Other brand management projects as assigned.&nbsp;</li> </ul>
Requirements: <ul> <li>Bachelor&rsquo;s degree or equivalent experience and training in lieu of degree.</li> <li>At least 3 years of experience in a related field, preferably with experience in building and activating brand campaigns, brand promotions and stunts and partnering with PR/communications teams on earned media opportunities.&nbsp;&nbsp;</li> </ul> <h4><strong><br />Knowledge, Skills &amp; Abilities:<br /></strong></h4> <ul> <li>Strong written and verbal communication skills.</li> <li>Highly organized and ability to juggle multiple tasks with competing priorities and meet deadlines.</li> <li>Strong project management skills and attention to detail.</li> <li>Ability to work as part of a team with excellent interpersonal skills.</li> <li>Proficient with Microsoft Office Suite.</li> </ul> <br /> <p><strong>Physical Requirements:</strong></p> <ul> <li>Must be able to perform essential duties satisfactorily with reasonable accommodations.</li> <li>Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.</li> </ul> <br /><br /> <div class="job-posting-section"> <div>Our employment practices are in accordance with the laws that prohibit discrimination against qualified&nbsp;individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability,&nbsp;genetic information, veteran&rsquo;s status, marital status, gender identity and expression, sexual orientation,&nbsp;or any other status protected by applicable law.</div> <div>&nbsp;</div> <div>SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).</div> <div>&nbsp;</div> <div>We do not sponsor applicants for work visas.</div> </div>