Senior Specialist, Demand Generation Content

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting todays evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

1800 Duke St, Alexandria, VA 22314, USA

SHRM

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together.  As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today&rsquo;s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.&nbsp;<br /><br />Are you interested in growing your career with us? If so, we encourage you to explore our available career opportunities and join our team at SHRM today!<br /><br />Don&rsquo;t see your dream job? Apply <span style="text-decoration: underline;"><a href="https://us61.dayforcehcm.com/CandidatePortal/en-US/shrm/Site/EXTERNAL/Posting/View/372" target="_blank" rel="noopener noreferrer">here</a></span> to join our talent community!<br /><br />To view our Statement of Accessibility, click <span style="text-decoration: underline;"><a href="https://us60.dayforcehcm.com/CandidatePortal/en-US/shrm/SITE/EXTERNAL/Home/StatementOfAccessibility" target="_blank" title="SHRM Statement of Accessibility" rel="noopener noreferrer">here</a></span>. https://www.shrm.org/pages/default.aspx

keywords: summary,job description,marketing,performance,develop,education & experience,skills

Full Time

$83,000 to $98,000 per year

Overview: At SHRM, we are committed to driving growth and engagement across all audience segments. As a Demand Generation Content Sr. Specialist, you will collaborate with cross-functional teams, including marketing, sales, and revenue operations, to develop and execute highly targeted, data-driven campaigns. This role is responsible for leveraging marketing automation, data analytics, and advanced strategies to drive brand awareness, generate high-quality leads, and accelerate pipeline progression. You will also focus on optimizing campaign performance through A/B testing, segmentation, and multi-channel outreach, ensuring alignment between marketing initiatives and sales goals to maximize ROI and business growth. Strong analytical and project management skills are key to identifying opportunities for continuous improvement and ensuring the successful execution of strategies.&nbsp;
Responsibilities: <ul> <li>Develop and maintain comprehensive B2B and B2C content libraries, collaborating with cross-functional teams to track and optimize existing assets for future campaigns, including managing channels, links, and platform usage.</li> <li>Craft high-impact demand generation email and paid media campaign materials, including subject lines, email copy, landing pages, and campaign descriptions, to drive engagement and conversions.</li> <li>Streamline the sourcing and rebranding of assets for demand generation initiatives, supporting paid media lead generation, ideal customer profiles (ICPs), autoresponders, and ad-hoc drip campaigns.</li> <li>Oversee the creation and sourcing of ad creatives across B2B, B2C, and ad-hoc campaigns, ensuring consistent storytelling and brand alignment.</li> <li>Conduct quarterly performance reporting, analyzing copy and subject line effectiveness to inform strategy.</li> <li>Research industry trends and best practices to enhance storytelling, copywriting, and visual creative performance over time.</li> <li>Partner with B2B and B2C marketing teams on crafting messaging to ensure consistency across all efforts.</li> </ul> <br /><br />
Requirements: <div class="job-posting-section"> <div> <ul> <li>Bachelor&rsquo;s degree in marketing, business, or a related field.&nbsp;</li> <li>5+ years of experience in demand generation or ABM.&nbsp;</li> <li>Expertise in AI-powered personalization, marketing automation, and CRM tools like HubSpot, Marketo, and Salesforce.&nbsp;</li> <li>Familiarity with intent data platforms like 6sense and Bombora.&nbsp;</li> <li>Strong understanding of predictive lead scoring, data privacy regulations (GDPR, CCPA), and AI-driven outreach.&nbsp;</li> <li>Experience managing interactive content formats and creating content hubs for nurturing prospects.</li> </ul> </div> <div> <p>&nbsp;</p> <p><em>The hiring range for this position is $83,000 to $98,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.</em></p> </div> </div> <div class="job-posting-section"> <div>&nbsp;</div> <div>Our employment practices are in accordance with the laws that prohibit discrimination against qualified&nbsp;individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability,&nbsp;genetic information, veteran&rsquo;s status, marital status, gender identity and expression, sexual orientation,&nbsp;or any other status protected by applicable law.</div> <div>&nbsp;</div> <div>SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).</div> <div>&nbsp;</div> <div>We do not sponsor applicants for work visas.</div> </div>