Lead Designer, Content Creative Team

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting todays evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Alexandria, VA

SHRM

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together.  As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today&rsquo;s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.&nbsp;<br /><br />Are you interested in growing your career with us? If so, we encourage you to explore our available career opportunities and join our team at SHRM today!<br /><br />Don&rsquo;t see your dream job? Apply <span style="text-decoration: underline;"><a href="https://us61.dayforcehcm.com/CandidatePortal/en-US/shrm/Site/EXTERNAL/Posting/View/372" target="_blank" rel="noopener noreferrer">here</a></span> to join our talent community!<br /><br />To view our Statement of Accessibility, click <span style="text-decoration: underline;"><a href="https://us60.dayforcehcm.com/CandidatePortal/en-US/shrm/SITE/EXTERNAL/Home/StatementOfAccessibility" target="_blank" title="SHRM Statement of Accessibility" rel="noopener noreferrer">here</a></span>. https://www.shrm.org/pages/default.aspx

keywords: summary,job description,work environment,teamwork,design,technical,quality assurance,develop,review,experience,skills,physical requirements

Salary

$100,000 to $115,000 per year

Overview: <p>The multimodal Creative Designer is the creative force behind how our brand looks, feels, and moves across every format &mdash; digital, social, video, event, and emerging platforms. This role blends visual design, motion design, and experience thinking to bring data, insights, and ideas to life through dynamic, audience-first storytelling.</p> <p>A master of cross-medium creativity, the Designer doesn&rsquo;t just design&nbsp;<em>assets</em>&nbsp;&mdash; they design&nbsp;<em>experiences.</em>&nbsp;From static to motion, from human to AI-generated, this role ensures that every visual expression of the brand is cohesive, compelling, and innovative.<br /><br /></p> <h4><strong>Work Environment:</strong></h4> <p><strong>Hybrid Schedule (3 Days In-Office / 2 Days Remote):<br /></strong><br />This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote.&nbsp; Employees must be available during standard business hours, with core hours beginning between 8:00&ndash;9:00 a.m. and concluding between 5:00&ndash;6:00 p.m. local time.</p> <p><strong>Travel:</strong>&nbsp;Occasional 0-10%.</p>
Responsibilities: <p><strong>Cross-Channel Visual Design:</strong></p> <ul> <li>Concept, design and produce high-quality visual assets across digital, print and social channels, and provide creative assets and design direction for videos &ndash; ensuring consistent application of brand identity and tone.</li> <li>Create adaptable design templates that allow content to be modular and easily repurposed by the broader marketing team.</li> <li>Collaborate with producers, video creators, and modular content teams to translate research and data insights into visual storytelling.</li> <li>Develop graphics, infographics, and presentation visuals that simplify complex ideas for executive, HR, and public audiences.</li> </ul> <p><strong>&nbsp;</strong></p> <p><strong>Motion, Interactive, and Emerging Media:</strong></p> <ul> <li>Design short-form motion graphics, animated explainers, and social motion templates optimized for engagement.</li> <li>Collaborate with the Video Creator &amp; Producer to integrate animated overlays, transitions, and typographic motion for video storytelling.</li> <li>Experiment with multimodal design formats &mdash; AR, generative visuals, interactive presentations, and AI-generated imagery &mdash; to elevate content experience.</li> <li>Prototype and test new visual formats for emerging platforms (YouTube Shorts, LinkedIn carousels, Maglr or other digital publication formats, interactive PDFs, immersive event screens).</li> </ul> <p><strong>&nbsp;</strong></p> <p><strong>AI, Brand &amp; Experience Leadership:</strong></p> <ul> <li>Integrate&nbsp;<strong>generative AI tools</strong>&nbsp;(e.g., iStock, Shutterstock, Midjourney, DALL&middot;E, Firefly, Runway, Leonardo.ai) into design workflows for ideation, mood boards, and asset generation.</li> <li>Maintain and evolve the visual identity to ensure it reflects brand evolution and campaign needs.</li> <li>Ensure accessibility, inclusivity, and clarity in all visual design work.</li> <li>Review branding suggestions and provide feedback, as presented by SHRM Agency of Record and other vendors.</li> <li>Collaborate cross-functionally with the Modular Content and Producer pillars to maintain consistency across every content touchpoint.</li> <li>Build creative templates, toolkits, and modular assets for the broader content and communications teams to use.</li> </ul>
Requirements: <ul> <li>5&ndash;7+ years of professional design experience across digital, motion, and brand storytelling.</li> <li>Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects), Figma, and generative design tools (Firefly, Google, iStock, Shutterstock, Midjourney, Runway, etc.).</li> <li>Portfolio demonstrating cross-format design &mdash; static, motion, data visualization, and experiential work.</li> <li>Strong conceptual thinker with the ability to turn abstract ideas into tangible visuals that inspire and inform.</li> <li>Understanding of accessibility standards, responsive design, and digital platform specs.</li> <li>Experience collaborating in cross-functional, fast-paced marketing environments.</li> <li>Curiosity and technical fluency to continuously explore emerging creative technologies.</li> </ul> <h1>&nbsp;</h1> <h4><strong>Physical Requirements:</strong></h4> <h4>This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:</h4> <ul> <li>Prolonged periods of sitting at a desk and working on a computer.</li> <li>Frequent use of hands and fingers for typing, handling documents, and using office equipment.</li> <li>Occasional standing, walking, bending, and reaching.</li> <li>Ability to lift and carry up to 30 pounds as needed.</li> <li>Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.</li> </ul> <br /><br /><em>The hiring range for this position is $100,000 to $115,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives</em>