Web Marketing Manager

<strong>When you join Shareworks you quickly understand the focus on providing our customers with smarter software, remarkable service and relationships built on trust and reliability. We can state this with confidence – it’s part of everyone’s DNA.<BR><BR>And just as important, we have a shared culture that helps us know how we work together to achieve amazing results.</strong>

Calgary, AB


<strong><span style="font-size: 10.5pt; font-family: 'Verdana',sans-serif;">If you're looking for something a little different for your career, you've come to the right place. What started as a sketch on a napkin is now our world-class software platform that combines cutting-edge technology with outstanding client service and premier wealth management capabilities. Shareworks by Morgan Stanley is designed to simplify the complexities of equity plan management, while helping employees realize the full potential of their benefits. We reward our people with a fun and dynamic workplace culture and the opportunity to be part of our continued international growth and success.</span></strong> https://www.shareworks.com/

keywords: marketing,grow,compensation,management,marketing,reporting,digital,teamwork,support,experience,knowledge

Full Time

Overview: <p>Are you a &ldquo;digital first&rdquo; marketer who is fascinated by Search? Shareworks by Morgan Stanley is looking to grow our web team as we expand our digital marketing footprint in North America and around the world. We are looking for a candidate who will bring proven SEO and content marketing skills to deliver on organic growth targets for our global software business. The ideal candidate will be able to combine a customer-journey focus, web development expertise and marketing automation (Pardot) skills to find new ways to engage buyers in our market<strong><br /></strong><br /><br />Solium is a fast growing Company where every member of our team is integral to our success. If you have an unfailing commitment to excellence, alignment to customer interests, and strong problem-solving skills, Solium would welcome your contribution to our enthusiastic team. We reward our people with a competitive compensation and benefits package.</p>
Responsibilities: As a member of the corporate marketing team, you will be responsible for delivering consistent quality output for our websites while ensuring the use of best practices related to SEO and content marketing. As a subject matter expert, you will also be expected to provide coaching and insights to your marketing team partners to ensure we&rsquo;re delivering campaigns and content optimized for search and creating a positive customer experience.<br /><br />In addition to managing our website properties, you will also have the opportunity to work on a variety of exciting campaigns developing or utilizing your digital marketing skills to help us transform our demand generation strategies today and in the future.<br /><br />This position will report to the Director, Revenue Marketing Operations and will work extensively with product marketing, marketing communications and the go-to-market teams. This position is open to experienced candidates (2+ years) and is recommended for those individuals looking to continue a career in marketing, SEO and/or web development.<br /><strong><br />PRIMARY RESPONSIBILITIES:</strong><br /> <ul> <li>Website development and management of translation and localization efforts</li> <li>Project manage major web updates</li> <li>Manage and execute SEO efforts across all web properties</li> <li>Integration of web forms and form handlers to support marketing automation processes</li> <li>Creating and testing of landing pages (A/B testing and other approaches)</li> <li>Assisting with integrated campaigns, including deployment</li> <li>Collaborate with marketing teams on content production, delivery and maintenance</li> <li>Work with Digital Experience Manager to ensure brand guidelines are being met</li> <li>Interpret website user data to improve the buyer journey</li> <li>Report and provide analysis on website and campaigns</li> </ul>
Requirements: AND CHARACTERISTICS OF AN IDEAL CANDIDATE: <ul> <li>2-4 years' experience in a marketing role, preferably in B2B</li> <li>Familiarity with the B2B buyer journey, including lead flow strategies (from web to Salesforce)</li> <li>Hands-on experience with WordPress strongly desired</li> <li>Hands-on experience with technical SEO ; knowledge of Web Analytics best practices</li> <li>Experience with Google Tag Manager and Google Analytics</li> <li>Highly collaborative with a deep sense of ownership and accountability</li> <li>Working knowledge of marketing automation platforms; knowledge of Pardot preferred.</li> <li>Experience with paid advertising channels (Google Ads, LinkedIn) strongly desired</li> <li>Experience creating and executing demand generation campaigns strongly desired</li> <li>Experience working with an integrated marketing technology suite strongly desired</li> <li>Experience using CRM technology as a tool to align sales and marketing</li> </ul> <p>This is a full-time role based in our downtown Calgary office located in Eau Claire Tower.</p> <p>&nbsp;</p>