Content Marketing Specialist

We're looking for a talented, creative, and passionate <strong>Content Marketing Specialist</strong>to create, curate, and manage employer branding and recruitment marketing content and strategies for clients. You will take ownership of building trusted relationships with client marketing and communication teams, develop an understanding of their voice, style, and branding guidelines, and design a recruitment marketing content plan.&nbsp;

Toronto, ON (Remote)


<h3>At TalentMinded, our mission is to create a competitive advantage for our clients by helping them build their culture and hire the right people. We aren&rsquo;t a recruiting agency! We are so much more. We are experts in our field, backed by over 20 years of experience with modern, intelligent and creative talent acquisition strategies. We are the first subscription-based full-service talent acquisition company in Canada. We provide our clients end-to-end recruitment services from strategy to execution. That means we partner with our clients and work side-by-side with them to increase their employee value proposition and to ground their image in social media channels as transparent and forthcoming. These efforts lay the foundation for building a successful talent pipeline, driving better hiring manager engagement and better hiring outcomes.</h3>

keywords: who we are,who we need,who you are,what's in it for you,be creative,create graphics,be the voice of the client,be a brand ambassador,analytics,be proactive,be talentminded

Mid Level

Overview: <p><strong>Who we are</strong></p> <p>At TalentMinded, our purpose is to enable organizations to hire incredible people who align with their purpose. Whether that's saving lives, providing trusted news, building technology to accelerate access to Covid-19 vaccines, solving climate change, growing a startup, or managing big data - we find, engage, and guide the best candidates through a positive recruitment experience for our clients.</p> <p>As the first subscription-based, full-service, end-to-end talent acquisition solutions company in Canada, we are actively transforming the recruitment industry. We provide companies with the people, processes, tools, technology, and employer branding strategies they need to hire the right talent.&nbsp;</p> <p>What makes us unique is our ability to provide innovative, modern recruitment marketing and employer branding solutions at scale. We help our clients better understand their unique employer value proposition and then activate and amplify it through an omni-channel approach across job ads, career pages and other creative content that drives quality talent pipelines. That&rsquo;s where you come in.</p> <p><strong>Who we need</strong></p> <p>We're looking for a talented, creative, and passionate <strong>Content Marketing Specialist</strong>to create, curate, and manage employer branding and recruitment marketing content and strategies for clients. You will take ownership of building trusted relationships with client marketing and communication teams, develop an understanding of their voice, style, and branding guidelines, and design a recruitment marketing content plan.&nbsp;</p> <p>In this role, you will create photo, video, and written content, with the single focus of attracting candidates to the top of the recruiting funnel. You will research employment market trends, determine the best approach, and increase traffic and engagement with our content. Working in collaboration with the co-founders, Customer Success Managers, and the Chief Storyteller at TalentMinded, you will play a critical role in building our brand by successfully positioning the brands of our clients.</p> <p><strong>Who you are</strong></p> <p>We're open-minded, always seeking the next new marketing trend, and we embrace technology and innovation. But, we're also human-centred, authentic, and ready to do whatever it takes to be the best in the industry. You are all of those and more. Creative, innovative, and analytical, you can meticulously gather information, dive deep into research, and develop engaging, visually appealing designs that are SEO optimized, accessible, and unbiased.&nbsp;</p> <p>You have outstanding business acumen and have expertise in social media branding and promotion. Your thoughtful writing excites the reader and encourages them to learn more - whether that's about our services, events, or awesome professional opportunities.&nbsp;</p> <p>You are comfortable presenting to executives, including data and insights, conversion rates, and engagement metrics, and providing recommendations and new strategies to continuously improve outcomes.</p> <p>&nbsp;</p>
Responsibilities: <p><strong>What's in it for you?</strong></p> <p><em><strong>Ownership and autonomy.</strong> </em>You want to influence the future of talent acquisition, establishing TalentMinded as a global market leader, one client at a time. You want to lead the conversations, own the plans, and see the impact strong messaging and positioning of customized, promoted content have on our recruitment efforts and overall success. This is a chance to see the results of your efforts, measure the effect you have on our growth, the speed at which we work, and our position as thought-leaders in talent acquisition.</p> <p><strong><em>Exposure.</em></strong> You will work with local tech startups, global enterprise organizations, and scaling midsized companies. You will gain exposure across every industry, working with hiring managers, founders, C-level executives, creatives, developers, and professional services personnel. The opportunities to innovate and influence in this position are limitless.</p> <p><strong><em>Professional development. </em></strong>This is an opportunity to build a unique career in an industry that is ready for disruption. There's a lot of interesting work ahead in social media marketing, and content development, building talent communities and employer branding. You'll have access to courses, coaching, and conferences to help expand your knowledge, perfect your craft and sharpen your growth marketing skills. You will be mentored by our CEO, Kim Benedict, and Co-Founder, Emma Scott, who are heavily invested in marketing's success, are open to new ideas and will give you the autonomy to execute and bring new ideas to the forefront. You will have the chance to build out your function and everything you need to excel. The career path for this role could lead to managing the function and building a team.</p> <p><em><strong>An AWESOME team.</strong></em> We have an incredible team. We are collaborators, champions, and friends to one another. This is an environment where your ideas will be heard, often implemented, and, most importantly, celebrated. We help take the stress off others, offer flexibility when needed, and maintain a positive work culture through hard work and many team bonding activities. We strive for excellence in everything we do and hold each other accountable to high standards. We're not afraid to try new things, fail fast, and if something isn't as awesome as we would like it to be, that's OK - we are always learning and iterating.<br /><br /></p> <p><strong>What you will do:</strong></p> <ul> <li><strong><em>Be creative.</em></strong> You will provide branding and marketing support for every client, from onboarding to quarterly reviews. You will write long and short content (social media postings, blog entries, interviews, job ads, email campaigns, and more.) You will adapt your writing style and tone to fit the needs of the client, aligning content with their internal branding guidelines. You will create the graphic design, layout, and formatting for web and social media postings adhering to each client's technical guidelines and branding requirements.</li> <li><em><strong>Be analytical.</strong> </em>You will optimize everything, measure success, and pivot to continue to gain traction. You will research benchmarks and present data to internal and external clients.</li> <li><strong><em>Be proactive</em>.</strong> No day will look the same for you, and you will continuously adjust your schedule to accommodate and manage competing priorities. You will use multiple technologies to manage significant deliverables and detailed tasks, ensuring every step is complete and SLAs are met. You are a master at managing a project plan and setting client expectations to ensure everyone is set up for success.</li> <li><strong><em>Be the voice of the client.</em></strong> You will meet with clients, build relationships, and collaborate to effectively manage social media platforms as it relates to employer branding and talent acquisition. You will create tag lines and schedule posts, and present new ideas where needed.</li> <li><strong><em>Be a brand ambassador.</em> </strong>You will research new online communities and social media outlets to promote our roles to the right audience. We want to be the go-to for job-seekers, and therefore we need to do everything we can to find talent and maintain positive relationships with our candidates and clients. There's a talent shortage, and we are the bridge between employer and employee; you will promote our clients' value proposition at every opportunity, across every channel - ones we are currently leveraging and others we have yet to discover.</li> <li><strong><em>Be TalentMinded.</em> </strong>You will enjoy the benefits of working with a highly networked, incredibly talented group of people. Help us build our brand, and we will help you build yours.</li> </ul>
Requirements: <p><strong>Why you should join TalentMinded: Purpose, empathy, technology, and humanity.&nbsp;</strong></p> <p>In less than seven years, we have created a new category in recruitment services, and we are recognized by clients for the impact we make on their quality of hire. We save our clients hundreds of hours, thousands of dollars, and countless headaches. We support scaling startups and growing mid-sized companies, building unique, individual relationships, and genuinely getting to know how we can help each Hiring Manager we work with.</p> <p>Our promise to candidates is a positive experience. We want to connect talent with the roles they dream of. By building out an authentic understanding of who our clients need and what's exciting about the opportunity, our Chief Storyteller carefully crafts our candidate-facing content from jobs to email responses, from blogs to hiring manager spotlights. Real people read each resume submitted for every role we are working on. In addition, we maintain open and transparent communications with candidates to ensure they know exactly where they are in the process.&nbsp;</p> <p>We love technology, but we also value the importance of face-to-face connections. And while that's not possible right now, we can't wait to come together as a team with our clients, our network, and job seekers. We have effectively transitioned into a fully remote team, and we use multiple platforms to engage clients and candidates. We've built a coaching channel for job seekers online and successfully pivoted our Women in Tech Sales (WITS) Bootcamp and Next Generation Talent Acquisition Meetups to an online format. We are also quite adept at virtual escape rooms, bingo, and birthday celebrations on Zoom.</p> <p><strong>To keep our teams healthy and thriving, we offer the following benefits:</strong></p> <ul> <li>Work where you work best always - we are working 100% remote and will remain that way forever. When we feel that it is 100% safe to be together again, we will re-evaluate our office environment and how we get together as a team.</li> <li>In addition to vacation time, 5 paid personal days to prioritize your mental health and a paid volunteer day for you to give back to your community</li> <li>An annual flexible, healthcare spending account</li> <li>$250 reimbursement for any office equipment or set up you need</li> <li>A Udemy seat to access thousands of training modules for almost everything you want to learn</li> <li>Educational reimbursement for programs that mutually support our objectives</li> <li>Peer-to-peer monthly recognition bonus for people who exude our values</li> <li>A Fitbit so you can join in our wellness contests and challenges</li> <li>Surprises - we've been known to send secret boxes filled with goodies to our teams or surprise&nbsp;</li> </ul> <p><strong>Join us</strong></p> <p>As an employer, our mission is to help develop the next generation of talent acquisition leaders. If you want to be part of that change, express your interest here and follow us on <a href="">LinkedIn</a>,&nbsp;<a href="">Twitter</a>, and <a href="">Glassdoor</a>.</p> <p>At TalentMinded, we recognize that not everyone takes the same path to build their skills. We value diversity of thought and experience, and we are excited to hear from you! Hands-on experience, intelligence, innovation, a passion for learning, and a team-focused approach can combine to form the best set of qualifications. If you feel you meet most of the qualifications and you are excited by the possibility of helping us achieve our mission, take a chance and express your interest by applying now!</p> <p>TalentMinded also welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please contact <a href=""></a>for assistance.</p>