Digital & Website Specialist (Remote)


Remote USA


<h1 class="wow fadeIn" data-wow-delay=".0s">Tealium connects data <br />so you can connect <br />with your customers</h1>

keywords: about tealium,job summary,job details,overall + lead generation,website,seo,reporting,optimization,project management,partner/stakeholder management,budgeting,efficiency,presentation,innovation,experience,teamwork,leadership,degree,travel,knowledge,certification

Full time

Overview: <p>Tealium is the most trusted and world&rsquo;s largest independent customer data platform. Tealium connects customer data &ndash; spanning web, mobile, offline, and IoT devices &mdash; so brands can connect with their customers. Tealium&rsquo;s turnkey integration ecosystem supports more than 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure.&nbsp;</p> <p>Tealium&rsquo;s customer data solutions encompass tag management, an API hub, a customer data platform with machine learning and AI, and data management solutions that make customer data more valuable, actionable, and secure. Tealium has been a trusted provider of customer data solutions for more than a decade, and more than 850 top businesses worldwide including Microsoft, Hyatt, Gap, HSBC and Novartis rely on Tealium to power their customer data strategies.</p> <p>Team Tealium works and lives across the U.S. and in nearly 20 countries across the world.&nbsp; We are intentional about our culture, our investment in our team members and how we care and connect.&nbsp;</p> <p><strong><u>Tealium = Teal + Helium.&nbsp;</u></strong></p> <p>Teal: a vibrant reflection that evokes authenticity, trustworthiness, reliability, open communication and clarity of thought.&nbsp;&nbsp;</p> <p>Helium: we rise above, a kinetic force that elevates our customers&rsquo; and our experiences beyond all others.&nbsp;</p> <p>We win together with respect and appreciation for the talents required of all positions and the people who contribute to each of these.</p> <p>&nbsp;</p> <p><strong>WHAT WE ARE LOOKING FOR</strong></p> <p>We are looking for a creative, strategic, and analytical Digital and Website professional who will contribute to delivering the best digital and website experiences for Tealium&rsquo;s prospects and customers across the globe. Web and digital are critical to Tealium&rsquo;s brand and demand channels to ensure our target audiences are educated, engaged, and can effectively convert after a high-velocity sales cycle.&nbsp;</p> <p>This individual will work cross-functionally to support our global teams (NA, EMEA, and APJ) with their website experience and digital program efforts, along with managing projects with key external agency partners and tools. They will also be responsible for reporting on the success across all mediums to ensure all efforts are effective, within budget, and continuously optimized to deliver results.&nbsp;</p> <p>The successful candidate will be expected to think and act both strategically and tactically from creation to execution, loves working as part of a team, shows innate curiosity, and thrives in a fast-paced, energetic environment.&nbsp;</p> <p>This position reports to the Director, Digital &amp; Website.&nbsp;</p>
Responsibilities: <ul> <li><strong>OVERALL + LEAD GENERATION</strong> - Deliver Tealium&rsquo;s story and drive leads with effective planning, implementing, and monitoring of the website and global digital marketing programs across all channels including paid search (Google Ads), paid social (LinkedIn), display, chat (Drift), website, and SEO.</li> <li><strong>WEBSITE</strong> - Effectively create key website experiences including personalization, A/B testing, landing page optimization, and content upkeep to help increase website traffic, increase website performance, and support global marketing efforts.</li> <li><strong>SEO</strong> - Plan, develop, and help implement Tealium SEO strategy including organic search optimization, keyword research, content optimization, and generation of organic traffic and leads.</li> <li><strong>REPORTING</strong> - Display a solid understanding of analytics tools (Google Analytics), B2B KPIs, and metrics to report on the performance of all website and digital marketing programs from in-platform to full funnel metrics through our Marketing Automation Platform (Marketo) and CRM (Salesforce)</li> <li><strong>OPTIMIZATIONS</strong> - Continuously optimize performance across all channels based on reporting to ensure success of all our website and digital efforts.</li> <li><strong>PROJECT MANAGEMENT</strong> - Effectively manage projects and tasks within our project management tool (Asana), ensuring they are on track for completion and goals are met.</li> <li><strong>PARTNER/STAKEHOLDER MANAGEMENT</strong> - Collaborate closely with internal and external partners and stakeholders to ensure optimum digital and website experiences</li> <li><strong>BUDGETING</strong> - Successfully managing the budget for all assigned programs and tools including budget recommendations, forecasting spend, working with finance on invoices and actuals, setting up and maintaining partner relationships, and ensuring that they do not exceed their allocated budget amounts.</li> <li><strong>EFFICIENCY</strong> - Effectively research and evaluate tools and resources to streamline/improve Tealium&rsquo;s processes to maximize efficiency and cost.</li> <li><strong>PRESENTATION</strong> - Effectively report, provide insights, and present on website and digital programs to the leadership and global teams.</li> <li><strong>INNOVATION</strong> - Stay ahead of trends in the website and digital industry to grow and maintain the roadmap for new projects, tests, and opportunities</li> </ul>
Requirements: <ul> <li>3+ years of website management and SEO experience</li> <li>3+ years of digital/online marketing experience (PPC, Paid Social, SEO, Chat, Display)</li> <li>3+ years using various CMS (WordPress and similar), Google Ads, LinkedIn, Moz or similar, Drift or similar, and Display tools</li> <li>3+ years of experience using Google Analytics and other reporting tools to report on programs</li> <li>3+ years of experience using Marketo, or a similar Marketing Automation tool</li> <li>Demonstrated experience developing and managing multiple website and digital programs/projects simultaneously</li> <li>Experience and comfortability with managing large budgets for various programs</li> <li>Track record of delivering results related to lead generation and brand awareness</li> <li>Knowledge of tag management and conversion tracking for effective website experiences and digital programs</li> <li>Experience managing multiple stakeholder groups and external agency relationships</li> <li>Experience and comfortability working in a B2B environment (Tech/SaaS strongly preferred)</li> <li>Fast learner and ability to quickly pick up processes and new technologies</li> <li>A curious and positive team player with a service mindset</li> <li>Google Ads certifications a bonus</li> <li>BA/BS degree or equivalent related work experience</li> <li>Ability to travel up to 20% within region</li> </ul> The U.S. pay range for this full-time position is listed below, however, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to a competitive base salary, this position is eligible for a robust benefits package that includes the following:<br /> <ul> <li>Employees are eligible to receive an annual bonus and stock options.</li> <li>Employees and their families are eligible for medical, dental, vision, life, and disability insurance.</li> <li>Employees have the option to enroll in our 401k plan and are eligible to receive contributions for company matching.</li> <li>Employees are eligible for unlimited paid time-off and extended paid parental leave.</li> <li>We offer 11 paid holidays annually with an additional Healium Be-Well break for most employees.</li> <li>We offer 15 hours of paid work time for volunteer activities and programs.</li> <li>Our sick leave accrual is the following for our employees: <ul> <li>Exempt CA employees (not including San Francisco) : accrue 40 hours each year. Unused sick leave carries over into the next year. Employees cannot exceed 80 hours in a given year.</li> <li>Exempt Non - CA employees (not including NY): Accrue 1 hour every 30 hours worked. Cannot exceed 180 hours in the calendar year.</li> <li>Non-Exempt: accrue 1 hour every 30 hours worked. Unused carries over to the next year. Not to exceed 108 hours in a calendar year.</li> </ul> </li> </ul> <br />An overview of our benefits and perks can be found on our careers page, Additional details regarding the benefits package will be provided during your interview process.<br /><br /><strong>Compensation Range- $64,000-$80,000</strong><br /> <p><strong>WHY YOU WANT TO WORK HERE</strong></p> <p>At Tealium,&nbsp; we don&rsquo;t just offer the ordinary, we provide the extraordinary:&nbsp;</p> <ul> <li><strong>Tealium WOWs (Ways of Work)</strong>, our award winning culture is how with think, act and connect together at Tealium</li> <li><strong>Mosaic</strong>, our commitment to diversity, equity and inclusion is grounded in our mosaic of diverse perspectives and shared belonging as we live in work across the US and in nearly 20 countries</li> <li><strong>Tealium Cares</strong>, to promote caring in our communities, 15 hours of paid work time for volunteer activities and programs is offered annually</li> <li><strong>Tealium Connects (remote-first working)</strong>, enabling many of us to choose where we do our best work and offering new hire stipends to assist with purchasing things we need to support a successful home office environment</li> <li><strong>Tealium Ownership</strong>, share in the success of Tealium by becoming an owner of Tealium beginning with new hire equity grants&nbsp;</li> <li><strong>Tealium Time</strong>, unlimited paid time-off policy to offer flexibility to take time when needed and robust leave programs, including extended paid parental leave and company holidays</li> <li><strong>Healium</strong>, health and wellness programs to help us be our best selves in the experiences of health, physical, mental, social, and even financial well-being and wellness</li> <li><strong>Healium Be-Well Break</strong>, an annual all-company paid shutdown to provide a true break for us all</li> <li><strong>Tealium LIFT (Learning is Facilitated at Tealium)</strong>, offering a myriad of professional development opportunities with over 6,000 courses available on demand to best-in-class manager and leadership development programs</li> <li><strong>Health and Related Benefits Programs</strong>, offering market competitive benefits programs</li> </ul>