Digital Travel Consultant

<p><strong>A career at The Auto Club Group (ACG) can be satisfying, exciting and rewarding. By aligning your professional development with our business objectives, ACG can help you attain your career goals &mdash; and make a difference. Get started by choosing the career that&rsquo;s right for you.</strong></p>

Dearborn, MI

The Auto Club Group

AAA was founded over 100 years ago for the purpose of lobbying for driver and passenger rights, fair laws and safer vehicles — all to better promote the love of the open road and the adventure of driving. Since then, AAA has grown to over 50 million members strong, while providing valuable membership services such as roadside assistance. Additionally, AAA has broadened its horizons to include all types of travel-related services, as well as offer a variety of insurance and financial products and services. Today’s AAA is a national federation comprised of more than 50 individual clubs throughout the United States and Canada. Whether you’re traveling around the world or to the corner grocery store, planning a honeymoon or weekend road trip, learning to drive or in need of a battery boost, the best way to begin your journey is with AAA.

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Competitive Compensation and Benefits Package

Overview: The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 9 million members and customers across 11 states and 2 U.S. territories through the AAA, Meemic and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.&nbsp;<br /><br /> <div><strong><u>Work Environment:</u></strong></div> <p>Work in a temperature-controlled office environment.&nbsp; Travel may be required with exposure to road hazards and temperature extremes.<br /><br />The Auto Club Group offers a competitive compensation and benefits package including a base salary with performance based incentives; medical/dental/vision insurance, 401(k), generous time off, a complimentary AAA Membership and much more!</p>
Responsibilities: <p><strong><u>Primary Duties and Responsibilities (details of the basic job functions):</u></strong></p> <p>Responsible for digital travel P&amp;L: including sales, revenue, marketing expense and profit.&nbsp; Lead travel digital strategy development, plan development, and cross-functional implementation.&nbsp; Also responsible for the digital user experience and leads cohesive change management across ACG functions to ensure elevated digital capabilities, appropriate digital standards and effective data governance.&nbsp;</p> <ul> <li>Participate on the AAA National Online Travel Agency Task Force.</li> <li>Lead ACG&rsquo;s relationship with Priceline Partner Network in collaboration with IT teams.</li> <li>Use Key Performance Indicators (KPIs), web analytics, search engine optimization (SEO) and marketing metrics to assess business performance and user experience, and to identify opportunities and plan adjustments as needed.&nbsp;</li> <li>Improve the capture, organization, access, interpretation and application of digital data and results.</li> <li>Determine factors that influence customer goals, needs and desired experiences.&nbsp; Identify mental models digital users follow when booking travel online.</li> <li>Assess market and competitive dynamics and generate insights from research.</li> <li>Generate innovative ideas to increase web traffic and increase conversion.</li> <li>Represent the Travel line of business in ACG-wide digital strategy and roadmap development and system capability assessments.</li> <li>Initiate process and system improvements to achieve digital best practices and actively transition ACG practices to digital-first solutions.&nbsp;</li> <li>Work closely across ACG functions to implement new and improved features on;</li> <li>Collaborate to create interaction models and prototypes to capture desired user experiences and translate to functional specifications.</li> <li>Ensure internal teams have appropriate training to utilize digital technologies, including results tracking tools.</li> <li>Lead collaboration across functions to embrace digital change.</li> </ul> <u>Supervisory Responsibilities (briefly describe, if applicable, or indicate None):</u><br /> <ul> <li>none</li> </ul>
Requirements: <p><strong><u>Preferred Qualifications:</u></strong></p> <ul type="disc"> <li>MBA preferred</li> <li>Experience with Adobe Analytics and Google Analytics.</li> </ul> <strong>Qualifications</strong><br /><br /> <p><strong><u>Required Qualifications (these are the minimum requirements to qualify):</u></strong></p> <div><u>Education (include minimum education and any licensing/certifications):</u></div> <ul type="disc"> <li>Bachelor&rsquo;s degree in Business Administration or Information Technology</li> <li>Possession of a valid State Driver&rsquo;s License</li> </ul> <div><u>Experience:</u></div> <ul> <li>Minimum of 5 years of experience managing digital strategy development, ideally in the travel vertical.</li> <li>Experience successfully managing a digital P&amp;L and delivering KPIs.</li> <li>Proven record of dramatically improving digital capabilities and executing digital strategy across multiple markets.</li> <li>Success in driving organizational change.</li> <li>Demonstrated success in identifying forward-looking, strategic innovation and implementing flawlessly in a collaborative manner.</li> </ul> <div><u>Knowledge and Skills:</u></div> <ul> <li>Understanding of data strategy and how this enables digital success.</li> <li>High level understanding of digital trends and customer engagement techniques and measures.</li> <li>Proven experience with Web-analytic tools,</li> <li>Effective communication and collaboration skills, time management practices and project management.</li> </ul> Important Note: The above statements describe the principal and essential functions, but not all functions that may be inherent in the job.&nbsp; This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements.&nbsp; Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.