Digital Campaign Analyst

A career at The Auto Club Group (ACG) can be satisfying, exciting and rewarding. By aligning your professional development with our business objectives, ACG can help you attain your career goals — and make a difference. Get started by choosing the career that’s right for you.

Dearborn, MI

The Auto Club Group

AAA was founded over 100 years ago for the purpose of lobbying for driver and passenger rights, fair laws and safer vehicles — all to better promote the love of the open road and the adventure of driving. Since then, AAA has grown to over 50 million members strong, while providing valuable membership services such as roadside assistance. Additionally, AAA has broadened its horizons to include all types of travel-related services, as well as offer a variety of insurance and financial products and services. Today’s AAA is a national federation comprised of more than 50 individual clubs throughout the United States and Canada. Whether you’re traveling around the world or to the corner grocery store, planning a honeymoon or weekend road trip, learning to drive or in need of a battery boost, the best way to begin your journey is with AAA.

keywords: about acg,work environment,compensation,leadership,analysis,digital,document,deliver,experience,knowledge,communication,values,education,performance


Competitive Compensation and Benefits Package

Overview: The&nbsp;<span style="font-weight: 300;">Auto Club Group (ACG) provides membership, travel, insurance, and financial services offerings to approximately 13.5 million members and customers across 13 states and 2 U.S. territories through the AAA, Meemic, and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.&nbsp;</span>
Responsibilities: <ul> <li> <p><span style="font-family: Arial; font-size: medium;">Analyze behavioral site and mobile app data to provide actionable insights back to the business,&nbsp;</span><span style="font-family: Arial; font-size: medium;">interpreting results and synthesizing recommendations.</span></p> </li> <li> <p><span style="font-family: Arial; font-size: medium;">Deliver regular&nbsp;</span><span style="font-family: Arial; font-size: medium;">Digital Performance Reporting (Weekly, Monthly, Ad Hoc, etc.)&nbsp;</span><span style="font-family: Arial; font-size: medium;">to gauge the effectiveness of online search, display advertising campaigns on the site/engine, placement/keyword, and creative levels.</span></p> </li> <li> <p><span style="font-family: Arial; font-size: medium;">Align Digital metrics and methodology across lines of business</span></p> </li> <li> <p><span style="font-family: Arial; font-size: medium;">Lead analytical requirements discussions to ensure data availability to measure project success.</span></p> </li> <li> <div><span style="font-family: Arial; font-size: medium;">Develop and validate digital data sets.</span></div> </li> <li> <p><span style="font-family: Arial; font-size: medium;">Visualize data through several Business Intelligence tools, including Adobe Analytics and Tableau.</span></p> </li> <li> <p><span style="font-family: Arial; font-size: medium;">Document all validated standards and processes to ensure accuracy across the enterprise.</span></p> </li> <li> <p><span style="font-family: Arial; font-size: medium;">Lead cross-functional teams to source new data, develop schema requirements, and maintain metadata.</span></p> </li> </ul>
Requirements: <ul style="font-weight: 300;"> <li style="font-style: inherit;">Hadoop Experience</li> <li style="font-style: inherit;">ETL Experience (SSIS, Pentaho, Cron)</li> <li style="font-style: inherit;">Experience with Adobe Target, Audience Manager and/or Campaign</li> </ul> <br /> <p style="font-weight: 300;"><strong style="font-weight: inherit; font-style: inherit;"><u style="font-style: inherit; font-weight: inherit;">Work Environment:</u></strong></p> <p style="font-weight: 300;">Works in a temperature-controlled office environment when not traveling.</p> <p style="font-weight: 300;">&nbsp;</p> <p style="font-style: inherit; font-weight: inherit;"><strong style="font-weight: inherit; font-style: inherit;"><u style="font-style: inherit; font-weight: inherit;">Required Qualifications:</u></strong></p> <p style="font-weight: 300;"><u style="font-style: inherit; font-weight: inherit;">Education:</u></p> <p style="font-weight: 300;">Bachelor&rsquo;s in Computer Science, Marketing, Advertising or Business Management with a focus in technology</p> <p style="font-weight: 300;">&nbsp;</p> <p style="font-weight: 300;"><u style="font-style: inherit; font-weight: inherit;">Experience:</u></p> <p style="font-weight: 300;">5+ years of&nbsp;proven experience in business analytics, reporting and data visualization</p> <p style="font-weight: 300;"><u style="font-style: inherit; font-weight: inherit;">&nbsp;</u></p> <p style="font-weight: 300;"><u style="font-style: inherit; font-weight: inherit;">Knowledge and Skills:</u></p> <ul style="font-weight: 300;"> <li style="font-style: inherit;">Proven ability to execute and evaluate appropriate analyses given an array of tactical and strategic objectives.</li> <li style="font-style: inherit;">Understanding of Marketing and Marketing performance/solutions</li> <li style="font-style: inherit;">Ability to apply critical thinking skills, analyze data, develop meaningful action plans, and clearly communicate to business team.</li> <li style="font-style: inherit;">Advanced knowledge of SQL</li> <li style="font-style: inherit;">Skilled in Tableau</li> <li style="font-style: inherit;">Skilled in Adobe Analytics or Google Analytics</li> <li style="font-style: inherit;">Ability to communicate complex quantitative analyses and business needs in a clear, precise, and actionable manner to diverse audiences.</li> <li style="font-style: inherit;">High level of comfort with large relational data sets, database mining and manipulation.</li> <li style="font-style: inherit;">Clear written and oral communication skills</li> </ul> <p style="font-weight: 300;"><strong style="font-weight: inherit; font-style: inherit;">&nbsp;</strong></p> <p style="font-style: inherit; font-weight: inherit;">The Auto Club Group offers a competitive compensation and benefits package including a base salary with performance based incentives; medical/dental/vision insurance, 401(k), generous time off, a complimentary AAA Membership and much more!</p> <p style="font-style: inherit; font-weight: inherit;">Important Note: The above statements describe the principal and essential functions, but not all functions that may be inherent in the job.&nbsp; This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements.&nbsp; Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.</p> <p style="font-style: inherit; font-weight: inherit;">The Auto Club Group, and all of its affiliated companies, is an equal opportunity/affirmative action employer.&nbsp; All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.</p>