Director, Digital Marketing

<p>A career at The Auto Club Group (ACG) can be satisfying, exciting and rewarding. By aligning your professional development with our business objectives, ACG can help you attain your career goals &mdash; and make a difference. Get started by choosing the career that&rsquo;s right for you.</p>

Dearborn, MI

The Auto Club Group

AAA was founded over 100 years ago for the purpose of lobbying for driver and passenger rights, fair laws and safer vehicles — all to better promote the love of the open road and the adventure of driving. Since then, AAA has grown to over 50 million members strong, while providing valuable membership services such as roadside assistance. Additionally, AAA has broadened its horizons to include all types of travel-related services, as well as offer a variety of insurance and financial products and services. Today’s AAA is a national federation comprised of more than 50 individual clubs throughout the United States and Canada. Whether you’re traveling around the world or to the corner grocery store, planning a honeymoon or weekend road trip, learning to drive or in need of a battery boost, the best way to begin your journey is with AAA.

keywords: work environment,compensation,about acg,digital,strategy,analysis,quality assurance,leadership,digital,management,analysis,knowledge,experience,marketing,degree,process management


Competitive Compensation and Benefits Package

Overview: The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 9 million members and customers across 11 states and 2 U.S. territories through the AAA, Meemic and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.&nbsp;<br /> <p><strong><u>Work Environment</u></strong><strong><u>:</u></strong></p> <div>Works in a temperature-controlled office environment.<br /><br />The Auto Club Group offers a competitive compensation and benefits package including a base salary with performance based incentives; medical/dental/vision insurance,&nbsp;401(k), generous time off, a complimentary AAA Membership and much more!</div>
Responsibilities: <p><strong><u>Primary Duties and Responsibilities (details of the basic job functions):</u></strong></p> <p>Responsible for the strategic leadership of digital marketing in support of all ACG business lines, with a focus on the ongoing evolution of ACG digital marketing to keep pace with emerging technology, industry best practices and ACG business needs.&nbsp; A deep knowledge of digital marketing combined with strong data analysis skills will define strategies that position us for growth and are aligned with ACG&rsquo;s brand and operating principles.&nbsp; The incumbent will be a resource for ACG&rsquo;s senior leadership and brand management, identifying digital opportunities and threats, and providing context with respect to their impact on ACG&rsquo;s businesses.</p> <div>&nbsp;</div> <p>Oversees development and execution of all annual plans for digital marketing activities, supervises ACG&rsquo;s digital marketing team and manages all required agency and vendor relationships.&nbsp; Identifies and assesses new vendor partners with enhanced capabilities; coordinates technical collaborations between vendors and internal technology resources.&nbsp; Responsible for achieving annual digital sales and lead goals, as well as managing all digital marketing budgets; provides financial forecasting as required.&nbsp; Oversees the development, execution, evaluation and reporting of all digital marketing programs, including search engine marketing, display advertising, click-to-call advertising, email marketing, and marketing automation supporting these programs.&nbsp;</p> <div>&nbsp;</div> <p>Oversees testing and validation of new and refined digital tactics, and ensures they are supported by rigorous statistical methodology.&nbsp; Monitors and summarizes ACG performance data and industry best practice evolution to provide management with a succinct view of digital marketing results and trends, and implications for marketing strategies and tactics.&nbsp; Presents findings and strategy recommendations to marketing leadership.</p> <div>&nbsp;</div> <div><br />&nbsp;</div> <p><u>Supervisory Responsibilities (briefly described):</u></p> <ul> <li> <div>Oversees a Digital Marketing department that includes professional, para-professional and administrative staff performing a variety of functions to support department objectives.</div> </li> </ul>
Requirements: <div><strong><u>Preferred Qualifications:</u></strong></div> <ul type="disc"> <li>Email and digital tracking and analysis experience in a multiple, diverse product environment.</li> <li>Experience in a management or supervisory capacity.</li> <li>Current knowledge of digital paid media best practices, especially paid search and display advertising.</li> <li>Google Adwords certified.</li> <li>Ability to manage complex projects in a cross-functional environment.</li> <li>Knowledge of Auto Club Group (ACG) products, services and marketing channels.</li> </ul> <strong>Qualifications</strong><br /> <p><strong><u>Required Qualifications (these are the minimum requirements to qualify):</u></strong></p> <p><u>Education (include minimum education and any licensing/certifications):</u></p> <ul> <li> <div>Bachelor degree in Marketing, Advertising, Business Administration, Computer Science or a related field.</div> </li> </ul> <div><u>Experience:</u></div> <ul> <li>Leading the development and execution of an integrated digital marketing strategy</li> <li>Developing plans for email, search engine marketing, online display and click-to-call</li> <li>Coordinating campaigns across digital and offline channels</li> <li>Implementing digital campaign best practices (e.g., test creative, formatting, content, deliverability)</li> <li>Online tracking methodologies and statistical analysis&nbsp;</li> <li>Developing and maintaining moderately complex databases</li> <li>Strategic planning</li> <li>Decision making</li> <li>Analyzing and problem solving</li> <li>Staffing</li> <li>Managing employee work performance</li> <li>Budget preparation and monitoring</li> <li>Presenting plans and results to senior management</li> <li>Team building and motivation</li> </ul> <div>&nbsp;</div> <div><u>Knowledge and Skills:</u></div> <ul> <li>Email and online marketing principles and their applications including Email marketing, engagement and deliverability metrics, including open/rendered rates, click-to-open rates and sender reputation measures</li> <li>PPC (pay-per-click) and PPC (pay-per-call) performance marketing strategies</li> <li>Digital tracking technologies (JavaScript, Cookies, tag management, etc.) and statistical analysis software (e.g., SAS, SPSS)</li> <li>Ad serving networks and exchanges, targeting and remarketing technologies, and online behavioral and email marketing privacy regulations</li> <li>Email and digital marketing industry best practices and most current trends</li> <li>Data mining and statistical models and procedures (e.g., profiling, regression, clustering) and&nbsp;Interpretation of website analytic data</li> <li>Analyzing, summarizing and communicating key performance trends and other marketing reports and making recommendations to marketing leadership</li> <li>Translating digital technological evolution into actionable business opportunities</li> <li>Translating analyses into effective marketing strategies and tactics</li> <li>Implementing A/B testing with strategic variants to increase conversion rates</li> <li>Managing multiple, concurrent projects in a fast-paced, cross-functional environment</li> <li>Staff supervision and development</li> <li>Communicating effectively with business partners and associates at all levels including translating technical information into easily understandable concepts</li> <li>Proficient in Microsoft Office, including Excel, Access and PowerPoint.&nbsp;&nbsp;</li> </ul>