Senior Creative Consultant

<p><strong>A career at The Auto Club Group (ACG) can be satisfying, exciting and rewarding. By aligning your professional development with our business objectives, ACG can help you attain your career goals &mdash; and make a difference. Get started by choosing the career that&rsquo;s right for you.</strong></p>

Dearborn, MI

The Auto Club Group

AAA was founded over 100 years ago for the purpose of lobbying for driver and passenger rights, fair laws and safer vehicles — all to better promote the love of the open road and the adventure of driving. Since then, AAA has grown to over 50 million members strong, while providing valuable membership services such as roadside assistance. Additionally, AAA has broadened its horizons to include all types of travel-related services, as well as offer a variety of insurance and financial products and services. Today’s AAA is a national federation comprised of more than 50 individual clubs throughout the United States and Canada. Whether you’re traveling around the world or to the corner grocery store, planning a honeymoon or weekend road trip, learning to drive or in need of a battery boost, the best way to begin your journey is with AAA.

keywords: work environment,compensation,about acg,teamwork,creative,management,production,advertising,communication,marketing,advertising,experience,management,teamwork,knowledge,production,degree


Competitive Compensation and Benefits Package

Overview: The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 9 million members and customers across 11 states and 2 U.S. territories through the AAA, Meemic and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.&nbsp;<br /><br /><span style="text-decoration: underline;">Work Environment:</span><br />Works indoors in a temperature controlled office environment.<br /><br />The Auto Club Group offers a competitive compensation and benefits packages including a base salary with performance based incentives; medical/dental/vision insurance, 401(k), generous time off, a complimentary AAA Membership and much more!
Responsibilities: <ul> <li><span style="font-family: Arial; font-size: medium;">Serve as a senior creative individual within the company, functioning as a lead writer or designer.&nbsp; </span></li> <li><span style="font-family: Arial; font-size: medium;">Solve communication needs by initiating, developing and producing creative concepts and outputs for all marketing media (e.g. .com, email, social media, radio/television advertising, magazine advertising, collateral, etc.).&nbsp; </span></li> <li><span style="font-family: Arial; font-size: medium;">Work is used across the company, within all lines of business and with member and non-member audiences.&nbsp; </span></li> <li><span style="font-family: Arial; font-size: medium;">Develop creative briefs and generate concepts meeting brief specifications.&nbsp; </span></li> <li><span style="font-family: Arial; font-size: medium;">Provide sound creative rationale that supports marketing strategy, business objectives and the creative brief.&nbsp; </span></li> <li><span style="font-family: Arial; font-size: medium;">Develop supportive layouts and messaging.&nbsp;</span></li> <li><span style="font-family: Arial; font-size: medium;">Work within a writing/art team to explore new approaches.&nbsp; </span></li> <li><span style="font-family: Arial; font-size: medium;">Recommend and develop creative solutions to meet objectives and ensure adherence to quality and brand standards. Collaborate with individuals from various departments and members of creative team. </span></li> <li><span style="font-family: Arial; font-size: medium;">Oversee the activities of advertising agency personnel engaged in the development/production of print/television/radio/web advertisements.&nbsp; </span></li> <li><span style="font-family: Arial; font-size: medium;">Provide oversight to freelance writers or designers as needed, ensuring accurate application of brand standards and conveyance of intended message. &nbsp;</span></li> <li><span style="font-family: Arial; font-size: medium;">Work in cooperation with team members regarding broadcast and in-studio projects as indicated.&nbsp; </span></li> <li><span style="font-family: Arial; font-size: medium;">Coach, review and approve graphics, copy and designed materials of more junior staff.&nbsp; </span></li> <li><span style="font-family: Arial; font-size: medium;">Collaborate with creative services management to monitor creative direction, tone and manner, and corporate identity to assure continuity and consistency in work produced.&nbsp; </span></li> <li><span style="font-family: Arial; font-size: medium;">Develop enhancements to existing brand guide.</span><span style="font-family: Arial; font-size: medium;"><br /></span></li> <li><span style="font-family: Arial; font-size: medium;">Provide unique expertise that complements other creative team members.&nbsp; </span></li> <li><span style="font-family: Arial; font-size: medium;">Examples include: serving as the subject matter expert on company brand guidelines and liaison to AAA National.&nbsp; </span></li> <li><span style="font-family: Arial; font-size: medium;">Other examples include expertise in broadcast techniques and production effectiveness, and expertise in imagery and design.&nbsp; </span></li> <li><span style="font-family: Arial; font-size: medium;">Leverage expertise for maximum team impact versus objectives.&nbsp;</span></li> <li><span style="font-family: Arial; font-size: medium;"> Assist in the identification and improvement of departmental processes.</span></li> </ul>
Requirements: <p><span style="font-family: Arial; font-size: large;"><strong><u>Preferred Qualifications:</u></strong></span></p> <div><u>Experience:</u></div> <ul> <li>Utilizing social media to convey marketing messages</li> <li>Magazine advertising</li> </ul> <div><u>Knowledge of:</u></div> <ul> <li>AAA brand standards and effective marketing practices</li> <li>MEEMIC brand standards and effective marketing practices</li> <li>Company products and services</li> </ul> <p><span style="font-family: Arial; font-size: large;"><strong><u>Required Qualifications (these are the minimum requirements to qualify):</u></strong></span></p> <ul> <li> <div><span style="font-family: Arial; font-size: medium;">Bachelor's degree in Marketing, Advertising, Communications, English, Graphic Design or equivalent.</span></div> </li> </ul> <div><u>Experience:</u></div> <ul> <li>Print, broadcast and online media advertising/copywriting or art direction and graphic design</li> <li>Development and execution of creative concepts and marketing campaigns</li> <li>Work within a corporate identity program</li> </ul> <div><u>Knowledge of:</u></div> <ul> <li>Advertising and marketing principles</li> <li>Direct marketing methodology and techniques</li> <li>Copywriting styles and approaches or illustration, design and photography techniques &nbsp;&nbsp;</li> <li>Print production management as it relates to pre-press production for all forms of printing (e.g., sheet-fed, web, continuous, laser imaging, digital and silkscreen)</li> <li>Broadcast media concepts and techniques</li> <li>Online digital and production management</li> </ul> <div><u>Ability to:</u></div> <ul> <li>Initiate, develop, edit and manage creative concepts for marketing media</li> <li>Collaborate with team members to develop marketing concepts</li> <li>Review and approve graphics, copy and designed materials</li> <li>Coach junior team members in the development of their work and creative skills</li> <li>Apply knowledge (creative, corporate, product, membership, regulatory) to the creative planning and execution of marketing programs</li> <li>Take ownership as a brand steward, and serve as a subject matter expert, teaching others</li> <li>Ensure all finished material meets brand standards</li> <li>Act as advisor on best practice creative design and copywriting</li> <li>Oversee use of and ensure adherence to advertising style guide criteria</li> <li>Work as a productive member of cross-functional marketing teams and with a wide range of demanding clients</li> </ul> <p><span style="font-family: Arial; font-size: large;">Portfolio required at time of interview.</span></p>