Marketing Planning & Program Specialist III

A career at The Auto Club Group (ACG) can be satisfying, exciting and rewarding. By aligning your professional development with our business objectives, ACG can help you attain your career goals — and make a difference. Get started by choosing the career that’s right for you.

Tampa, FL

The Auto Club Group

AAA was founded over 100 years ago for the purpose of lobbying for driver and passenger rights, fair laws and safer vehicles — all to better promote the love of the open road and the adventure of driving. Since then, AAA has grown to over 50 million members strong, while providing valuable membership services such as roadside assistance. Additionally, AAA has broadened its horizons to include all types of travel-related services, as well as offer a variety of insurance and financial products and services. Today’s AAA is a national federation comprised of more than 50 individual clubs throughout the United States and Canada. Whether you’re traveling around the world or to the corner grocery store, planning a honeymoon or weekend road trip, learning to drive or in need of a battery boost, the best way to begin your journey is with AAA.

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Full Time

Competitive Compensation and Benefits Package

Overview: <p class="p1">About ACG</p> <p class="p1">The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 9 million members and customers across 11 states and 2 U.S. territories through the AAA, Meemic and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.</p> <p class="p2">&nbsp;</p> <p class="p1">Compensation</p> <p class="p1">The Auto Club Group offers a competitive compensation and benefits packages including a base salary with performance-based incentives; medical/dental/vision insurance, pension, 401(k), generous time off, a complimentary AAA Membership and much more!</p>
Responsibilities: <strong>Job Description</strong> <p>&nbsp;</p> <p>The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 9 million members and customers across 11 states and 2 U.S. territories through the AAA, Meemic and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.&nbsp;</p> <div>&nbsp;&nbsp;</div> <p><strong><u>Primary Duties and Responsibilities:</u></strong></p> <p>Participates in the planning, development and implementation of strategic, corporate marketing programs or projects that support Auto Club Group (ACG) marketing goals and objectives.&nbsp;</p> <p>&nbsp;</p> <p>Collaborates with key stakeholders, staff and vendors, as appropriate to develop/document marketing or project plans.&nbsp; May utilize statistical procedures and complex analysis tools to measure and analyze results.&nbsp; Recommends new or enhanced strategies and tactics based on results as appropriate.</p> <p>&nbsp;</p> <p>Develops and maintains effective working relationships with internal partner work groups (e.g., product lines and business areas) and vendors, as appropriate, within a diverse product, cross-functional environment.&nbsp; Works in cooperation with internal or external resources to ensure the accuracy and timeliness of campaign or report rollout.&nbsp; Identifies any potential operational issues and possible solutions.&nbsp;</p> <p>&nbsp;</p> <p>Maintains and applies current and emerging marketing knowledge for assigned area(s) of expertise.&nbsp; Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines.</p> <div> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-size: medium;"><span style="font-family: Arial; font-size: medium;">Facilitates the Auto Club Group&rsquo;s (ACG) marketing planning process.&nbsp; Formats, monitors and communicates marketing plan components to ensure plans align with corporate business objectives and with marketing and communication activities.&nbsp; Monitors activity and market results against plan and provides ongoing reporting by channel, product and market.&nbsp; Develops and maintains performance reporting for direct response and website business performance.&nbsp; Consults with direct response and internet marketing staff to identify reporting needs and documents report objectives, research available data sources and propose reporting solutions.&nbsp; Maintains and publishes reports as required.&nbsp;</span></span></p> <div>&nbsp;The Auto Club Group offers a competitive compensation and benefits packages including a base salary with performance based incentives; medical/dental/vision insurance,&nbsp; 401(k), generous time off, a complimentary AAA Membership and much more!</div> </div>
Requirements: <p style="font-weight: 300;"><strong style="font-weight: 300;"><u style="font-weight: 300;">Preferred Qualifications:</u></strong></p> <ul style="font-weight: 300;"> <li style="font-weight: 300;">Master&rsquo;s Degree in Marketing, Advertising, Business Administration or related field</li> <li style="font-weight: 300;">Experience in Insurance or Financial Services</li> <li style="font-weight: 300;">Marketing experience in a multiple, diverse product environment</li> <li style="font-weight: 300;"><span style="font-weight: 300;">&bull; Experience with Adobe Target, Audience Manager and/or Campaign</span><span style="font-weight: 300;">&bull; Proven ability to execute and evaluate appropriate analyses given an array of tactical and strategic objectives.</span><span style="font-weight: 300;">&bull; Ability to apply critical thinking skills, analyze data, develop meaningful action plans, and clearly communicate to business team.</span><span style="font-weight: 300;">&bull; High level of comfort with large relational data sets, database mining and manipulation.</span><span style="font-weight: 300;">&bull; Skilled in Adobe Analytics or Google Analytics</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">&bull; Skilled in Tableau</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">&bull; Ability to communicate complex quantitative analyses and business needs in a clear, precise, and actionable manner to diverse audiences.</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">&bull; Understanding of Marketing and Marketing performance/solutions</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">&bull; Experience with membership organizations or subscription services</span></li> </ul> <br /> <p style="font-weight: 300;">Experience in:</p> <ul> <li style="font-weight: 300;">&middot;<span style="font-weight: 300;"> &nbsp;</span>documenting annual marketing plans</li> <li style="font-weight: 300;">&middot;extracting marketing data warehouse information and preparing reports</li> <li style="font-weight: 300;">&middot;preparing and presenting marketing proposals to all levels of management</li> <li style="font-weight: 300;">&middot;developing and implementing effective, innovative marketing programs and<br style="font-weight: 300;" />&nbsp;campaigns</li> <li style="font-weight: 300;"> <div><u><span style="font-family: Arial;">Experience:</span></u></div> <ul type="disc"> <li><span style="font-family: Arial;">Performing data modeling or data mining</span></li> <li><span style="font-family: Arial;">Service industry</span></li> <li><span style="font-family: Arial;">Identifying, analyzing and resolving moderately complex business problems</span></li> <li><span style="font-family: Arial;">Prioritizing and managing multiple, diverse projects in a fast-paced environment</span></li> </ul> </li> </ul> <p style="font-weight: 300;">Knowledge of:</p> <ul> <li style="font-weight: 300;">&middot;laws and regulations as they relate to marketing in financial and insurance<br style="font-weight: 300;" />&nbsp;&nbsp;&nbsp;&nbsp; industries in multi-state markets</li> <li style="font-weight: 300;">&middot;ACG products, services and marketing channels</li> <li style="font-weight: 300;">&middot;Data mining methods and tools, spreadsheets, database management systems and presentation software</li> <li style="font-weight: 300;">&middot;database principles and their application</li> <li style="font-weight: 300;">&middot;Microsoft Project</li> </ul> <br /> <div><u><span style="font-family: Arial;">Knowledge and Skills:</span></u></div> <ul type="disc"> <li><span style="font-family: Arial;">Analyzing, summarizing and communicating marketing results, trends and recommendations</span></li> <li><span style="font-family: Arial;">Meeting deadlines for complex projects</span></li> <li><span style="font-family: Arial;">Organization and planning</span></li> <li><span style="font-family: Arial;">moderately complex statistics (e.g. significance testing, sample size determination, confidence intervals, market segmentation)</span></li> <li><span style="font-family: Arial;">External marketing data sources (e.g., commercially available data bases and lists)</span></li> <li><span style="font-family: Arial;">Marketing related laws and regulations</span></li> <li><span style="font-family: Arial;">Demographics and consumer-related information</span></li> <li><span style="font-family: Arial;">Direct marketing program execution</span></li> <li><span style="font-family: Arial;">Advanced marketing principles and applications</span></li> <li><span style="font-family: Arial;">Primary and secondary research sources</span></li> <li><span style="font-family: Arial;">Market share data sources (e.g. A.M. Best&rsquo;s Market Share Reports)</span></li> <li><span style="font-family: Arial;">Working effectively in a cross-functional environment.</span></li> <li><span style="font-family: Arial;">Manipulating customer database to extract pertinent market data</span></li> <li><span style="font-family: Arial;">Synthesizing and effectively &nbsp;communicating complex information and recommendations to all levels of management and other marketing/business line personnel</span></li> <li><span style="font-family: Arial;">Facilitating market planning discussions and meetings with all levels of management</span></li> <li><span style="font-family: Arial;">Strong project management skills</span></li> <li><span style="font-family: Arial;">Strong communication, interpersonal and teamwork skills&nbsp;&nbsp;</span></li> <li><span style="font-family: Arial;">Strong Microsoft skills (e.g. Word, Excel, Access)</span></li> <li><span style="font-family: Arial;">Experience in direct response marketing.</span></li> <li><span style="font-family: Arial;">Demonstrated skills in developing and implementing effective, innovative direct response marketing programs and campaigns.</span></li> <li><span style="font-family: Arial;">Strong vendor management skills.</span></li> <li><span style="font-family: Arial;">Experience in direct response email marketing</span></li> <li><span style="font-family: Arial;">Experience in planning and developing advertising and promotional strategies</span></li> <li><span style="font-family: Arial;">Experience in evaluating marketing program and promotion results</span></li> <li><span style="font-family: Arial;">Demonstrated skills in using email marketing software (e.g., ExactTarget)</span></li> </ul> <br /> <div><u><span style="font-family: Arial;">Education:</span></u></div> <div><span style="font-family: Arial; font-size: medium;">Bachelor&rsquo;s Degree in Marketing, Advertising, Business Administration or a related field, or commensurate job experience.&nbsp;</span></div> <div>&nbsp;</div> <br />