Public Affairs Social Media Specialist

A career at The Auto Club Group (ACG) can be satisfying, exciting and rewarding. By aligning your professional development with our business objectives, ACG can help you attain your career goals — and make a difference. Get started by choosing the career that’s right for you.

Dearborn, MI

The Auto Club Group

AAA was founded over 100 years ago for the purpose of lobbying for driver and passenger rights, fair laws and safer vehicles — all to better promote the love of the open road and the adventure of driving. Since then, AAA has grown to over 50 million members strong, while providing valuable membership services such as roadside assistance. Additionally, AAA has broadened its horizons to include all types of travel-related services, as well as offer a variety of insurance and financial products and services. Today’s AAA is a national federation comprised of more than 50 individual clubs throughout the United States and Canada. Whether you’re traveling around the world or to the corner grocery store, planning a honeymoon or weekend road trip, learning to drive or in need of a battery boost, the best way to begin your journey is with AAA.

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Competitive Compensation and Benefits Package

Overview: <div>The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 9 million members and customers across 11 states and 2 U.S. territories through the AAA, Meemic and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.</div>
Responsibilities: <ul> <li>Develop and execute Public Affairs (PA) Social Media communications across the corporate footprint. </li> <li>Support PA management in developing the PA Social Media strategy, including content, the integration of interactive media and customer/community engagement. </li> <li>Develop and work with the Marketing department to execute digital initiatives, with the goal of increasing brand awareness and advocacy thru PA activities. </li> <li>Coordinate with internal PA partners to support their respective goals, ensuring consistency in voice and cultivating a social media referral network. </li> <li>Manage PA branded online communities (Facebook, Twitter, YouTube, et al) and participate in relevant daily communications. Work with management to develop &ldquo;branding&rdquo; opportunities when necessary.</li> <li> <div>Assist management in the development of strategies to capture, monitor and utilize information regarding responses to PA media communications. </div> </li> <li> <div>Utilize multiple software programs to develop metrics to track, monitor and provide statistical data on PA communications and activities. </div> </li> <li> <div>Create reports for presentations to management. </div> </li> <li> <div>Partner with AAA National to develop, pilot and implement more efficient means to monitor responses to PA activities. </div> </li> <li> <div>Make recommendations to enhance current methods or implement new means to monitor PA activities.</div> </li> <li>Lead project teams tasked with conducting project analysis, developing and using various mediums to execute PA Social Media strategies/plans. </li> <li>Identify and utilize the appropriate resources to complete projects.</li> <li>Forecast and communicate potential project outcomes to senior leaders and business units.</li> <li>Interpret issues and foresee any problems. </li> <li>Take a broad perspective to identify, analyze and recommend innovative approaches to address and resolve highly complex problems. </li> <li>Make recommendations for improvements to methods, processes and procedures.</li> </ul> <div>&nbsp;</div> <div>&nbsp;</div>
Requirements: <div><strong><u>Preferred Qualifications:</u></strong></div> <div><u>Knowledge of:</u></div> <ul type="disc"> <li>Social media management and monitoring practices and techniques</li> <li>Auto Club Group&rsquo;s products and services</li> <li>Public Affairs activities and campaigns</li> <li>Public Affairs communication techniques</li> <li>Fluency in Spanish</li> </ul> <div>&nbsp;</div> <div><strong><u>Work Environment:</u></strong></div> <div><br />Works in a temperature controlled office environment.</div> <br /> <div><strong><u>Required Qualifications:</u></strong></div> <div><u>Education:</u></div> <ul type="disc"> <li>Bachelor&rsquo;s degree in Public Relations, Marketing, Advertising, Business Administration, Computer Science or similar field or equivalent industry experience</li> </ul> <div><u>&nbsp;</u></div> <div><u>Experience:</u></div> <ul type="disc"> <li>Online digital marketing, preferably in the social media environment</li> <li>Developing and initiating public affairs campaigns for use on social media platforms</li> <li>Content development</li> </ul> <div>&nbsp;</div> <div><u>Knowledge and Skills:</u></div> <ul type="disc"> <li>Current and emerging social media networks, best practices, and marketing trends</li> <li>Social media benchmarking and metric analysis</li> <li>Email and online marketing principles and their applications</li> <li>Email and digital marketing industry best practices and most current trends</li> <li>Managing multiple, diverse projects in a fast-paced environment</li> <li>Preparing and presenting marketing proposals</li> <li>Summarizing and communicating marketing results, trends and recommendations</li> <li>Ability to manage execution and optimization of social media campaigns</li> <li>Communicate effectively with business partners and associates at all levels</li> <li>Work effectively in a cross-functional environment</li> <li>Analyze and report insights gained from social media monitoring, including business opportunities, brand positioning and member outreach</li> <li>Excellent communication, organizational and project management skills.</li> <li>Proficient in Microsoft Office</li> <li>Avid user of social media</li> </ul> <div>&nbsp;</div> <div>&nbsp;</div> <div>The Auto Club Group offers a competitive compensation and benefits package including a base salary with performance based incentives; medical/dental/vision insurance, 401(k), generous time off, a complimentary AAA Membership and much more!</div> <div> <div>&nbsp;</div> <div>Important Note: The above statements describe the principal and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.</div> <div>&nbsp;</div> <div>The Auto Club Group, and all of its affiliated companies, is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.</div> </div>