Marketing Planning & Program Specialist II

A career at The Auto Club Group (ACG) can be satisfying, exciting and rewarding. By aligning your professional development with our business objectives, ACG can help you attain your career goals - and make a difference. Get started by choosing the career that's right for you.

Dearborn, MI

The Auto Club Group

AAA was founded over 100 years ago for the purpose of lobbying for driver and passenger rights, fair laws and safer vehicles — all to better promote the love of the open road and the adventure of driving. Since then, AAA has grown to over 50 million members strong, while providing valuable membership services such as roadside assistance. Additionally, AAA has broadened its horizons to include all types of travel-related services, as well as offer a variety of insurance and financial products and services. Today’s AAA is a national federation comprised of more than 50 individual clubs throughout the United States and Canada. Whether you’re traveling around the world or to the corner grocery store, planning a honeymoon or weekend road trip, learning to drive or in need of a battery boost, the best way to begin your journey is with AAA.

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Competitive Compensation and Benefits package

Overview: <p>The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 9 million members and customers across 11 states and 2 U.S. territories through the AAA, Meemic and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.<br /> <br /> <strong><u>Work Environment</u></strong><strong><u><br /> </u></strong>Works in a temperature controlled office environment.<br /> <br /> The Auto Club Group offers a competitive compensation and benefits packages including a base salary with performance based incentives; medical/dental/vision insurance, pension, 401(k), generous time off, a complimentary AAA Membership and much more!</p>
Responsibilities: <ul> <li>Responsible for planning and implementing corporate or business line marketing programs and projects that support Auto Club Group (ACG) marketing goals and objectives.&nbsp; May serve as a marketing resource and/or liaison to assigned business line(s) and coordinate marketing projects to meet business goals.&nbsp; Guides and monitors multiple, concurrent marketing projects across marketing channels from initiation through implementation to ensure program goals are met on time and within budget. May identify and coordinate project team roles and responsibilities to ensure adherence to project schedule.&nbsp; May analyze creative output, research production techniques and write specifications for print or digital projects.&nbsp; Obtains timely approvals from key reviewers and subject-matter experts to ensure quality, on time project delivery.&nbsp; May receive and check files prior to transmission to suppliers.&nbsp; May coordinate file release with internal advertising contact or external sources as indicated.&nbsp;&nbsp;</li> </ul> <ul> <li>May champion the brand and reputation of ACG across all social spaces; coordinating messaging with marketing calendars; continuous monitoring and responding to AAA member inquiries; and tracking and reporting growth and engagement results.</li> </ul> <ul> <li>Participates in the development of marketing plans, processes and projects as requested.</li> </ul> <ul> <li>Understands, documents, coordinates and improves processes relevant to scope of work.&nbsp; Assists in managing expenses to budget as requested.</li> </ul> <ul> <li>Develops and maintains effective working relationships with internal partner work groups (e.g., product lines and business areas) and vendors, as appropriate, within a diverse product, cross-functional environment.</li> </ul> <ul> <li>Maintains and applies current marketing knowledge for assigned area(s) of expertise.&nbsp; Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines. Documents project status using project tracking software programs as indicated.</li> </ul>
Requirements: <p><strong><u>Preferred Qualifications</u></strong></p> <ul> <li>&nbsp;Bachelor&rsquo;s degree in Marketing, Advertising, Business Administration or related field or equivalent combination of education and experience<strong>.</strong>&nbsp;</li> <li>&nbsp;Marketing experience in a multiple, diverse product environment.</li> <li>Strong project &amp; time management skills with ability to multi-task on multiple, concurrent projects</li> <li>Strong communication, interpersonal, problem solving and teamwork skills</li> </ul> <p>&nbsp;Experience in:</p> <ul> <li>Approximately 3-4 years of previous coordination, marketing and production experience&nbsp;</li> <li><strong>&nbsp;</strong>Project management/trafficking programs</li> <li>&nbsp;Effective project management of multiple, concurrent small to large-scale projects</li> <li>&nbsp;Compiling cost estimates<strong>,&nbsp;</strong>production schedules and budgets for proposed projects</li> <li>Account executive experience in an advertising agency.</li> <li>Microsoft Office skills</li> </ul> <p>Knowledge of:&nbsp;</p> <ul> <li>Auto Club Group (ACG) products, services and marketing channels</li> <li>Pre-press production activities (e.g. retouching, various proofing systems,&nbsp;paper stocks, bindery, etc.)</li> <li>Desk-top publishing tools, including Macintosh platform (Adobe programs<strong>,</strong>&nbsp;Illustrator, Photoshop); PC platform (MS Word, Excel and Acrobat); PDF and file preparation for pre-press and digital activities</li> <li>Advertising agency workflow and methodology</li> <li>Advertising and collateral design and concept development</li> <li>Social Media platforms &amp; Content Marketing</li> <li>Corporate identity standards</li> </ul> <p><strong><u>Required Qualifications (these are the minimum requirements to qualify):</u></strong></p> <ul> <li>College-level coursework in Marketing, Advertising, Business Administration or a related field. &nbsp;&nbsp;</li> </ul> <p><u>Experience:</u></p> <ul> <li>Developing/implementing effective marketing plans, advertising and promotional programs</li> <li>Developing and maintaining effective client relationships</li> <li>Leading planning meetings with management and business line staff</li> <li>Effective project management of multiple, concurrent small to large-scale projects</li> </ul> <p>Knowledge/Skills:</p> <ul> <li>Prioritizing and managing multiple, diverse projects in a fast-paced environment</li> <li>Preparing and presenting marketing proposals</li> <li>Analyzing, summarizing and communicating marketing results, trends and recommendations</li> <li>Marketing and advertising principles and applications</li> <li>Cross channel marketing concepts and tactics</li> <li>Marketing research and statistics as they relate to marketing efforts (e.g., basic market&nbsp;&nbsp;segmentation)</li> <li>Budget planning and monitoring as it relates to marketing projects and programs</li> <li>Marketing related laws and regulations</li> <li>Project scheduling and tracking</li> <li>Working effectively in a cross-functional environment</li> <li>Multi-tasking on multiple, concurrent projects</li> <li>Strong project management skills.</li> <li>Strong communication, interpersonal and teamwork skills.</li> <li>Microsoft office and access and/or excel skills.&nbsp;</li> </ul> <p><strong>Important Note:</strong>&nbsp;The above statements describe the principal and essential functions, but not all functions that may be inherent in the job.&nbsp; This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements.&nbsp; Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.</p> <p>The Auto Club Group, and all of&nbsp;its affiliated companies,&nbsp;is an equal opportunity/affirmative action employer. &nbsp;All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.</p>