Manager, Membership Marketing

<p>A career at The Auto Club Group (ACG) can be satisfying, exciting and rewarding. By aligning your professional development with our business objectives, ACG can help you attain your career goals - and make a difference. Get started by choosing the career that's right for you.</p>

Tampa, FL

The Auto Club Group

AAA was founded over 100 years ago for the purpose of lobbying for driver and passenger rights, fair laws and safer vehicles — all to better promote the love of the open road and the adventure of driving. Since then, AAA has grown to over 50 million members strong, while providing valuable membership services such as roadside assistance. Additionally, AAA has broadened its horizons to include all types of travel-related services, as well as offer a variety of insurance and financial products and services. Today’s AAA is a national federation comprised of more than 50 individual clubs throughout the United States and Canada. Whether you’re traveling around the world or to the corner grocery store, planning a honeymoon or weekend road trip, learning to drive or in need of a battery boost, the best way to begin your journey is with AAA.

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Competitive Compensation and Benefits Package

Overview: <p>The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 9 million members and customers across 11 states and 2 U.S. territories through the AAA, Meemic and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.<br /><br /><strong><u>Work Environment:<br /></u></strong>Works in a temperature-controlled office environment.<br /><br />The Auto Club Group offers a competitive compensation and benefits package including a base salary with performance based incentives; medical/dental/vision insurance, pension, 401(k), generous time off, a complimentary AAA Membership and much more!</p>
Responsibilities: <p><strong><u>Primary Duties and Responsibilities (details of the basic job functions):<br /></u></strong>Oversees the development of the strategic marketing plan for Membership Membership/Member&nbsp;Benefits products/business lines and is responsible for directing the daily activities of Marketing Planners for these business lines.&nbsp;&nbsp; Interfaces with Business Line and Field&nbsp;partners to develop marketing plans.&nbsp; Manages marketing budget.&nbsp; Identifies and coordinates cross-marketing opportunities with other business lines (Insurance, Travel).&nbsp; Develops processes to improve and streamline workflow across the Marketing organization.&nbsp; Provides marketplace insights, monitors trends and identifies market opportunities using advanced data analysis and modeling tools.<br /><br /><u>Supervisory Responsibilities (briefly describe, if applicable, or indicate None):<br /></u>This position manages the daily activities of Marketing Planners for Membership/Member Benefits.</p>
Requirements: <p><strong><u>Preferred Qualifications:</u></strong></p> <p>Experience facilitating a comprehensive marketing planning process.</p> <p>Marketing experience in a multiple, diverse product environment.<br /><br /><strong><u>Required Qualifications (these are the minimum requirements to qualify):</u></strong></p> <p><u>Education (include minimum education and any licensing/certifications):</u></p> <p>Bachelor degree in Marketing, Advertising, Business Administration or related field.</p> <p>Master's degree preferred.</p> <p>Experience in:</p> <ul> <li>Leading a team</li> <li>Planning and developing marketing. advertising and promotional strategies</li> <li>Evaluating marketing program and promotion results</li> <li>Developing new approaches to solve business challenges using marketing information</li> <li>Monitoring and interpreting market conditions to determine the impact on marketing strategy</li> <li>Using complex data and analysis in marketing strategy development, monitoring and adjustment</li> </ul> <p>Knowledge of:</p> <ul> <li>Advanced marketing principles and applications</li> <li>Marketing program development</li> <li>Primary and secondary research sources</li> <li>Market share data sources (e.g., A.M. Best's&nbsp;Market Share Reports)</li> <li>Statistical analysis tools and procedures</li> </ul> <p>Ability to:</p> <ul> <li>Lead a team of individual contributors</li> <li>Synthesize and effectively communicate complex information and recommendations to all levels of management and other marketing and business line personnel</li> <li>Solve business challenges using market knowledge</li> <li>Facilitate market planning discussions and meeting with all levels of management</li> <li>Work effectively in a cross-functional environment</li> </ul> <ul> <li>Strong written communication, presentation and leadership skills.</li> </ul> <ul> <li>Strong Microsoft Office skills</li> </ul> <p><br />Important Note: The above statements describe the principal and essential functions, but not all functions that may be inherent in the job.&nbsp; This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements.&nbsp; Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.</p>