Marketing Manager

<p>Our new Marketing Manager thinks fast, consistently brings new ideas to the table and can take the lead on building our brand. This is a newly created role ideal for someone who can define their own parameters and directly contribute to moving the company forward through brand recognition and influence.</p>

Toronto, ON


Venngo is The Original PERKS company&trade;. Since 2000, Venngo WorkPerks&reg; has helped Canada&rsquo;s top employers improve employee engagement and quality of life with our exclusive, branded group discount programs. Venngo seamlessly manages and maintains programs via a custom co-branded website, e-newsletters and exclusive mobile app, simplifying and reducing the cost of managing your group discounts. Employee enrollment rates of over 80% are typical and we reach more than 1 million Canadian households. We offer unique PERKS not available anywhere else from more than 1,000 name brand and local merchants in over 6,000 locations across Canada. We can save each employee thousands of dollars every year on everyday purchases like dining and clothing plus unique experiences and big-ticket items like travel, insurance, computers and automobiles.

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Mid Level

Overview: <p><strong>#WhyVenngo? </strong>At Venngo, we improve&nbsp;the well-being of employees and members at some of the world&rsquo;s most respected organizations by providing exciting health and happiness perks. Simply put, the team at Venngo spends their days thinking of ways to make people happy, save money with discounts and bring a smile to someone&rsquo;s face. As the leader in group discounts and employee perks in the Canadian market, we&rsquo;re on an accelerated growth path and looking to add a brand new role - a <strong>Marketing Manager</strong> - to our team.</p> <p><strong>What&rsquo;s in it for you?</strong></p> <p>Reporting into and working directly with Joe Parent, Vice President Marketing &amp; Customer Success our new Marketing Manager can keep up with his fast-paced thinking, consistently bring new ideas to the table and take the lead building our brand in this newly created role. Someone who can define their own parameters and directly contribute to moving the company forward through brand recognition, social media and digital marketing.</p> <p><strong>Who you are</strong></p> <p>You are a Marketing Manager with experience beyond your years - you&rsquo;ve done a lot in a short time and thrive in unstructured and fast paced environments. You have had a range of roles within marketing, at tech startups or as part of a small-to-mid-sized company. You want to write and implement the strategy, the guidebook, the campaigns and the framework. You want a seat at the table where you can see the contribution you make to the company&rsquo;s growth and success.</p>
Responsibilities: <p><strong>What our Marketing Manager will focus on:</strong></p> <ul> <li>Take ownership. You will work side-by-side with the VP Marketing &amp; Customer Success to position yourself as the go-to marketing and brand expert. You will develop, document and communicate our value proposition, our market position and our core messaging.</li> <li>Design a marketing framework. You will plan and execute a company-wide marketing plan that will directly contribute to the achievement of our growth goals. &nbsp;</li> <li>Build the brand guidelines. You will create a brand book, articulate our brand promise and outline the brand guidelines. You will work across the organization to increase our brand awareness internally and ensure alignment of branding and the corporate promise on all messaging and overall business goals.</li> <li>Sales and customer success. In collaboration with the teams, you will use relationship insights, data analytics, expertise and creativity to design, develop and roll out sales tools.</li> <li>Digital marketing. You will own and drive the development of our digital marketing strategy, with an initial focus on a full corporate website update, SEO and SEM. You will implement effective email campaigns, outreach strategies and social media content to accelerate engagement of our current and potential customers and vendor partners.</li> <li>Thought leadership. You will actively seek out opportunities for Venngo to establish themselves as a thought leader in the industry.</li> <li>Influence. You will work your magic carving out a credible reputation for us, in the same way you have done for other companies previously. You will work side-by-side with our leadership to establish yourself as the go-to person for company messaging. You will craft positive messaging for all media and PR releases.</li> </ul>
Requirements: <p><strong>So, how do we know that&rsquo;s you? You have:</strong></p> <ul> <li>The education. A Bachelor&rsquo;s degree in Marketing, Communications or a related discipline.</li> <li>The experience. You have 3-5 years in marketing and communications. You have experience: <ul> <li>Building a successful brand. You know how to position the company and our brand promise in everything we generate and touch.</li> <li>Designing and rolling out successful marketing and sales campaigns for promotion and lead generation.</li> <li>Developing and delivering content for a targeted audience, sales support and beyond.</li> <li>Managing successful social media and email campaigns. You have a solid understanding of social marketing and social media scheduling and management tools.</li> </ul> </li> <li>The communication skills. You have outstanding verbal, presentation and relationship building skills. You know how to work with any level of internal and external client. You love to write and you enjoy finding the perfect image or graphic to portray or enforce messaging.</li> <li>The passion. You want to grow your career in Marketing at a company where you can channel your creativity, innovation and design-sense. You are passionate about building and nurturing a trusted brand and customer loyalty.</li> <li>The technical skills. You have experience with the Adobe Suite, MS Office and ideally Salesforce. You have expertise with SEO/SEM and using Google Analytics to generate web metrics and digital analytics, with the ability to analyze and interpret data. Familiarity with marketing automation software is an asset.</li> <li>The personality. You are incredibly organized, approachable, energetic, enthusiastic, curious and fun. You are a team player, a collaborator and an independent thinker.</li> </ul> <p><strong>Who we are</strong></p> <p>This is Venngo 2.0, a proudly Canadian company making headway as an industry leader and an employer of choice. We have reignited our teams with our purpose as we continue to grow in this competitive space. With a renewed commitment from our founder and new leadership in place, we&rsquo;re all-in. From taking business risks to growing the trust our clients have in us. Everyone here is committed to bringing the best in employee perks in health, wellness and happiness to the people who use our platforms. We believe strongly in the value of what we are doing and our capacity to make work better for everyone.</p> <p>At Venngo, that starts internally. From access to our own amazing perks to professional development to a genuine respect for ideas from every single person here.</p> <p>One of our priorities is helping our own people grow and reach their goals. We are focused on unlocking the value of our employees. We believe in tapping into the potential in our people and giving them an opportunity to do the work they love to do. To that end, we ensure that everyone&rsquo;s accomplishments are acknowledged out loud on a regular basis.</p> <p><strong>Why commit to a career with Venngo</strong></p> <p><strong>Collaboration</strong>. We have fun, and we are made up of teams that collaborate. A place where the best idea wins. We have an open-concept office without assigned seating. This means that you can pull up a chair and get to work beside whomever you need information from or vice versa.</p> <p><strong>Opportunity</strong>. We offer the best of both worlds balancing an established business with profitable growth and a fast-paced, fun culture often found in emerging technology startups.</p> <p><strong>Innovation</strong>. As a company, we maintain our position as the market leader in the space, by constantly evolving our offerings, creating new interactive online spaces and integrating ideas. We prioritize the sharing of innovative concepts at our monthly Blue Ocean brainstorming strategy sessions.</p> <p><strong>Join us.</strong></p> <p>At <a href="" target="_blank" rel="noopener noreferrer">Venngo</a> we know that not everyone takes the same path when it comes to building their skills. If you feel you meet all or most of the qualifications we are seeking; and you are excited by the possibility of growing our company, take a chance and express your interest here. To learn more about how we are, follow us on <a href="" target="_blank" rel="noopener noreferrer">Twitter</a>, <a href="" target="_blank" rel="noopener noreferrer">Facebook</a> and <a href="" target="_blank" rel="noopener noreferrer">LinkedIn</a>.</p> <p>Venngo welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.</p>