Digital Marketing Manager

<strong>Working at Wonderbrands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of.&nbsp;We have an &ldquo;entrepreneurial&rdquo; mindset which encourages all our team members to use their own &ldquo;creativity&rdquo; and &ldquo;out of the box&rdquo; thinking to come up with solutions and new ideas.</strong>

CA-ON-Etobicoke

Wonderbrands

<strong>Working at Wonderbrands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of.&nbsp;We have an &ldquo;entrepreneurial&rdquo; mindset which encourages all our team members to use their own &ldquo;creativity&rdquo; and &ldquo;out of the box&rdquo; thinking to come up with solutions and new ideas.</strong> https://www.wonderbrands.com

keywords: job description,what we offer,digital & social content,marketing,support,education & experience,skills,additional information

Full Time

Overview: <p>Goodbye ordinary! Hello wonder! We are the makers of Wonder bread, Stonefire, ACE Bakery, Country Harvest, D&rsquo;Italiano, Gadoua, and Casa Mendosa brands &amp; products, enjoyed by families across North America.&nbsp; We are on a mission to deliver better, fresher tasting baked goods to all, and blending modern technology with traditional baking methods to re-invent the future!</p> <p>&nbsp;</p> <p><strong><u>OPPORTUNITY</u></strong></p> <p>Do you thrive at the intersection of storytelling, digital strategy, and performance marketing? We are looking for a collaborative and results-driven&nbsp;<strong>Digital Marketing Manager</strong>&nbsp;to lead our paid and organic digital efforts across North America. This role is responsible for managing full-funnel digital campaigns, building engaging content across channels, and shaping how our brands show up across the digital platforms.</p> <p>As the&nbsp;<strong>Digital Marketing Manager</strong>, you will partner closely with Brand, eCommerce, and Creative teams to ensure message consistency and bring brand campaigns to life in digital-first ways. You&rsquo;ll lead both paid and organic strategies, optimize digital performance, and tell engaging stories across web, social, and retailer platforms.</p> <p>&nbsp;</p> <p><strong><u>What Wonderbrands Offers:</u></strong></p> <ul> <li>Wonderbrands believes in Home Grown Talent and accelerated career growth&nbsp;</li> <li>Competitive Compensation, Health, and Dental Benefits</li> <li>Pension plan with matching contribution</li> <li>Bonuses</li> <li>Discount program that covers almost everything under the sun - Restaurants, gyms, shopping, etc.&nbsp;</li> </ul>
Responsibilities: <strong>Organic Digital &amp; Social Content:<br /></strong><br /> <ul> <li>Oversee development and execution of organic content strategies across brand websites and social media platforms.</li> <li>Drive storytelling through engaging, timely, and on-brand content &mdash; supporting both national campaigns and always-on activity.</li> <li>Partner with internal teams and agencies to ensure a consistent voice, look, and feel across all channels.</li> <li>Support SEO best practices and oversee updates to digital content that enhance visibility and engagement.</li> </ul> <p>&nbsp;</p> <strong>Paid Digital Media &amp; Performance Marketing:<br /></strong><br /> <ul> <li>Lead planning, execution, and optimization of paid digital campaigns across social, influencer, search, video, and display.</li> <li>Work in tandem with our agencies to develop cohesive performance marketing strategies that align with brand objectives and deliver measurable outcomes.</li> <li>Collaborate with media and creative agencies to deliver integrated campaigns and maximize ROI.</li> <li>Set KPIs and track results through analytics dashboards, providing post-campaign reporting and insights.</li> <li>Support test-and-learn frameworks to continually optimize mix and direct brand partners on increasing creative performance.</li> </ul> <p>&nbsp;</p> <strong>Cross-Functional Collaboration &amp; Brand Partnership:<br /></strong><br /> <ul> <li>Work closely with Brand and Integrated Marketing teams to align messaging across the full consumer journey.</li> <li>Act as a digital storytelling and subject matter expert, ensuring that campaigns and content are optimized for digital environments.</li> <li>Provide digital insights and strategic recommendations during campaign planning and creative development.</li> <li>Champion a digital-first mindset across internal and external stakeholders.</li> </ul>
Requirements: <ul> <li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field.</li> <li>4&ndash;6 years of experience in digital marketing, including both paid media and organic content management &mdash; ideally within CPG, retail, or agency environments.</li> <li>Strong understanding of performance marketing, social platforms, web content strategy, and SEO.</li> <li>Experience managing cross-channel campaigns with external media and creative agencies.</li> <li>Proven ability to analyze digital performance data and translate into actionable insights.</li> <li>Comfortable working in a fast-paced, collaborative, and cross-functional environment.</li> <li>Proficiency in tools such as Google Analytics, Meta Ads Manager, and CMS platforms.</li> <li>Some travel required (up to 15%) within Canada and the USA.</li> <li>Role requires 3 days per week on-site in Head Office.</li> </ul> <p>&nbsp;</p> <p><strong><u>What is the recipe for a great career at Wonderbrands<br /></u></strong><u><br /></u>Wonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads.&nbsp; We are the makers of Wonder Bread, Country Harvest, D&rsquo;Italiano, Gadoua, and Casa Mendosa. We have a network of 14 Bakery Manufacturing facilities across Canada.</p> <p>&nbsp;</p> <p>Wonderbrands, now part of the FGF Brands Group of companies, is unlocking an incredible opportunity for growth through a focus on production innovation capabilities, through a leading-edge supply chain practice and investing deeply in communities where we bake.&nbsp;We are heavily focused on embracing an entrepreneurial drive and a highly collaborative start up culture with an emphasis on cross-functional collaboration.</p> <p>&nbsp;</p> <p>In compliance with Ontario&rsquo;s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.</p> <p>&nbsp;</p> <p><strong>Disclaimer:</strong>&nbsp;The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.</p>