Marketing Communications Specialist

We need a Marketing Communications Specialist who can turn copy around quickly under short deadlines; and who can contribute to the long term Sales and Marketing strategy.

Toronto, ON


Since 1997, iNTERFACEWARE has been on a mission to make healthcare data integration easier. Today, over 800 healthcare providers and software companies rely on iNTERFACEWARE’s software, services and support to exchange information between incompatible systems. iNTERFACEWARE’s Iguana® integration engine is used globally for rapid integration with EMRs, Billing Systems, Medical Devices, Supply Chain Management Systems, Health Information Exchanges and much more.

keywords: who we are,the opportunity,who are you?,what's in it for you?,write,research,collaborate,create,analyze and optimize,edit,education and experience,a journalistic approach,the technical skills,the passion,the communication skills,the drive


Overview: <p><strong>Who we are</strong></p> <p>At iNTERFACEWARE, we envision a healthcare ecosystem where the right information is always available to the right people at the right time. We make healthcare integration easy for providers and software vendors with our end-to-end solution offerings. Our software and our services enable the exchange of data - with any system, application, or device - at a speed that improves access to critical patient, administrative, and financial information.</p> <p><strong>The Opportunity</strong></p> <p>We are looking for a storyteller. We want someone equally comfortable writing engaging marketing pieces as they are creating PowerPoint presentations for our Sales teams.&nbsp; We need a Marketing Communications Specialist who can turn copy around quickly under short deadlines; and who can contribute to the long term Sales and Marketing strategy. If you want to be challenged and you are continually seeking new opportunities to learn, gain and apply new skills and knowledge, this is the role for you.</p> <p><strong>Who are you?</strong></p> <p>You are a Marketing Coordinator looking for a chance to step up or you are currently a marketing Communications Specialist looking to move to a company with purpose. You have B2B experience from working in a corporate environment, PR company or marketing agency. You are looking for a new challenge at a software company building technology with a purpose, occupying a powerful market niche; a place that needs your creative writing skills to further propel us along an impressive growth trajectory.&nbsp;</p> <p><strong>What&rsquo;s in it for you?</strong></p> <p><em>Career growth, impact, and professional development</em>. This is a solution that ultimately improves how individuals experience timely, personalized healthcare through the exchange of that data. You will gain immediate exposure to our industry and hundreds of clients. You will have the opportunity to share and implement your ideas. You will have access to a continuing education fund to grow your marketing and technology skills further.</p>
Responsibilities: <p><strong>What you will focus on as the new Marketing Communications Specialist:</strong></p> <ul> <li>Write. You will identify the need for and produce compelling content in all formats (written, visual, and video) for a range of platforms. You will interview staff, subject matter experts, and clients. You will collect customer success stories. You will write exclusive, unique and engaging content suited to our audiences.</li> <li>Research. You will stay on-trend with content creation and publication standards, researching and comparing markets and industries to put forward competitive, innovative and original content.</li> <li>Collaborate. You will work closely with the team to produce multimedia content and stay on top of fundamental customer needs, content demands, and best practices.</li> <li>Create. You will design and develop press releases, blogs, website copy, sales documents, slide decks, LinkedIn ads, Google Ads, and more.</li> <li>Analyze and optimize. You will apply the principles of SEO to maximize the impact of our blog, website, and other content marketing efforts.</li> <li>Edit. You will review and edit content and copy for grammar, spelling, brand style, and tone.</li> </ul>
Requirements: <div id="job-description" class="col col-xs-7 job-description summary"> <div class="description"> <p><strong>As the new Marketing Communications Specialist, here&rsquo;s what you bring:</strong></p> <ul> <li>Education and experience. You have a degree or diploma in Journalism, Marketing, Communications, or Business Administration. You have 3-5 years writing compelling B2B content for websites and blogs with attention to SEO. You have hands-on experience in a deadline-driven environment working on content research, strategy, and writing.</li> <li>A journalistic approach. You are comfortable contacting clients for success stories and shine in your ability to inform, entertain, persuade, and befriend through the written word. You can write as and for multiple buyer personas.</li> <li>Technical skills. You have experience using WordPress, Adobe InDesign/Illustrator/Photoshop, Google Docs, and a CRM, preferably Hubspot.</li> <li>Passion and the desire to learn. You have a genuine love of the English language and pay strict attention to detail. You have an interest in the healthcare technology field. You can quickly grasp complex concepts and learn new technologies. You are passionate about learning as much as you can and developing skills across all forms of marketing, digital, brand awareness, and content development.&nbsp;</li> <li>Outstanding communication and collaboration skills. You can work across teams, communicating with people at any level. You can gain the trust of team members, and you value everyone you work with.</li> <li>Motivation and drive. You love the idea of coming into the office to work closely with your team. You take and apply constructive feedback and seek guidance. You are a proactive thinker who can come up with innovative solutions quickly. You can quickly process new, complex information and ask the right questions. You are eager to research and apply your findings.</li> </ul> <p><strong>Why join us?</strong></p> <p>We are an independently owned, operated, and funded company on a mission to deliver the fastest means to transfer data between systems to enable greater access to critical information for healthcare organizations around the world. It&rsquo;s meaningful, and it&rsquo;s a mission we are all proud to be a part of. A mission guided by our values:</p> <ul> <li>We create a culture based on respect for people and their contributions. We hire people who share our values and whose professional goals align with our mission. It&rsquo;s a place where we&rsquo;ve traded in the ping pong table for regular work hours so you can achieve a high work-life balance. A company where BBQs, holiday parties, and bake sales bring people together for fun.</li> <li>We build trust through transparency and authenticity. From quarterly town-halls to a CEO who spends more time walking the floor and interacting with the teams than he does in his office.</li> <li>We drive continuous quality and efficiency improvements through innovation. Our core technology was built using cutting-edge tech, and we haven&rsquo;t looked back since. We are quick to adopt new technology that genuinely helps the business and keeps us all growing our skills.</li> <li>We create long-term value-driven partnerships with our customers. We believe in building long term relationships of value with our customers. We want to understand what our customers are trying to achieve and help them find a solution that works.</li> <li>We hold ourselves accountable for delivering results. Every person here is set up for success and supported along their path. Not only do you know what&rsquo;s needed from you, you know how to get there and how it directly contributes to our mission. And, you are excited to do it.&nbsp;</li> <li>We are passionate about solving problems with technology. We continue to evolve how we work with our clients, partners, vendors, and how we use the knowledge we&rsquo;ve acquired to solve problems.&nbsp;</li> </ul> <p>Interested in applying but worried you don&rsquo;t have it all? At iNTERFACEWARE, we know not everyone gains their experience following a traditional path. If you share our values, want to make a difference in healthcare technology solutions, and meet 75% of the qualifications, we encourage you to apply. Express your interest here or follow us on Twitter or LinkedIn to learn more about us.</p> <p>iNTERFACEWARE welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.</p> </div> </div> <div id="job-application-form-container" class="col col-xs-5 job-application-form">&nbsp;</div>